The Toy Story movie franchise has millions of fans around the world, and the films have popularized iconic characters, bringing joy to the masses for more than two decades. With that in mind, Portland Trail Blazers star Damian Lillard shed light on a new release coming Oct. 1 from Adidas, with his “Dame 7” shoes taking on a special Toy Story colorway inspired by the work of Buzz Lightyear.
To infinity…and beyond!
The first colorway of my new #Dame7 is just for the kids (yes, kids sizes only). The Buzz Lightyear colorway of my #Dame7 drops October 1.
More details on the @adidas x @toystory collab here: https://t.co/Xk0tPRV70G pic.twitter.com/mUQI6SoXVu
— Damian Lillard (@Dame_Lillard) September 28, 2020
As Lillard notes, this particular version will only be available in kids-only sizes and, while that is crucial to note, the target audience for Toy Story is a bit younger than the typical sneaker consumer. In addition to the new-look “Dame 7” issue, Adidas is also offering youth sizes on Donovan Mitchell’s “D.O.N. Issue #2” sneakers, inspired by another Toy Story character in Woody. There are more Toy Story-inspired releases as well, from sneakers to t-shirts and jerseys.
To top it all off, Lillard made sure to let the world know that his new shoes will glow in the dark.
And yes, they glow in the dark. Let me know if you’re getting a pair for your kids
https://t.co/Xk0tPRV70G pic.twitter.com/4v9Q8xeCev
— Damian Lillard (@Dame_Lillard) September 28, 2020
Youth sizes will be priced at $100, with children’s sizes priced at $80 for the “Dame 7.” The “D.O.N. Issue #2” sneakers are priced at $90 for youth sizes and $75 for children’s sizes, to also be released in October.