Chicago rapper Ric Wilson has seen his popularity slowly increase for quite some time now. In just the last year, he’s landed collaborations with Terrace Martin, BJ The Chicago Kid, and more, but his latest partnership finds him taking his talents to the other side of the world. Wilson teamed up with Japanese electronic band Chai in their new video for “Maybe Chocolate Chips.”
The video is laced with a collage-like aesthetic that features animated cutouts of Wilson and Chai. The song is an ode to beauty marks and the video uses chocolate chip cookies as a motif, there to represent moles people may find on their face. It’s their attempt to put a positive spin on these beauty marks.
and the constant appearance of chocolate chip cookies throughout the video is proof of the artists’ attempt to put a positive spin on the blemishes some may be insecure about.
Chai’s bassist and vocalist Yuuki spoke about the song’s meaning in a press release. “Things that we want to hold on to, things that we wished went away,” she said. “A lot of things happen as we age and with that for me, is new moles! But I love them! My moles are like the chocolate chips on a cookie, the more you have, the happier you become! and before you know it, you’re an original.”
The track will also appear on the band’s upcoming album, Wink, which arrives on May 21. It’s their first release since 2019’s Punk. As for Ric Wilson, he’s dropped his “Pull A James Baldwin” single last month, which served as the follow up to his 2020 EP, They Call Me Disco, with Terrace Martin.
You can watch the video for “Maybe Chocolate Chip” above.