Today, Amazon revealed the dates for their annual Prime Day, which this year will take place on June 21 and 22. The day features significant Black Friday-like sales on items from across the website, but the Amazon Music wing of the site is getting in on the fun, too: Starting on June 17, a “Prime Day Show” will be streaming on Prime Video, and the three-part special will feature performances from Billie Eilish, Kid Cudi, and HER.
Amazon describes Eilish’s performance, “Billie brings a timeless, Parisian neighborhood to life with a series of cinematic performances. Set in the city known as the birthplace of cinema, it was directed by Billie Eilish and Sam Wrench, and features new music from Billie’s upcoming album, Happier Than Ever. This breathtaking musical tribute was inspired by Billie’s long-time admiration of a long gone era.”
Prime Day Show is coming. Tune in for special performances by @billieeilish @HERMusicx and @KidCudi on June 17th for #PrimeDayShow presented by @amazonmusic // watch on @PrimeVideo pic.twitter.com/afj1vYv1gG
— Amazon Music (@amazonmusic) June 3, 2021
Of Cudi’s show, they note, “As he embarks on his biggest mission to date, Kid Cudi departs Earth to establish a new community on the moon in this intercosmic performance. Featuring music from his album Man On The Moon III, Cudi collaborates with the International Space Orchestra, the world’s first orchestra composed of space scientists from NASA Ames Research Center, the SETI Institute, and the International Space University as his backing band, in a musical collision defying sight, sound, and space.”
They also say of HER’s performance, “Once known as the hub of Los Angeles Black culture in the 1930’s and ’40s, the iconic Dunbar Hotel hosted some of the most prominent figures of its time, including musicians Duke Ellington, Lena Horne, Billie Holiday, and many more. In a modern day musical tribute to this legendary and important piece of history and culture, HER imagines what The Dunbar Hotel would be like if it existed in 2021 featuring new music from her album, Back Of My Mind.”
All performances will run for about 25 minutes.
Ryan Redington, VP of Music Industry at Amazon Music, says of the shows, “Working with Billie Eilish, HER, and Kid Cudi to bring their music to life through these imaginative experiences has been incredible. Watching these globally renowned artists create three shows from the depths of their imagination has been unlike anything we’ve ever done before. We’re thrilled to bring fans along with us to celebrate these three remarkable artists and Prime Day.”
Jennifer Salke, Head of Amazon Studios, added, “These iconic artists have not only broken new ground in music but are inspired storytellers, culture creators, and visionaries. We’re thrilled to partner with Billie, HER, and Cudi to bring these authentic and deeply personal specials to fans around the world as we celebrate Prime Day.”