Earlier this month, Sha’Carri Richardson tested positive for marijuana and was issued a one-month suspension, disqualifying her from participating in the Olympics in Tokyo. Richardson did have possible alternate routes to the United States Olympic Team, but every door closed and Richardson, who many viewed as a favorite to win gold in the 100-meter dash, sparked a great deal of conversation that included high-profile support.
With that as the backdrop, Richardson was back at the forefront of the discourse on Tuesday when she was featured in a new Beats spot scored and edited by Kanye West in anticipation of his new album, DONDA, during Game 6 of the 2021 NBA Finals.
Richardson was seen wearing Beats Studio Buds and she ran 100 meters with the backdrop of West’s “No Child Left Behind.” West’s album, set to debut on Friday, July 23, is also highly anticipated, and the combination of the two made for quite a launch.
As for Richardson, it will be interesting to see how she is discussed as the Olympics begin later this week, particularly through the lens of mainstream coverage of the track and field events. It certainly doesn’t seem as if she will be fading into the background, though, and a prominent placement in the midst of an NBA Finals telecast is a reminder of that.