Detroit icon Eminem has been one of the biggest proponents of the emerging technology of non-fungible tokens, auctioning off an NFT collection of comics, action figures, trading cards, and beats this past April. The collection drew in nearly $2 million in one weekend — which might be the reason why Eminem is now looking to invest further into the tech, announcing his participation in a $30 million round of fundraising for MakersPlace, an NFT marketplace where users can buy and sell the digital artwork.
MakersPlace, launched in 2018, announced the results of its fundraising efforts on its website, noting that Eminem was joined by other notable investors including his long-time manager Peter Rosenberg, NFL player Larry Fitzgerald, and Sony Music Entertainment. You’d have to imagine that now that Eminem and his co-investors have seen the money to be made selling NFTs, they’d want a piece of the digital forums that host the sales as well.
MakersPlace might be one of the most lucrative options. In March, Beeple sold “EVERYDAYS: THE FIRST 5000 DAYS,” a digital work created for Christie’s via MakersPlace, for the most expensive total an NFT sale has garnered to date, over $69 million.
Other artists to get into the NFT game include The Weeknd, Jack White, Gorillaz, and Jay-Z.