In the new promo spot for Lyft, Atlanta rapper Young Thug surprises a number of Lyft drivers, playing them songs from his upcoming album, Punk. In the opening of the clip, Thug shows off his sense of humor, reproducing the Twitter favorite meme of Thug in the studio with Lil Durk before heading outside to catch his ride. The various drivers are all shocked and amazed to find that their rider is the world-famous rapper, with one saying, “Some people call you the greatest. I’m starting to see why.”
In the press release for the promo, Thug explains, “In a car, you get to hear sounds you wouldn’t hear if you were in a studio, or in a club, or on stage. When you record a slap, you’re like, we got to go hear this in the car.” Naturally, in addition to promoting both Lyft and Punk, the brand partnership benefits fans, too: Riders will get 10% off Young Thug merch and music from the rapper’s online shop using the promo code “PUNKLYFT.” Also, while using the app, entering the promo code “YOUNGTHUG” in the rewards tab will unlock “SP5DER Mode,” offering Young Thug-themed icons.
Thug’s rollout for Punk, which drops this Friday, October 15 via YSL and Atlantic, has also included the purchase of 100 acres of land for a Slime City theme park, a Tiny Desk Concert with Travis Barker, and the slippery single, “Tick Tock.” He also played a trio of new songs at the Givenchy Paris Fashion Week show.