Succession brought “killers” back, y’all, at least metaphorically. The third season has drawn battle lines following Kendall Roy’s decision to light the Waystar Royco world on fire, and everyone’s here to take a side in his war against Logan, i.e. King of the F*ck Offs. Speaking of which, Logan promised to go “full f*cking beast,” and that hasn’t happened yet, but give it time because the premiere was all about lining up who’s on what team.
In short, the civil war is looking pretty imbalanced at the moment. Shiv and Roman and their assorted associates/love interests/and so on are all Team Logan, and Team Kendall includes… well, Cousin Greg. We’ll soon see Alexander Skarsgård and Adrien Brody join the chaos, but for now, it’s all about playing with language, meaning that Logan’s getting Shakespearean again up in this motherf*cker, and Cousin Greg is making awkward-as-hell cultural references. That leaves us with a pretty fitting reference for Kendall, who finally proved to dad that he’s a “killer,” while Greg’s thrilled to be in a chase-like situation that will remind everyone of a certain white Bronco that carried O.J. Simpson in the mid-1990s as he fled from murder charges.
This led to the greatest line of the premiere. No, I’m not talking about Logan’s “I get the sh*ts, we’re f*cked.” Rather, let’s reflect upon how Cousin Greg (while being in a vehicle that’s the center of national news coverage) almost rapturously proclaimed, “This is like O.J….you know if O.J. never killed anyone.” Kendall was all like, dude, who told you I never killed someone, and he added, “Juice is loose, baby!”
It says a lot about Kendall’s mindset in an ongoing way. And yeah, people loved this, almost too much. It’s good to have Succession back again.
y’all the scream I let out #Succession pic.twitter.com/Lgx8whv2OL
— izzy (@spidermannwh) October 18, 2021
“Who said I never killed anyone?”
Kendall’s smile… As much as we love Kendall, he is truly psychotic. #Succession pic.twitter.com/HzfSlyLpd3
— Avery Thompson (@avery__thompson) October 18, 2021
will use “juice is loose, baby” unironically in conversations now <3 pic.twitter.com/twa0UMV7gL
— adarsh (@AdarshHeerekar) October 18, 2021
“Juice is loose baby!” Best moment so far #SuccessionHBO
— Danielle Brennan (@DanielleB127) October 18, 2021
JUICE IS LOOSE BABY OGMGMHOMHMH KENDALL….
— Gerri (@cherhorowiz) October 18, 2021
“Juice is loose baby!” Best moment so far #SuccessionHBO
— Danielle Brennan (@DanielleB127) October 18, 2021
NOT KEN SCREAMING THE JUICE IS LOOSE THIS SEASON IS OFF THE RAILS
— Emily (@culturedemily) October 18, 2021
“JUICE IS LOOSE BABY” #TeamKendall #Succession
— Mary Rose (@maryrosebrand) October 18, 2021
KENDALL THE JUICE IS LOOSE BABY MY GOD HAHAHAHA KING
— Mike Mekus (@MMekus18) October 18, 2021
JUICE IS LOOSE, BABY
God, Ken. You’re such a disaster.
— Lan Pitts (@pittsed_off) October 18, 2021
JUICE IS LOOSE BABYYYYY. Kendall Hive let’s go!!!!!! #SuccessionHBO
— thottum (@bIackcindy) October 18, 2021
Not Kendall Roy saying, “The Juice is loose, baby!!”
— claudia (@claudantoinette) October 18, 2021
JUICE IS LOOSE WHAT’S WRONG W HIM
— court jester (deceased) (@peedonyourleg) October 18, 2021
JUICE IS LOOSE BABYYY #succession
— Juju (@kaleidoscope__7) October 18, 2021
HBO’s Succession airs on Sunday nights.