T-Pain was on Twitch well before it was cool. While Twitch had been in use for years among video game fans, it was not a place that celebrities typically hung out like it is now. These days it’s not uncommon for famous athletes, actors, or musicians to be seen hanging out on Twitch playing a game and interacting with their community. T-Pain, on the other hand, was doing it originally as just something to do in his free time. He’d play games, show off new music, and just hang out.
These days, Twitch is almost as much of a job as his music career for him. He’s an extremely popular streamer with thousands of people tuning into his streams live or watching the VODs after he’s wrapped up. Twitch saw his popularity and got in contact with him. Now, T-Pain and Twitch have formed a partnership where his presence on the site will be even more visible. He’s kicking off his partnership with an exclusive listening party on his Twitch channel for his new single “I’m Cool With That.”
“This partnership means that I have been seen,” T-Pain said. “With so little representation on the service previously, the fact that Twitch came to me means that they actually see our community and understand the value of our contribution to the streaming world. We’ve been hosting beat battles and collaborative sessions for years… ‘I’m Cool With That’ is a combination of some of those efforts and was the first song created and released with my community, and I hope this is just the start of a journey Twitch and I are about to go on to uplift and strengthen the music community on Twitch.”
The upcoming listening party will be where T-Pain further breaks down the new track and shares details about other aspects of his partnership, such as monthly “Post Ya Song” and “Post Ya Beat” reviews from community producers. It’s really cool to see this kind of opportunity for T-Pain considering that he was one of the first well-known names to really embrace Twitch. Now he has a partnership and his community gets to watch his streams become even bigger.
This is another big step for Twitch as well, as the platform continues to try and show it’s for more than just video games. Twitch will always be about video games first and foremost, but the platform has not shied away from growing to become something even bigger. Lucky for them, T-Pain not only represents the video game side of the platform but the music side as well. He’s the perfect choice for this partnership.