Russ is only a month removed from the release of his new album, Chomp 2, and he’s already back to releasing new singles weekly. However you feel about the guy’s personality, you absolutely cannot knock his hustle. His first new single of 2022, “Remember,” sees him getting back to the lilting lo-fi R&B that defines the other half of his catalog — after all, Chomp 2 is chock-full of brazen bars and punishing punchlines –, crooning to a former paramour with a few reminders of his commitment to their relationship and mourning its end.
In addition to his weekly single releases over the last year, Russ’ many, many hustles also included a strand of weed — fittingly named Chomp as well — he developed in conjunction with the LA cannabis brand Wonderbrett. By diversifying his portfolio, so to speak, he was able to have a lucrative year even though profits were mostly shaky across the industry as live entertainment returned with plenty of restrictions.
Of course, the key to his financial stability, as he’s so fond of pointing out, is passive income — much of which comes from the fact that he self-publishes most of his music and the major deal he did have licensed ownership of his masters rather than outright selling it. Russ continues to explain his business perspective in interviews, but it all starts with the music — and judging from how he’s kicking off the year, there will be plenty of it coming to help line his pockets.