Vince Staples’ musical output is an ever-evolving thing. When he started out, his music was abrasive and almost contrarian, intentionally flying against the prevailing wind of hip-hop’s mainstream sound. However, over time, he’s mellowed out, at times flirting with a more accessible sound, most noticeably on the hyperactive FM! and the depressive sound of his 2020 self-titled album. In recent months, signs have pointed to that flirtation becoming a full-blown love affair on his long-awaited album, Ramona Park Broke My Heart, which could be the moment he goes from critical darling to fan-favorite superstar.
First, he tapped DJ Quik earlier this year to help finish the project, and now, it’s clear he’s been working with another West Coast hitmaker in Mustard. A song Vince created with the latter has appeared in the unlikeliest of places: a new Beats By Dre ad featuring tennis superstar Naomi Osaka. In the ad, Osaka is shown putting in a brand-new pair of Beats headphones on the tennis court and laying on the net like a hammock while the new song, “Magic,” plays. Judging from the party-ready vibe of the single, it sounds like Staples is actually making a play for radio and playlist love for a change and he sounds every bit as cozy on the Mustard-standard beat as Osaka looks in her makeshift hammock. Staples’ Instagram post promises more on the way, and we can’t wait.