You can probably call Russ a lot of things — stubborn, outspoken, maybe even a little obnoxious — but you absolutely cannot call him wrong about most things, especially his philosophy about the benefits of remaining independent and retaining ownership. He once again touts both — and sends some jabs at his detractors — in his new video for “What Are Y’all,” which he boasted he shot the same day he finished the song in a marathon recording and editing session that he says proves his overall point.
“Made this song at 3 am Thursday,” he said in a note on the video. “Sent it off to Spotify and Apple at 4 pm. Shot the video at 9 pm and just finished editing it. Dreams only work if you do and freedom is priceless.”
Naturally, the video isn’t terribly complex, just featuring Russ posted up in his studio performing the song to the camera while the lyrics display at the bottom of the screen. But the impact is in the substance, not the style, as he challenges his critics using his own accomplishments. “It’s essential I shut up, it’s what ya’ll think right?” he quips. “But standing down never rеally sit right.”
Russ has been on roll this year, dropping a slew of new weekly singles including “Remember,” its remix featuring Hailey Knox, “Real,” and “Handsomer.”