Earlier this month, it was reported that Snoop Dogg had acquired Death Row Records’ brand, but was still hammering out negotiations for the accompanying catalog. Today, Billboard reports that he’s officially completed those negotiations and now owns the masters for both of his albums under the label, Doggystyle and The Doggfather, as well as those for his 213 associates Daz Dillinger and Kurupt, along with Lady of Rage and the compilations and soundtracks Death Row released throughout the ’90s. The terms of the deal were not disclosed.
However, that impressive collection of music does not include a few of the most well-known Death Row releases. Dr. Dre’s The Chronic is set to be returned to Snoop’s longtime collaborator sometime next year (August at the latest), while Tupac Shakur’s seminal classic All Eyez On Me and The Don Killuminati: The 7 Day Theory (as Makavelli) have already reverted to Amaru Entertainment and the Tupac estate.
Snoop might not miss those exceptions much in the long run, as Billboard notes both of his albums are Death Row’s best sellers. Meanwhile, his newly released BODR (Bacc On Death Row) — his first release for the album in 25 years — is already generating revenue to the tune of 10,000 units, while Doggystyle alone was worth 169,000 units just in 2021. Billboard puts the total revenue for the catalog at around $6 million last year. Combined with the branding — which handles merch and licensing of the Death Row logo — Snoop’s adding about $50 million of value to his name. Billboard notes, however, that Snoop may not have paid that much to MNRK, which previously held the rights to Death Row, due to it no longer having an interest in the brand and having a tendency to return rights to artists, as it did with Dre and Pac.
Snoop says he wants to turn Death Row into an “NFT label,” which holds interesting prospects for the future, while his former protege Bow Wow revealed plans to release his own final album under the imprint earlier today.