It’s no longer “Rush Hour,” it’s officially “Crush hour.”
The Korean R&B singer’s comeback to the music scene kicked off earlier today (September 22) with his new single “Rush Hour” featuring BTS’ lead rapper J-Hope. The funk and soul track, written and composed by Crush himself, was also co-written by the BTS member and hip-hop artist PENEMECO. It’s been two years since Crush’s last release as the crooner went on to fulfill his mandatory service in the Korean military.
[Crush]
Crush ‘Rush Hour (Feat. j-hope @uarmyhope of BTS)’ OUT NOW‘Rush Hour (Feat. j-hope of BTS)’ MV
https://t.co/XjDyE7JR54@crush9244 from @pnation.official#Crush #크러쉬#RushHour#jhope #제이홉#PNATION #피네이션— Crush (@crush9244) September 22, 2022
The music video, on the other hand, is quite reminiscent of a funky West Side Story-like musical production, where Crush is the main character and J-Hope is the supporting act. The lyrics by Crush emphasize the themes of his return to music: “It’s been 2 whole years of this/Held my tongue for way too long/Set my destination to the studio, ‘cause I can/This is Crush hour get out the way.” While J-Hope’s rap rides along on the theme of celebrating the singer’s comeback (“Y’all trippin’, whole lotta freaks/And now, [it’s] Crush hour/ Imma just follow his lead..”) J-Hope also incorporates some BTS choreography midway through the song.
As part of his return, the “Rush Hour” singer made an appearance on IU’s Palette (a show J-Hope recently guested on) where he performed his single and with an exclusive interview. To make things more special, J-Hope took things a step further and surprised Crush by sending him flowers and chocolate on set.
omg Hobi sent snacks for the staff on IU’s Palette and sent flowers and a chocolate-crushed cake to Crush!!! he is the sweetest
https://t.co/5S8rHVbsGs@BTS_twt #BTS #방탄소년단 #RushHourOutNow #RushHourWithCrushxJhope pic.twitter.com/oK24mecKu5
— bora (slow) (@modooborahae) September 22, 2022