Lil Baby is going harder than ever in the wake of his undisputed star run over the past couple of years. Picking up where he left off last year with his third studio album It’s Only Me, the Atlanta native dropped the video for the album’s standout track “Forever” with Fridayy today.
The video, shot on location in the tropics, finds Baby recounting a toxic relationship with a woman he only manages to see sporadically thanks to his jet-setting lifestyle. “You be on some toxic shit but I cannot get off this bitch,” he worries. While he wonders if the couple should keep going or call it quits, Fridayy’s crooned chorus illustrates the issue in plain terms: “I know you miss me,” he sings. “Who it’s gon’ be if it ain’t me, lil’ baby?”
Upon its release in October, It’s Only Me became Lil Baby’s third No. 1 album, receiving favorable reviews for Baby’s polished technique, although some reviews were critical of its formulaic nature. Baby performed “Forever” on Saturday Night Live earlier this year, continuing his momentum and showing that he intends to continue supporting his latest album, even four months later.
Watch Lil Baby’s “Forever” video with Fridayy above.