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South Asian millennials are finding social support through a dedicated Facebook group

South Asian women across the country are finding social support in a thriving Facebook group devoted to them.

The Little Brown Diary has over 40,000 members, primarily between the ages of 20 and 40, and 100 subgroups devoted to niche topics. Some of these include mental health, entrepreneurship, career advice, and more.

Members of the group can discuss their experiences as South Asians, inner conflicts they face, and even bond over their favorite hobbies. The Facebook group has become a safe place for many of its members to find support in the most transformative periods of their lives. These include:

  • Supporting women in domestic violence and sexual assault circumstances
  • Sharing mental health and suicide resources
  • Connecting members to support each other through grief and loss
  • Helping members find the strength to get a divorce or defend their decision to be childfree
  • Helping them navigate career changes
  • Helping to find friends in a new city
  • Finding a community of other neurodivergent people in their shoes

“I joined the online community because I was looking for that sense of belonging and connection with others who shared similar experiences and backgrounds,” expressed Sandhya Simhan, one of the group admins.

“At the time, I was pregnant and eager to find other desi moms who could offer support, advice, and friendship during this significant life transition,” she says.

Another group admin, Henna Wadhwa, who works in Diversity and Inclusion in Washington, D.C., even uses the group to inspire new areas of research, including a study on ethnic-racial identity at work.

“I was surprised and excited for a group that brought together South Asian/brown women. I wanted to meet other women with similar research interests and who wanted to conduct academic research on South Asian American women,” Wadhwa says.


While social media isn’t always the best place to spend our time, studies show that the sense of community people get from joining online groups can be valuable to our mental health.

“The presence of LBD has allowed so many South Asian women to truly feel safe in their identity. The community we have built encourages each person to authentically and freely be themselves. It is a powerful sight to witness these South Asian women be vulnerable, break barriers, and support each other in their journeys,” says Wadhwa.

Hena and Neesha

According to an article in Psychology Today, a study on college students looked at whether social media could serve as a source of social support in times of stress. Turns out, these students were more likely to turn to their social media network rather than parents or mental health professionals for connection. The anonymity of virtual communities was also seen as appealing to those experiencing depression.

“The social support received in the online group promotes a sense of well-being and was associated with positive relationships and personal growth,” the article states.

This is why finding a community of like-minded individuals online can have such a positive impact in your life.

“There are almost half a million women in our target audience (millennial South Asians in North America) and about 10% of them are part of LBD. It’s been a game-changer for our community. LBD is all about embracing your true self and living your most authentic life. It’s amazing to see how the members support, relate, learn, and lift each other,” says Wadhwa and Simhan.