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Everyone’s talking about ‘brain rot,’ and it’s no joke. Here’s how to avoid it.

Do you ever feel like your brain has turned to hamburger? You have difficulty concentrating, mental fogginess and zero attention span. That is a condition known as “brain rot.” Although it isn’t a medical term, plenty of research shows that overstimulation from spending too much time scrolling through social media can create a mushy mental state.

It makes complete sense that spending too much time scrolling through TikTok should break your brain because it evolved to hunt and gather on the African Savannah, not to endlessly scroll through Instagram reels.

When your brain feels like it has disintegrated into yogurt and you can’t muster up a cogent thought, you’re probably having trouble with executive functioning, which consists of your working memory, mental elasticity and self-control. Studies have shown that people who are addicted to social media have trouble with trouble sleeping as well.


Difficulty sleeping can exacerbate mental fogginess, making the brain fog even worse.

How do you know if you’re addicted to social media? If you get seriously agitated when you can’t scroll on your favorite apps or if it’s getting in the way of other hobbies, activities, or responsibilities.

It may seem like scrolling through your phone is a harmless activity, but it’s so enjoyable because it causes some strong neurochemical reactions in your brain.

Scrolling through social media triggers the release of dopamine, a neurochemical that creates feelings of satisfaction and pleasure. The more you scroll, the more you crave it. Your brain links scrolling with gratification, even if you know it has adverse effects. Over time, this can lead to a behavioral addiction.

When people spend too much time on their phones, it can rewire their reward centers so that getting positive mental dopamine rewards from rewarding things such as working on a hobby or hanging out with people in real life becomes less pleasurable than scrolling, posting and getting likes.

Brain scans of people who are addicted to social media resemble those of drug addicts.

When all of this information is taken together, it’s clear that the little phone in our pocket can tremendously impact our ability to think, feel and interact with the real world. So what can we do?

If you feel like your brain has become as helpful as an old catcher’s mitt, it’s probably time to put your phone down and touch grass, work on a non-digital hobby, or have coffee with a friend.

According to the American Psychological Association, enjoying nature is one of the best ways to overcome a sluggish mind. “There is mounting evidence, from dozens and dozens of researchers, that nature has benefits for both physical and psychological human well­being,” says Lisa Nisbet, PhD, a psychologist at Trent University in Ontario, Canada, who studies the benefits of people connecting with nature. “You can boost your mood just by walking in nature, even in urban nature. And the sense of connection you have with the natural world seems to contribute to happiness even when you’re not physically immersed in nature.”