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10 ways kids appear to be acting naughty but actually aren’t

When we recognize kids’ unwelcome behaviors as reactions to environmental conditions, developmental phases, or our own actions, we can respond proactively, and with compassion.

Here are 10 ways kids may seem like they’re acting “naughty” but really aren’t. And what parents can do to help.


1. They can’t control their impulses.

Ever say to your kid, “Don’t throw that!” and they throw it anyway?

Research suggests the brain regions involved in self-control are immature at birth and don’t fully mature until the end of adolescence, which explains why developing self-control is a “long, slow process.”

A recent survey revealed many parents assume children can do things at earlier ages than child-development experts know to be true. For example, 56% of parents felt that children under the age of 3 should be able to resist the desire to do something forbidden whereas most children don’t master this skill until age 3 and a half or 4.

What parents can do: Reminding ourselves that kids can’t always manage impulses (because their brains aren’t fully developed) can inspire gentler reactions to their behavior.

2. They experience overstimulation.

We take our kids to Target, the park, and their sister’s play in a single morning and inevitably see meltdowns, hyperactivity, or outright resistance. Jam-packed schedules, overstimulation, and exhaustion are hallmarks of modern family life.

Research suggests that 28% of Americans “always feel rushed” and 45% report having “no excess time.” Kim John Payne, author of “Simplicity Parenting,” argues that children experience a “cumulative stress reaction” from too much enrichment, activity, choice, and toys. He asserts that kids need tons of “down time” to balance their “up time.”

What parents can do: When we build in plenty of quiet time, playtime, and rest time, children’s behavior often improves dramatically.

3. Kids’ physical needs affect their mood.

Ever been “hangry” or completely out of patience because you didn’t get enough sleep? Little kids are affected tenfold by such “core conditions” of being tired, hungry, thirsty, over-sugared, or sick.

Kids’ ability to manage emotions and behavior is greatly diminished when they’re tired. Many parents also notice a sharp change in children’s behavior about an hour before meals, if they woke up in the night, or if they are coming down with an illness.

What parents can do: Kids can’t always communicate or “help themselves” to a snack, a Tylenol, water, or a nap like adults can. Help them through routines and prep for when that schedule might get thrown off.

4. They can’t tame their expression of big feelings.

As adults, we’ve been taught to tame and hide our big emotions, often by stuffing them, displacing them, or distracting from them. Kids can’t do that yet.

What parents can do: Early-childhood educator Janet Lansbury has a great phrase for when kids display powerful feelings such as screaming, yelling, or crying. She suggests that parents “let feelings be” by not reacting or punishing kids when they express powerful emotions. (Psst: “Jane the Virgin” actor Justin Baldoni has some tips on parenting through his daughter’s grocery store meltdown.)

5. Kids have a developmental need for tons of movement.

“Sit still!” “Stop chasing your brother around the table!” “Stop sword fighting with those pieces of cardboard!” “Stop jumping off the couch!”

Kids have a developmental need for tons of movement. The need to spend time outside, ride bikes and scooters, do rough-and-tumble play, crawl under things, swing from things, jump off things, and race around things.

What parents can do: Instead of calling a child “bad” when they’re acting energetic, it may be better to organize a quick trip to the playground or a stroll around the block.

6. They’re defiant.

Every 40- and 50-degree day resulted in an argument at one family’s home. A first-grader insisted that it was warm enough to wear shorts while mom said the temperature called for pants. Erik Erikson’s model posits that toddlers try to do things for themselves and that preschoolers take initiative and carry out their own plans.

What parents can do: Even though it’s annoying when a child picks your tomatoes while they’re still green, cuts their own hair, or makes a fort with eight freshly-washed sheets, they’re doing exactly what they are supposed to be doing — trying to carry out their own plans, make their own decisions, and become their own little independent people. Understanding this and letting them try is key.

7. Sometimes even their best traits can trip them up.

It happens to all of us — our biggest strengths often reflect our weaknesses. Maybe we’re incredibly focused, but can’t transition very easily. Maybe we’re intuitive and sensitive but take on other people’s negative moods like a sponge.

Kids are similar: They may be driven in school but have difficulty coping when they mess up (e.g., yelling when they make a mistake). They may be cautious and safe but resistant to new activities (e.g., refusing to go to baseball practice). They may live in the moment but aren’t that organized (e.g., letting their bedroom floor become covered with toys).

What parents can do: Recognizing when a child’s unwelcome behaviors are really the flip side of their strengths — just like ours — can help us react with more understanding.

8. Kids have a fierce need for play.

Your kid paints her face with yogurt, wants you to chase her and “catch her” when you’re trying to brush her teeth, or puts on daddy’s shoes instead of her own when you’re racing out the door. Some of kids’ seemingly “bad” behaviors are what John Gottman calls “bids” for you to play with them.

Kids love to be silly and goofy. They delight in the connection that comes from shared laughter and love the elements of novelty, surprise, and excitement.

What parents can do: Play often takes extra time and therefore gets in the way of parents’ own timelines and agendas, which may look like resistance and naughtiness even when it’s not. When parents build lots of playtime into the day, kids don’t need to beg for it so hard when you’re trying to get them out the door.

9. They are hyperaware and react to parents’ moods.

Multiple research studies on emotional contagion have found that it only takes milliseconds for emotions like enthusiasm and joy, as well as sadness, fear, and anger, to pass from person to person, and this often occurs without either person realizing it. Kids especially pick up on their parents’ moods. If we are stressed, distracted, down, or always on the verge of frustrated, kids emulate these moods. When we are peaceful and grounded, kids model off that instead.

What parents can do: Check in with yourself before getting frustrated with your child for feeling what they’re feeling. Their behavior could be modeled after your own tone and emotion.

10. They struggle to respond to inconsistent limits.

At one baseball game, you buy your kid M&Ms. At the next, you say, “No, it’ll ruin your dinner,” and your kid screams and whines. One night you read your kids five books, but the next you insist you only have time to read one, and they beg for more. One night you ask your child, “What do you want for dinner?” and the next night you say, “We’re having lasagna, you can’t have anything different,” and your kids protest the incongruence.

When parents are inconsistent with limits, it naturally sets off kids’ frustration and invites whining, crying, or yelling.

What parents can do: Just like adults, kids want (and need) to know what to expect. Any effort toward being 100% consistent with boundaries, limits, and routines will seriously improve children’s behavior.


This story first appeared on Psychology Today and was reprinted here 7.20.21 with permission.

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What Is The Password For Charli XCX’s ‘Brat’ Store?

Charli XCX Press Image 2024
Harley Weir

Remember when people were mocking the album cover for Charli XCX‘s Brat? Those days are long gone. Brat is one of the most talked-about (and according to Metacritic, the best-reviewed) albums of 2024, and the cover is everywhere — including on new merch in the “Girl, So Confusing” singer’s store. But to buy a “365 PARTYGIRL” or “I’m your favorite reference” or, naturally, “BRAT” shirt, you need to have a password. We’ve got you covered.

What Is The Password For Charli XCX’s Brat Store?

The password is: “password.” It’s a good thing she got into singing, not cybersecurity.

“I’ve always been very blunt,” Charli told The Guardian about Brat. “I’ve taken one step forward and two steps back in terms of being secure in who I am as a person, but I think that’s just a human thing. Right now, there’s this alchemy where I’ve somehow been drawn to making a club record – which feels intrinsically who I am – coupled with this new lyrical style. It’s very much like texts I would send to friends. I wasn’t worried about rhyme, or the traditional things; it’s really just about capturing a feeling of chaos and saying the most blunt thing that is at the top of my brain.”

Charli’s Brat summer will continue into the fall when she and Troye Sivan hit the road on the Sweat tour. You can see the dates here.

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When Will ‘The Old Man’ Season 2 Return On FX?

FX nailed the intersection of John Wick and Taken with The Old Man starring Jeff Bridges as an ex-CIA operative who gets pulled back onto the grid for “one last job” vibes. The first season proved to be bingeworthy on Hulu, and dads everywhere (and their adult children) have been looking forward to Bridges’ return to action after a season finale that suggested that the definition of “old man” is not what it might seem to be.

Who is the real “old man” of the show’s title? That’s still a subject for discussion as the show continues, but here’s the more important question at present:

When Will The Old Man Season 2 Return On FX?

FX, as revealed in the above teaser, will premiere the espionage thriller series’ second season on Thursday, September 12, 2024 at 10:00pm EST. At that time, two episode will air with six weekly drops to follow. As always, Hulu will have the show for next-day streaming.

Soon enough, we will not only see Bridges’ Dan Chase character kicking butt (with Bridges doing some of his own stunts, though he does not shy away from using an action double because that’s just smart) but find out if John Lithgow’s character, FBI agent Harold Harper, can handle life on the run. Get ready for some huffing and puffing, and Dan sure has a knack for dragging third parties, including an unfortunate landlord named Zoe (Amy Brenneman), into his old beef with a warlord (Faraz Hamzad, portrayed by Pej Vahdat). And of course, it remains to be seen how Dan’s daughter, Emily/Angela (Alia Shawkat), will handle her new circumstances.

In other words, plenty of intrigue awaits, along with Dan Chase having zero patience for being dragged out of obscurity. Hate it when that happens.

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The Top 100 Players In ‘EA Sports College Football 25’, By Team

ea-cfb-gameplay-top
EA Sports

We are less than a week away from the early access release of EA Sports College Football 25 for those that order the Deluxe Edition, and that means it’s finally time to learn some player ratings. This is the first time we’ve had actual players in the college football franchise, so the player ratings reveal is a very big deal — and like in every sport, sure to create some controversy.

On Wednesday, EA Sports unveiled its Top 100 players, where the top overall handed out was a 96, meaning there’s room for everyone to grow. The Top 100 are the 100 that earned 90+ overalls in the game, and the three top ranked players are Will Johnson (Michigan), Will Campbell (LSU), and Ollie Gordon (Oklahoma State) at that 96 OVR number. You can see the full list, including their speed, strength, acceleration, awareness, and jump ratings here, but we wanted to help fans sort out their players by breaking the top 100 out by team.

Unsurprisingly, Ohio State landed the most players in the Top 100 with eight, while Georgia and Alabama are not far behind with six, and Michigan and Oregon have five each. The surprises might be seeing Arizona and Kansas up there with three, while a team like Tennessee just has one. The ratings will get updated and change throughout the season, so it’ll be fun to see how this list changes as the year goes along, but for everyone starting their Dynasties and more next week, here’s what teams will have the most talent out of the gate.

Top 100 Players

Ohio State (8): Caleb Downs (95), Quinshon Judkins (95), Emeka Egbuka (93), Treveyon Henderson (93), Jack Sawyer (92), Denzel Burke (91), Donovan Jackson (91), Tyleik Williams (91)

Georgia (6): Malaki Starks (95), Tate Ratledge (95), Carson Beck (93), Mykel Williams (93), Dylan Fairchild (91), Oscar Delp (90)
Alabama (6): Malachi Moore (92), Parker Brailsford (92), Jaeden Roberts (91), Tyler Booker (91), Deontae Lawson (90), Jalen Milroe (90)

Michigan (5): Will Johnson (96), Mason Graham (95), Colston Loveland (92), Donovan Edwards (91), Kenneth Grant (91)
Oregon (5): Dillon Gabriel (92), Jabbar Muhammad (91), Tez Johnson (91), Evan Stewart (90), Josh Conerly Jr. (90)

LSU (4): Will Campbell (96), Harold Perkins Jr. (92), Emery Jones Jr. (90), Mason Taylor (90)
Notre Dame (4): Benjamin Morrison (94), Xavier Watts (92), Howard Cross III (90), Mitchell Evans (90)
Iowa (4): Jay Higgins (94), Sebastian Castro (92), Nick Jackson (90), Xavier Nwankpa (90)

Arizona (3): Tetairoa McMillan (94), Tacario Davis (92), Jonah Savaiinaea (90)
Ole Miss (3): Walter Nolen (93), Jaxson Dart (90), Tre Harris (90)
Kansas (3): Devin Neal (92), Cobee Bryant (90), Jalon Daniels (90)
Penn State (3): Abdul Carter (91), Kevin Winston Jr. (91), Nicholas Singleton (91)
Miami (3): Damian Martinez (91), Rueben Bain Jr. (90), Xavier Restrepo (90)

Oklahoma State (2): Ollie Gordon (96), Nick Martin (90)
Colorado (2): Travis Hunter (95), Shedeur Sanders (93)
Clemson (2): Barrett Carter (94), Peter Woods (90)
Texas (2): Kelvin Banks Jr. (94), Quinn Ewers (92)
Kentucky (2): Deone Walker (93), Maxwell Hairston (91)
UNC (2): Omarion Hampton (93), Kaimon Rucker (91)
Louisville (2): Quincy Riley (92), Ashton Gillotte (90)
Oklahoma (2): Danny Stutsman (91), Billy Bowman Jr. (90)
Cincinnati (2): Dontay Corleone (91), Luke Kandra (91)
Wisconsin (2): Ricardo Hallman (91), Hunter Wohler (90)
Liberty (2): Kaidon Salter (90), Quinton Cooley (90)

Tennessee (1): James Pearce Jr (95)
Mizzou (1): Luther Burden III (94)
Minnesota (1): Aireontae Ersery (93)
Cal (1): Jaydn Ott (93)
Jacksonville State (1): Clay Webb (92)
USC (1): Jonah Monheim (92)
Virginia (1): Jonas Sanker (92)
Texas Tech (1): Tahj Brooks (92)
Boise State (1): Ashton Jeanty (91)
Virginia Tech (1): Dorian Strong (91)
Old Dominion (1): Jason Henderson (91)
Arkansas (1): Landon Jackson (91)
SMU (1): Logan Parr (91)
Syracuse (1): Oronde Gadsden II (91)
UCF (1): RJ Harvey (91)
Colorado State (1): Tory Horton
Purdue (1): Dillon Thieneman (90)
Rutgers (1): Kyle Monangai (90)
Texas A&M (1): Nic Scourton (90)
Florida State (1): Patrick Payton (90)
West Virginia (1): Wyatt Milum (90)

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Derrick White Will Replace Kawhi Leonard On Team USA’s Olympic Roster

Derrick White(1024x450)
Getty Image/Merle Cooper

USA Basketball announced on Wednesday morning that Kawhi Leonard is not heading to Paris. Leonard, the star wing for the Los Angeles Clippers who has been dealing with knee issues on and off for the last few years, will spend the offseason preparing his body for the upcoming NBA season, and as a result, a roster spot opened up for the defending gold medalists.

Reports indicated that the early favorite to fill that spot was Derrick White of the Boston Celtics, and soon after word of Leonard’s departure hit the internet, Marc Spears of Andscape reported that White would get on the team.

And eventually, the team announced that White will join the roster.

While there are a number of players who would have done a good job in this role, White makes a ton of sense as a player who can thrive in the international game, as he’s a low-usage player who makes winning plays and doesn’t need to play big minutes to make an impact. He also has some familiarity with the USA Basketball apparatus, as he was a member of the World Cup team in 2019.

It’s unclear if White will be able to join the team in time for its first pre-Olympic exhibition game on Wednesday night against Canada.

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Here Is Ciara’s ‘Out Of This World’ Tour Setlist

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Ciara’s setlist for Missy Elliott’s Out Of This World tour includes classic hits like “Goodies,” “1, 2 Step,” and “Promise,” but also debuts a few new potential fan favorites like “Wind It Up” and “Run It Up.” The surprise star of The Color Purple musical film seems to be working on a new project, and might be giving it a test drive as she opens for her fellow legend, Missy Elliott.

You can see the setlist below, courtesy of setlist.fm.

01. “Goodies”
02. “Get Up”
03. “Oh”
04. “Wind It Up”
05. “Ride”
06. “Body Party”
07. “Promise”
08. “Run It Up”
09. “I Bet”
10. “So What” (Field Mob cover)
11. “Drop Your Love”
12. “How We Roll”
13. “Like a Boy”
14. “1, 2 Step”
15. “Level Up”

Missy Elliott Out Of This World 2024 Tour Dates

7/11 — Los Angeles, CA @ Crypto.com Arena
7/13 — Las Vegas, NV @ T-Mobile Arena
7/16 — Denver, CO @ Ball Arena
7/18 — Austin, TX @ Moody Center
7/20 — Houston, TX @ Toyota Center
7/21 — Fort Worth, TX @ Dickies Arena
7/24 — Tampa, FL @ Amalie Arena
7/25 — Sunrise, FL @ Amerant Bank Arena
7/27 — Atlanta, GA @ State Farm Arena
8/1 — Baltimore, MD @ CFG Bank Arena
8/2 — Hampton, VA @ Hampton Coliseum
8/3 — Belmont Park, NY @ UBS Arena
8/5 — Philadelphia, PA @ Wells Fargo Center
8/8 — Washington, DC @ Capital One Arena
8/9 — Newark, NJ @ Prudential Center
8/10 — Boston, MA @ TD Garden
8/12 — Brooklyn, NY @ Barclays Center
8/15 — Detroit, MI @ Little Caesars Arena
8/17 — Montreal, QC @ Bell Centre
8/19 — Toronto, ON @ Scotiabank Arena
8/22 — Rosemont, IL @ Allstate Arena

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A doctor specializing in child development shares 5 of her most surprising parenting tips

Parenting is the most important job that most people will ever have in life. Your decisions as a parent will be some of the most important determining factors in whether your child becomes a happy and productive adult or not. It’s a huge responsibility.

Parenting is a difficult and important undertaking, but many parents simply repeat the same strategies used by their parents. How often do we hear people rationalize their decisions by saying, “That’s what my parents did and I came out OK.”


This approach to raising children negates the fact that with every generation there are countless studies done on child development, many of which run counter to popular parenting wisdom from the past.

Dr. Kristyn Sommer, who has a PhD in child development, has received a lot of attention on social media because of her dedication to teaching “evidence-based parenting.” This expertise has made her an advocate for strategies that run counter to conventional parenting wisdom and have stirred up a bit of controversy.

Here are five TikTok videos where Sommer shares some of her evidence-based parenting strategies.

@drkristynsommer Play > rote learning for toddlers 🙌 #playbasedlearning #learningthroughplay #playmatters #earlylearning #earlychildhoodeducation #preschool #toddler ♬ original sound – DrKristynSommer

Three Things I Do Differently as a Mum with a PhD in Child Development

In Dr. Sommer’s first video where she references her degree she admits she refuses to sleep train, co-sleeps with her daughter, and never calls her “naughty” or “bad.” She delves deeper into her thoughts on discipline in the next video.

How To Discipline Your Child So They Actually Learn

Dr. Sommer uses positive reinforcement to discipline her child and as she said in the previous video, avoids the use of terms such as “naughty” or “bad.” If her daughter is doing something wrong she asks her to contemplate whether she’s making a good or a bad decision.

How to Handle Tantrums

Most people tend to think of a tantrum as naughty behavior. However, they are actually a combination of a bunch of little stresses that the child has experienced throughout the day that eventually overwhelm them. Once they hit the tipping point, all of their big feelings bubble up to the surface, resulting in a healthy expression of emotion.

Should You Spank Your Child?

Dr. Sommer is passionately against “spanking, corporal punishment, physical punishment, what ever you want to call it.” She says it needs to stop because it has little effect on behavior and can lead to antisocial tendencies in the future.

She Doesn’t Teach ABCs and 1,2,3s

Dr. Sommer isn’t worried about teaching her child her toddler alphabet or how to count. She says that it “doesn’t really help them with anything” but they should spend that time playing because that’s where they learn best.

@drkristynsommer

Play > rote learning for toddlers 🙌 #playbasedlearning #learningthroughplay #playmatters #earlylearning #earlychildhoodeducation #preschool #toddler

This article originally appeared on 08.03.21

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Parents are applauding a woman that refused to change seats so a mom could sit next to her kids

Traveling with preteens and teens is a breeze in comparison to traveling with little ones but as a parent you still want to sit near your kiddos in case they need you for anything. If you’ve traveled on an airline in the last several years, you know it’s much cheaper to chose the basic seats in the main cabin.

There’s nothing different about these particular seats other than the airline sort of randomly selects your seat and if you’re traveling alone, that’s really not a bad deal. The risk gets to be a little higher if you’re traveling with a party that you’d like to keep together – like your children. One mom took the risk and banked on a stranger accommodating…that’s not quite how it played out.


People sit in the wrong seats on planes all the time, usually because they read their ticket wrong or accidentally sit one row ahead. Takes no time to double check your ticket and move along, but when Tammy Nelson did a double take at her ticket after seeing the mom in her window seat, she realized she wasn’t mistakenly staring at the wrong row.

This mom boarded the plane with her older children and had taken it upon herself to sit in the same row as her children, essentially commandeering a stranger’s seat. Nelson assumed it was a mistake and informed the woman that the seat was in fact hers but the response she received was surprising.

“She said, ‘Oh, you want to sit here?’,” Nelson tells Good Morning America. “She said, ‘Oh, well I just thought I could switch with you because these are my kids.'”

That’s an interesting assumption when seats are assigned and many people, like Nelson, pay extra to have the seat they prefer. Now, there’s no telling if funds were tight and this was an unplanned trip for the mom and kids which caused her to buy the more budget friendly tickets or if she was simply being frugal and was banking on the kindness of a stranger.

Either way, Nelson specifically paid for a window seat due to motion sickness and though she paid extra, she was willing to sit in the other row if that seat was also a window seat. But it turns out, it was a middle seat.

Surely there’s someone out there that loves the middle seat. Maybe a cold natured person that enjoys the body heat of two strangers sitting uncomfortably close. Or perhaps someone that doesn’t mind accidentally sleeping on an unsuspecting passenger’s shoulder. But that person isn’t Nelson, so when the middle seat was offered in exchange for her bought and paid for window seat, she politely but sternly declined.

@myconquering

Having had only 90 minutes of sleep the night before and knowing I had to give a presentation to 500 people, I desperately needed some sleep, so I did not agree to switch seats. 🤷‍♀️ Before anyone comes after me… the kids looked like they were about 11 and 15 years old. And the mom was in arms-reach of both of them from the middle seat in the row behind us. The mom proceeded to complain for at least 15 minutes to the person next to her loud enough for me to hear. But the woman actually defended me – several times. It was so kind and I appreciated it so much because I was feeling really guilty. 🤦‍♀️ ##airplaneseat##seatswitching##airplanekarens

Her refusal to give in to the mom’s seemingly entitled request for Nelson’s seat has resulted in parents and child-fee people cheering her on after she posted the details on her TikTok page, MyCONQUERing. The video has over 3.4 million views.

“Nope. If it’s not an upgrade it’s a sacrifice,” a commenter writes.

“You did the RIGHT thing. Folks need to plan their travel together. Lack of planning on their part does not constitute an inconvenience on yours,” one person says.

“I have 3 kids and have sat in different rows when they were passed toddler age. I agree, book your flight earlier,” another writes.

“You were right. As a woman with 3 children, I always pay extra so we’re sat together,” another mom says.

Nelson is also a mom so she knows how important it is to sit next to kids on flights. But since airlines have made that a luxury, as the parent, you have to plan to pay extra or accept that you likely won’t be seated next to your children. Hopefully in the future, this unnamed mom is seated next to her children or pays extra to make sure it happens. In the meantime, people continue to support Nelson standing her ground.

This article originally appeared on 7.28.23

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Two sisters go viral for their ridiculously functional roller coaster costume

Spooky season can be a fun time of year for people. There are folks that wait all year for the official start of fall just to decorate for Halloween. Costumes are bought in advance and bags of candy are purchased and stored, but not everyone buys their costume. Some spooky season lovers get really creative with their Halloween costumes out of household items.

There are some homemade costumes that are so funny and realistic that you have to do a double take. Two sisters are going viral for their ultra realistic roller coaster costume made out of cardboard and foam noodles. But it’s not just their costumes that are stealing the attention of millions, it’s their acting skills.

In the video uploaded to TikTok by Laurie Dabbs-Gayton, the sisters stand side-by-side, though it looks like their sitting. They begin to shake and jostle as if they’re on a track before screaming like they’ve just rounded a bend or flew down a hill quickly.


The pair is in total sync with each other adding to the realistic vibe of their costume for their employer’s costume party. It was so convincing that people watching the video were confused at first thinking it was a coin operated ride. Commenters didn’t realize it was a costume until the women stood up fully.

“I thought it was a mini roller coaster,” one person writes followed by multiple rolling crying laughing emojis.

“Took my brain a few extra seconds to process what my eyes were seeing,” a commenter says.

“I thought for a second it was like the pony ride machines outside a grocery store,” someone admits.

“It took me far longer to figure out than it should have,” one woman writes.

Watch the fantastic combination of acting skill and costume design below:

@laurie.dabbs.gayton

This article originally appeared on 10.31.23

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Persuasion expert shares how one word makes people 30% more likely to change their minds

Everybody wants to see themselves in a positive light. That’s the key to understanding Jonah Berger’s simple tactic that makes people 30% more likely to do what you ask. Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the bestselling author of “Magic Words: What to Say to Get Your Way.”

Berger explained the technique using a Stanford University study involving preschoolers. The researchers messed up a classroom and made two similar requests to groups of 5-year-olds to help clean up.

One group was asked, “Can you help clean?” The other was asked, “Can you be a helper and clean up?” The kids who were asked if they wanted to be a “helper” were 30% more likely to want to clean the classroom. The children weren’t interested in cleaning but wanted to be known as “helpers.”


Berger calls the reframing of the question as turning actions into identities.

“It comes down to the difference between actions and identities. We all want to see ourselves as smart and competent and intelligent in a variety of different things,” Berger told Big Think. “But rather than describing someone as hardworking, describing them as a hard worker will make that trait seem more persistent and more likely to last. Rather than asking people to lead more, tell them, ‘Can you be a leader?’ Rather than asking them to innovate, can you ask them to ‘Be an innovator’? By turning actions into identities, you can make people a lot more likely to engage in those desired actions.”

Berger says that learning to reframe requests to appeal to people’s identities will make you more persuasive.

“Framing actions as opportunities to claim desired identities will make people more likely to do them,” Berger tells CNBC Make It. “If voting becomes an opportunity to show myself and others that I am a voter, I’m more likely to do it.”

This technique doesn’t just work because people want to see themselves in a positive light. It also works for the opposite. People also want to avoid seeing themselves being portrayed negatively.

“Cheating is bad, but being a cheater is worse. Losing is bad, being a loser is worse,” Berger says.

The same tactic can also be used to persuade ourselves to change our self-concept. Saying you like to cook is one thing, but calling yourself a chef is an identity. “I’m a runner. I’m a straight-A student. We tell little kids, ‘You don’t just read, you’re a reader,’” Berger says. “You do these things because that’s the identity you hold.”

Berger’s work shows how important it is to hone our communication skills. By simply changing one word, we can get people to comply with our requests more effectively. But, as Berger says, words are magic and we have to use thgem skillfully. “We think individual words don’t really matter that much. That’s a mistake,” says Berger. “You could have excellent ideas, but excellent ideas aren’t necessarily going to get people to listen to you.”

This article originally appeared on 2.11.24