The Consumer Electronics Show (CES) is more than a tech spectacle — it’s where media, advertising, entertainment, creators, and connected-TV tech collide. If you’re heading to Las Vegas this January, here’s your tight, curated guide to the must-attend gatherings that matter most.
Digital Hollywood at CES
Jan 5 @ ARIA Resort & Casino
Event link
Kick off your CES week with the Digital Hollywood conference. Expect panels on AI’s impact on film and television, the economics of the creator ecosystem, and where streaming is headed. It’s included with your CES badge, though registration is required.
Brand Innovators Marketing Leadership Summit
Jan 5–8 @ ARIA
Event link
A must for brand-side thinkers and marketers. Four days of leadership sessions, AI marketing case studies, attention modeling, and fireside chats from top advertiser and agency execs.
Future Decoded (MediaLink + UTA)
Jan 6 @ ARIA C Space
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An anchor event at CES. Future Decoded brings together leaders from Roku, IPG, Nielsen, UTA, and beyond to explore what’s next in data, creativity, and marketing transformation. This is consistently one of CES’s highest-caliber content programs.
ADWEEK House at CES
Jan 6–8 @ ARIA (Orovada Rooms)
Event link
Think of ADWEEK House as your CES clubhouse: conversations on commerce media, cultural credibility, AI-driven insight, and brand/creator partnerships — plus coffee, quiet workspace, and excellent networking.
Mediaocean Ski Lodge
Jan 6–8 @ The Cosmopolitan
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A cozy, invite-friendly escape inside The Cosmopolitan. Enjoy cocktails, curated programming, and a standout fireside chat between Ari Paparo (Marketecture), Brian O’Kelley (Scope3), and Bill Wise (Mediaocean) on Jan 7.
Variety Entertainment Summit at CES
Jan 7 @ ARIA
Main event link
Session example – “The New Business of Entertainment”
A star-powered lineup featuring leaders from Netflix, Disney, NBCU, TelevisaUnivision, and Vizio discussing the future of streaming, advertising, content formats, and audience fragmentation.
TiVo + Comscore Neon Noir Happy Hour
Jan 7 @ Beauty & Essex (The Cosmopolitan)
Event registration
A stylish, speakeasy-adjacent happy hour with measurement and CTV insiders. One of CES’s most enjoyable informal networking environments.
Shelly Palmer’s Industry Briefing
Jan 7 (Breakfast)
Event link
Shelly Palmer distills the entire CES week into a succinct executive-level briefing on AI, media, advertising, and emerging tech. A longtime staple for agency and brand leaders.
Meetings & Suites Worth Booking
These aren’t “events,” but they are major opportunities:
Chase Media Solutions @ CES
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Private meetings on commerce media, payment data, audience insights, and retail media strategy.
Equativ @ CES
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Meetings focused on omnichannel monetization, CTV supply, and AI-driven audience planning.
Amagi @ CES
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FAST channels, cloud playout, distribution — ideal for understanding FAST content economics.
Stingray @ CES
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Music-driven FAST channel strategies, retail audio networks, and ad-supported streaming.
iSpot @ CES
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Cross-platform measurement, CTV attribution, and incremental reach strategies.
CES Streaming & CTV Panels
(These are official CES sessions outside C Space.)
Full Stream Ahead: The New Standard in Viewing
Personalizing Entertainment with AI
StoryTech: CES 2026 Main Stage Programming
These discussions feature leaders from Roku, Samsung, Google TV, Tubi, IMDb, and others — great for understanding where UPROXX’s distribution partners are headed.
Pro Tips to Maximize Your CES
Prioritize ARIA + Cosmopolitan — this is where the media world actually gathers.
Book suite meetings early (Chase, iSpot, Amagi, Equativ).
Attend at least one creator- or CTV-focused panel each day.
Keep your badge handy — most of the best content is badge-only.