With the holiday season in full swing, you’re probably thinking about what drinks will adequately enhance the festive vibes.
With bourbon being the hottest adult beverage in America, it makes perfect sense to flex your knowledge and break out some impressive bottles for family and friends, whether you’re hosting at home or simply showing up as a guest. That said, you can’t show up to the party without having the perfect bottle of bourbon to fit the occasion, and that’s where we’ve got you covered.
We selected ten bourbons at various price points (with varying availability, FYI) that will show your loved ones that you know ball and perfectly set the tone for any holiday event. Some of these are classic options that prove the old adage that if it ain’t broke, don’t fix it, and others are brand-new or high-end offerings that will highlight how you’re ahead of the curve on current trends. Think of it this way: this isn’t about clout chasing; it’s about taste.
That said, these are ten of the best-tasting bourbons you should buy right now to impress your family and friends for the holidays.
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10. Frey Ranch Farm Strength Uncut Bourbon
ABV: 62.15%
Average Price: $80
The Whiskey:
Frey Ranch Distillery, tucked away in the mountains of Nevada, is a relative newcomer to the American whiskey world, but they’ve been farming since 1854. All of that agricultural know-how finds its way into the bottle as they utilize their own sustainably grown grains in each of their products, putting nearly 170 years of experience on full display in their farm-to-glass bourbon.
Tasting Notes:
Nose: Leather and cinnamon bark come roaring out of the glass as the impressive proof in this whiskey makes itself known vis-a-vis its burly aromas. Buttery pastry notes and a sweetness reminiscent of port wine add refinement to the affair, with custard and torched blood orange elevating it as well.
Palate: The interplay of grain – with corn pudding playing the role here – with tropical fruit, tobacco leaf, black tea, and clove is mesmerizing in every sip. Be sure to suck your teeth as an invitation for toasted almonds and overripe dates to join the party.
Finish: The finish showcases a delicate balance – though this whiskey is anything but delicate – where leather, dates, and big black pepper vibes all claim equal ground and cling to the roof of your mouth for dear life.
Bottom Line:
Believe it or not, Frey Ranch Distillery has been around for nearly 20 years, having been founded in 2006. Time has wrought a level of expertise coupled with high-quality grains to produce a robust bourbon loaded with robust flavor notes and a silky mouthfeel. It’s not as well known as others on this list, but that’s all the more reason you’ll look like a discerning tastemaker by bringing it to the holiday party.
9. Ben Holladay Bottled In Bond Soft Red Wheat Bourbon
ABV: 50%
Average Price: $52
The Whiskey:
Holladay Distillery in Weston, MO, is a beautiful destination where a new generation of bourbon makers are casting the dye for an incredible future. With Master Distiller Kyle Merklein steering the ship, Holladay is putting out two excellent 6-year bourbons from a rye-based and a wheat-based mash bill.
Tasting Notes:
Nose: Bright stone fruit, spiced pears, cinnamon bark, clove, and white pepper with a touch of celery root hit the nose at first with a waxy note rising in the background in addition to ginger and slight mint sprig.
Palate: The first sip is remarkably rich. It has honey, cream of wheat, pears, and apricots, but it doesn’t stop there. The flavors of clove and cinnamon also come through in spades. The mouthfeel is impressively creamy, substantially gripping the edges of your tongue.
Finish: That creamy texture aids the lengthy finish full of stone fruits, vanilla custard, black pepper, and dense oak.
Bottom Line:
Holladay Distillery made the bold (and costly) choice to hold all of its core products until they reached six years of age, with this Soft Red Wheat Bottled in Bond Bourbon being their inaugural expression. The results have been decidedly delicious, and as one of the more under-the-radar options on the shelf, this bottle will blow away whiskey newbies and savvy veterans alike.
8. Jos. A. Magnus Cigar Blend Bourbon (Any Batch)
ABV: 57.76%
Average Price: $190
The Whiskey:
Jos. A Magnus Cigar Blend is the heralded premium expression under industry icon Nancy Fraley’s purview. Eschewing the trend of releasing premium bourbon annually, Cigar Blend is released sporadically in limited batches. The one we have is Batch 208, nicknamed “Maduro,” which was released as part of a series of batches 207-212 earlier this year featuring a blend of 9-year-old MGP 36% and 21% rye-recipe bourbon, 16-year-old Barton rye-recipe bourbon, and 20-year-old MGP 36% rye bourbon.
Tasting Notes:
Nose: The proof is evident on the nose with cherry cola, tobacco leaf, and rich oak tones bursting out of the glass. After a few waves, there are additional notes of organic honey and trail mix, with dried cranberries, mixed nuts, and dark chocolate chunks coming through.
Palate: Brown sugar greets the initial sip as slightly savory tones with nutmeg and barrel char, plus some mocha and dark chocolate. The whiskey has a well-rounded texture, but despite that, it’s worth noting that the proof is a tad distracting on the first pass. Subsequent sips see the alcohol burn dialed down, and once acclimated; those flavors really present themselves well on the palate.
Finish: The finish has a bright cherry, allspice, vanilla flavor that pairs well with a surprising pop of fernet. It lasts for a long time, and even though it’s a bit hot, it’s really quite a pleasant send-off.
Bottom Line:
Jos. A. Magnus Cigar Blend is one of the expressions that helped reinvigorate America’s interest in unique cask-finished whiskeys. It presents the alluring challenge of pairing this bourbon with a fine cigar like you would a well-aged brandy. Even if cigars aren’t your thing, however, the depth of flavor in this trailblazing bourbon will leave you (and your loved ones) in awe.
7. Old Fitzgerald Bottled In Bond Decanter Series
ABV: 50%
Average Price: $440
The Whiskey:
This 10-year wheated bourbon, the thirteenth national release of the Old Fitzgerald Bottled in Bond Decanter Series, was released early in the spring of 2024 to great fanfare. This expression marks the second time Heaven Hill has released a 10-year version of Old Fitzgerald Bottled in Bond.
Tasting Notes:
Nose: Milk chocolate and caramel find the nose first, gently encouraging a deeper investigation. On the second pass, subtle hints of lavender candy, clove, and nougat slowly unfurl.
Palate: The supple texture of this whiskey makes the first impression as it gently caresses your palate before buttery pie crust, toasted almonds, and gooey caramel slowly seep in. The overall flavor profile is mellow but well-defined, as each note has space to make a distinct impression before clearing the way for the next.
Finish: The finish falls off a bit quickly, but here that’s a welcome discovery as Old Fitzgerald 10-Year comes across as almost refreshing, something akin to an amuse-bouche. The sweetness is held perfectly in check with a slight expression of orange rind and nutmeg before a sweet oak note strikes the final chord, allowing this whiskey to leave your palate.
Bottom Line:
This 10-year wheated bourbon delivers the mellow sipping experience one expects, with a considerable depth of flavor to boot. Plus, not only is it delicious, but the show-stopping bottle this whiskey is housed in is a conversation piece all by itself. This is how you win the holidays.
6. Michter’s 10-Year Bourbon
ABV: 47.2%
Average Price: $350
The Whiskey:
Michter’s 10-Year Single Barrel Bourbon is one of the more highly anticipated annual releases, and that’s because of its reliably high-quality flavor profile and alluring age statement. Sure, there are other 10-year single-barrel bourbons out there, but this one consistently takes the cake thanks, in part, to Michter’s proprietary filtration process and the fact that they regularly include much older bourbon in these blends.
Tasting Notes:
Nose: Deep, delicious leather notes fuse with fresh black cherries on the nose of this rich bourbon on the nose. This is a classic, well-aged bourbon profile, and one that I could sit with and nose all night long. There’s also sage, vanilla extract, dried cranberries, and dark chocolate hiding underneath the surface.
Palate: On the palate, there’s a surprising pop of cedar and cinnamon at first before the black cherries and leather seize the reigns. From there, it transitions into dense oak and dark chocolate toward the midpalate, with vanilla ice cream fanning out from the center of the tongue and climbing the roof of the mouth. The mouthfeel here is medium-bodied, which is surprising given the proof but welcome considering the depth of the flavors here.
Finish: The finish has a medium length, with caramel, almonds, milk chocolate, and black cherries standing out most prominently.
Bottom Line:
With its low proof, Michter’s 10-Year Single Barrel Bourbon perfectly encapsulates the dog in the fight/fight in the dog paradox. This whiskey doesn’t need a heavy dose of ethanol to tightly layer a ton of flavor and stand toe-to-toe with the best bourbon on the planet. It’s not so rare that you can’t find a bottle of this stuff (with a little effort) but it’s special enough that your loved ones will appreciate seeing it appear at the festivities.
5. Bardstown Bourbon Company Origin Series High Wheat
ABV: 53%
Average Price: $50
The Whiskey:
Bardstown Bourbon Company’s Origin Series, founded in 2023, began with three initial entrants, but this new 6-year-old High Wheat Bourbon marks the lineup’s first official expansion. By combining a low barrel entry proof with a high percentage of wheat (39%) in the grain recipe, the brand sought to extract the maximum amount of wood sugars.
Tasting Notes:
Nose: The aroma of this Origin Series High Wheat Bourbon begins with a ton of crème brûlée and strawberries before a touch of oak, wheat funk, and caramel comes through. There are also a few dashes of clove and lemon zest to round things out.
Palate: Once on the palate, the strawberries and custard notes play a major factor as the remarkably creamy texture of the liquid coats your palate and finds every corner of the mouth. Mellow oak tones, vanilla frosting, and flaky pastry flavors also enhance the bourbon.
Finish: The finish here is surprisingly lengthy, with the strawberry note going from ripe berries to the dried variety as a touch of nutmeg creeps in and the gentle oak vibes fuse with honey.
Bottom Line:
Bardstown Bourbon Company already has a wheated bourbon in their Origin Series, and it’s a rock-solid option that has its fair share of admirers among those who have tasted the well-received lineup. That said, this High Wheat Bourbon is absolutely stunning, and not only does it one-up its wheated bourbon predecessor, but it also blows the rest of the stellar Origin Series out of the water. Forget about flashier bourbons that people go crazy over; this stuff is so damn good it proves that quality beats hype every time.
4. Maker’s Mark Cellar Aged Bourbon 2024
ABV: 59.65%
Average Price: $350
The Whiskey:
Maker’s Mark’s sole age-stated product, Cellar Aged, is now in its second year of production. This year’s release features 15% 12-year-old bourbon and 85% 14-year-old bourbon, making it their oldest release to date. For the making of this product, Maker’s Mark takes their standard bourbon distillate, matures it for the typical eight years in their regular rickhouses, and then moves those barrels into their cellar where the temperature is a year-round constant cool of about 50 degrees, which decelerates the aging process.
Tasting Notes:
Nose: Dark chocolate truffle dusting, orange blossom, and floral aromas kick off this aromatically impressive bourbon. Further notes of brown sugar, lavender honey, faint umami, wet soil, and coconut soon follow.
Palate: Citrus and red berries with vanilla and black pepper hit the palate at first, with heavy dark chocolate notes following thereafter. The texture is very creamy up front, with a tasty pop of cinnamon on the back end. Luscious caramel and toasted coconut notes develop at midpalate.
Finish: The finish is silky and lengthy, with dried strawberries, black pepper, gentle oak, and vanilla making the final impression.
Bottom Line:
The question you may have is whether or not this year’s Cellar Aged is better than 2023’s edition. The answer: it depends. While last year’s version is full of caramel tones that are very true to Maker’s Mark’s standard product, this year has much more chocolate and an atypical coconut note that will bring newcomers into the fold. Trust us, you want your loved ones to try the most unique Maker’s Mark bourbon ever.
3. Booker’s The Reserves
ABV: 62.95%
Average Price: $130
The Whiskey:
Booker’s The Reserves is a new, annual limited-release series from Jim Beam by Freddie Noe to commemorate his grandfather and Beam’s 6th Generation Master Distiller, Booker Noe. This elevated take on classic Booker’s bourbon features a more limited blend of 8 to 14-year-old barrels drawn from the same center cut of the warehouse that Booker himself always favored, paying homage to the brand’s beginnings by foregoing the more recent black wax adorning the bottle’s neck for the original brown wax Booker used.
Tasting Notes:
Nose: The nose on this whiskey really socks it to you at first with a surprising initial richness. It leaps out of the glass with enchanting floral notes, French vanilla, stewed plums, and ripe grapes. After a few waves of the hand, it turns a tad more savory with clove and dates.
Palate: Dense oak tones crash against the sumptuous flavors of dark chocolate, French vanilla, and dates when you first sip this bourbon. Some black cherries appear at midpalate, along with polished leather and a slightly dusty quality that adds depth. As for the mouthfeel, it’s full-bodied and anxiously coats your palate for the duration of each sip, remaining slow to recede through the finish.
Finish: The finish on this bourbon is medium to long, and that affords it plenty of runway space to allow the French vanilla and date flavors to stick around while a slight uptick in black pepper can be found before it fully dissipates.
Bottom Line:
Booker’s The Reserves is just one of a plethora of new releases from Jim Beam this year, and we’re confident that it’s the best of the bunch. With plenty of heat to please the proof hounds and a full-bodied mouthfeel to satiate those looking for the incredible depth of flavor cask strength bourbon is known for, this release checks all the boxes and succeeds in elevating standard Booker’s while remaining true to its creator’s vision.
2. Premier Drams Bourbon “Bourb Your Enthusiasm”
ABV: 56.8%
Average Price: $220
The Whiskey:
Premier Drams is a new brand that was launched early this summer by the same man behind Washington D.C.’s legendary whiskey bar, Jack Rose, Bill Thomas. 8 years ago, Thomas began procuring contract-distilled whiskey from an elusive producer in Bardstown, Kentucky, and aging it at the site of the historic Old Taylor Distillery, which today is the home of Castle & Key. Due to Castle & Key’s uniquely cool maturation facilities, many of the barrels that went into these Premier Drams single barrels saw a significant drop in ABV, with the majority hovering right around the 100-proof mark at cask strength.
Tasting Notes:
Nose: Strawberry saltwater taffy escapes the grasp of the glass to greet the nose at first before evolving into a cherry Luden’s note and partnering up with truffle honey, white pepper, and peanut brittle for a mellow and intriguing medley.
Palate: On the palate, it’s a delight to discover that the Luden’s cherry note has evolved into a full-blown Rainier cherry, carrying white pepper, allspice, nutmeg, and honey in tow. The flavors here are markedly rich, defying its moderate proof and delivering a depth and richness that will have you sucking your molars, frantically trying to prevent even a single drop from slipping through the cracks.
Finish: Vanilla pods, salted butter, fatty Brazil nuts, and white pepper prevail on the finish with a dollop of honey and Rainier cherries, adding a sweet closing kiss as it succinctly slides off your palate.
Bottom Line:
Premier Drams is quietly revolutionizing the modern bourbon landscape by delivering cask-strength bourbon at such a moderate proof point. In the fashion of any groundbreaking innovator, I’m not entirely sure the public is ready for it yet, but that’s what makes springing an ahead-of-trend bourbon like this on your loved ones so fun. They’ll appreciate the full flavor, the modest ABV, and the fact that you’re the curve.
1. Rare Breed Bourbon
ABV: 58.4%
Average Price: $60
The Whiskey:
Wild Turkey Rare Breed was initially introduced as Wild Turkey’s (really Jimmy Russell’s) response to the launch of Jim Beam’s Booker’s. Launched at a time when high-proof bourbon was less en vogue, it reflects Jimmy’s prescience in predicting the market’s future.
Tasting Notes:
Nose: Honeysuckle, bright red cherries, and cinnamon rolls delight the senses once Rare Breed tumbles into your glass. Given some time to sit, you’ll find well-aged oak, clove, nutmeg, vanilla extract, and toasted almonds all elevate the aroma profile of this bourbon.
Palate: The flavors in this bourbon are rich and well-developed, with each of the nosing notes coming through on the palate. Those flavors are bolstered by a bit of cooked apple and pie shell for a robust yet clearly defined cavalcade of notes with a spry texture that deceptively coats your palate after several sips.
Finish: Lengthy and lingering, the finish on Rare Breed is balanced and delicious as it deftly combines sweetness and spice — leaving you wondering which one will last the longest. The answer is typically the spice.
Bottom Line:
Rare Breed is frequently cited as a limited edition whiskey hiding in plain sight, and that reputation is well earned. With a flavor profile that brings an abundance of red berries, vanilla, and baking spice, Wild Turkey Rare Breed has an enchanting combination of mature flavor, delicate balance, and stern force that makes it a world beater. If you’re able to introduce your loved ones to this easy-to-find, proofy pour, they won’t stop thanking you for it.