For the first time ever in the festival’s history, Coachella is selling lifetime guest passes to the event, and it’s happening via an NFT called the Coachella Keys Collection. Ten tokens will be auctioned off that includes passes to the fest every April and VIP experiences in 2022 — which features headliners Billie Eilish, Kanye West, and Harry Styles — like front row views at the Coachella Stage, on-stage access at the Sahara Tent, and a celebrity chef dinner in the Rose Garden.
“We’ve all seen how NFTs enable true ownership of art and media on the internet,” Sam Schoonover, Innovation Lead for Coachella, said in a statement. “We wanted to take it one step further and use NFTs to enable ownership of experiences in the real world, too.”
In addition to the Coachella Keys Auction, which starts this Friday, Coachella is also offering two NFT collections that feature digital collectibles and physical posters and photo books, all through the FTX crypto exchange. There are 10,000 each of the Sights & Sounds Collection ($60), which features 10 digital festival images and a physical print of one of the ten. There are also 10,000 NFTs in the Desert Reflection Collection ($180), which includes 1 of 10 digital renditions of a Coachella poster by Emek and a copy of the photo book, Coachella | The Photographs 1999-2019.
FTX US’s President Brett Harrison added, “Not only are we excited to partner with a progressive forward-thinking music festival in Coachella, but also working together to make the world a better place.”
Lofty goals aside, it’ll be interesting to see how much the 10 Coachella keys NFT’s fetch at an auction. The sales go live online on Friday, February 4 at 10 a.m. PT through Friday, February 11 at 5 p.m. PT at nft.coachella.com.