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The Absolute Best Tequilas Under $100, Ranked

Tequila price tiers aren’t that difficult to navigate. Bottles that hit between the $30 and $50 range will generally get you in the sweet spot. It’s enough money to spend on a bottle to get some real quality without totally breaking the bank. Having said that, it’s those bottles under sit just under $100 that truly take the experience somewhere special. These unique expressions provide the brightness, the bite, and the complex vegetal tones of agave without the sort of additives that wring out all the character in service of “drinkability.”

To help you navigate the world of truly great tequila — the type that you sip or mix in a premium cocktail after a long day or break out to impress your friends — we’re shouting out the absolute best bottles of tequila you can find for under $100. Expect blanco, reposado, and añejo tequilas. If it’s under $100 and great (keyword: “great”) we’re going to talk about it.

Let’s be clear about this list — it’s a celebration of the best. Since every one of these bottles is a winner, it was tough to rank them, so take comfort in knowing that no matter where you land on this list, you’re going to leave the store with something worth bragging about. Still, we did rank them because… it’s more fun that way! Let’s drink.

10. Volcan de Mi Tierra Reposado

Best TEquila UNder 100
Drizly

ABV: 40%

Average Price: $59.99

The Tequila:

Until very recently my only experience with Volcan de Mi Tierra was the brand’s exclusive bottle-service-only XA blend, which we gave a full review here. I loved that bottle and I love the philosophy of the brand, but I’ve only been lucky enough to drink the reposado on a few occasions and it has lingered in my mind as much or even more than the XA.

From NOM 1523, Agrotequilera de Jalisco, Volcan harvests its agave from the volcanic soil of the Tequila Valley and utilizes stone and brick oven cooking, tahona extraction, wood fermentation tanks with champagne yeast, and various rests in French oak barrels, American white oak barrels, and cognac casks for 135 days.

Tasting Notes:

Nose: Honey and agave on the nose with a hint of tropical fruit.

Palate: Stone fruit and citrus with strong oak notes and vanilla. Very flavorful!

Finish: I’m getting some peach and dark berries on the finish, vanilla, caramel, and smooth oak.

The Bottom Line:

Volcan de Mi Tierra offers a fantastic bouquet of shifting flavors with a beautiful finish that pulls you in for sip after sip.

09. Tepozan Blanco

Best TEquila UNder 100
Total Wine

ABV: 40%

Average Price: $44.99

The Tequila:

At just under $50, Tepozan Blanco probably belongs in our “Best Tequila Under $50” list, but when I wrote that article I hadn’t yet tried this brand and now that I have, it’s almost criminal that a bottle of tequila this good goes for under $50.

Hailing from NOM 1584, Tequila El Tepozan, this blanco is made from estate-grown mature blue agave that was hand cut and harvested and fermented with natural yeast and volcanic filtered well water with absolutely no additives. Its purity at its finest, made in small batches from ingredients straight from the land, the way tequila should be!

Tasting Notes:

Nose: Roasted agave and a pleasing earthy dustiness. It’s noticeably natural.

Palate: A big kick from this tequila, it hits the palate with a prominent spicy splash with cooked agave on the forefront with some earthy black pepper notes and some minerality.

Finish: Bright and vegetal. There is an astringent vibe to the finish here, not unlike bourbon, but with a much brighter and less sweetened profile.

The Bottom Line:

A pure-tasting blanco tequila that punches well above its price point.

08. El Tequileño Gran Reserva Reposado

Best TEquila UNder 100
Total Wine

ABV: 40%

Average Price: $53.99

The Tequila:

El Tequileño’s Gran Reserva Reposado is a multi-silver-award winning tequila, pulling in accolades from the International Spirits Challenge, Spirit Selection, and TAG Global Spirits as well as a gold medal at the Spirits Business Awards Tequila and Mezcal masters last year — the hype is warranted.

The only brand currently in production at NOM 1108, Jorge Salles Cuervo y Sucesores, El Tequileño’s Gran Reserva Repo is aged for 8 months in American oak barrels and blended with a touch of Añejo for an additive-free aged tequila that brings forth mellow flavors and a natural sweetness that makes it incredibly easy to sip over rocks.

Tasting Notes:

Nose: Incredibly fruity, tropical notes on the nose that brings to mind banana and mango with some sweet caramel hovering over it.

Palate: Vanilla and oak with a silky smooth buttery mouthfeel, it leaves your palate feeling wet. Truly savory.

Finish: A quick finish that dissipates quickly. The faintest hint of cinnamon dominates the after taste but it fades fast. If you like to savor the flavor, this one doesn’t stick around long enough, but nothing is stopping you from reaching for another sip. Maybe that’s its magic!

The Bottom Line:

Incredibly pleasing on the nose with a buttery lip-smacking mouthfeel and vanilla-forward flavor worth savoring.

7. Tequila G4 108 Blanco

Best TEquila UNder 100
Sip

ABV: 54%

Average Price: $58.94

The Tequila:

Hailing from NOM 1579, Destileria El Pandillo, and produced by four-generation (hence the name) master distiller Felipe Camarena, this 108-proof tequila — not to be confused with G4’s flagship blanco — is one of the brightest bottles I’ve ever tasted.

The agave here is cooked in stone brick ovens for 22 hours, crushed in a metal tahona, and relies on a split of natural spring and rainwater to finish before being twice distilled in copper pots.

Tasting Notes:

Nose: Prominent agave and minerality. There is a spikiness that presents itself on aroma alone, you know what you’re getting into before it hits the palate. A good whiff made my eyes water.

Palate: Like a slap in the face, this is strong tequila. It hits you with a strong agave punch with bright notes of citrus bouncing off the palate. If you love agave, you’re not going to find a tequila that tastes more like it than this.

Finish: A bit nutty with a dry almost harsh finish in the best way possible. It burns in the chest and raises your body temperature.

The Bottom Line:

This tequila is no joke, it’s bright, highly agave focused, and hits the senses like a slap in the face. It also spits in the faces of additive-heavy tequilas. This is purity at its most dangerous and deeply enjoyable.

6. Don Fulano Añejo

Best TEquila UNder 100
Sip Tequila

ABV: 40%

Average Price: $89.99

The Tequila:

Don Fulano’s Añejo is straight-up incredible. Made from a mix of tequilas aged in French limousine and Nevers ex wine oak casks for 30 months, this añejo is produced by famed Master Distillers Enrique Fonseca and Sergio Mendoza, referred to simply as ‘E. Fonseca’ and ’S. Mendoza’ on the Dun Fulano website, which speaks to the power and renown.

Don Fulano is produced at NOM 1146, Tequileña, and utilizes screw press extraction and natural spring volcanic rock water, Maduro and Pinto agave sourced from the Atontonilco highlands, and open tank fermentation.

Tasting Notes:

Nose: Spicy cinnamon and baked fruit. A hint of orange zest hovers above the sweeter characteristics.

Palate: Dry but sweet, prominent vanilla and rich chocolate flavor mingle with floral honey and woody notes.

Finish: Sweet and pleasing but with a sort of leathery ruggedness that gives you that characteristic bite tequila is loved for. Hints of mint linger nicely on the aftertaste.

The Bottom Line:

Perfect for slow sipping and savoring but not so mellowed out that it lacks bite.

5. Cierto Tequila Private Collection Blanco

Best TEquila UNder 100
Total WIne

ABV: 40%

Average Price: $89.99

The Tequila:

Cierto is a hot brand in the tequila space right now and I’ve recently acquired the company’s full portfolio of private collection expressions, and I have to say — overall it’s pretty astounding. It’s also incredibly pricey so only the Blanco hits that under $100 threshold!

Hailing from NOM 1147, Tequileña, is made from single estate Blue Weber agave and utilizes screw and roller mill extraction, natural spring water, and copper pot distillation. With the legendary team of Master Distillers Enrique Fonseca and Sergio Mendoza behind it, Cierto on paper sounds a whole lot like Don Fulano, coming from the same distillery and the same masterful craftsmanship. It’s been a minute since I’ve had Don Fulano’s blanco, but I’d be very interested to taste them side by side.

Of the lot, Cierto’s Blanco is my least favorite, which is really saying something for how high up in this list it sits, especially when compared to the more complex and characterful reposados that follow. The brand deserves a full review, and it’ll come soon!

Tasting Notes:

Nose: Herbaceous, floral, and citrusy, Cierto’s blanco is incredibly pleasing on the nose and inviting.

Palate: Vegetal, with prominent agave and citrus notes and a hint of dusty black pepper on the backend. One of the brightest blancos I’ve tasted in recent memory.

Finish: Smooth with a gentle kick of smoke at the finish.

The Bottom Line:

Cierto lives up to its hype, simply one of the finest blanco tequilas you will ever taste. It’s pure and direct with a focused bouquet of flavors that always gives you something new to latch onto.

4. El Tesoro Tequila Añejo

Best TEquila UNder 100
Total Wine

ABV: 40%

Average Price: $71.99

The Tequila:

El Tesoro is the stuff of legends, but take this review with this caveat — I love El Tesoro’s extra añejo, but when I taste the regular añejo, I long for the complexity of the extra-aged variety. Unfortunately for the brand, that extra añejo is going to cost you well over $100, so we’re going to have to go with the less-aged version for this list. Maybe I’m underrating it, but that extra añejo is one of my all-time favorites, so call me biased!

El Tesoro’s Añejo comes from NOM 1139, La Alteña, and is aged for two to three years in ex-bourbon American White Oak barrels, which give it a very pleasing and complex woody characteristic. .

Tasting Notes:

Nose: A bouquet of vanilla, oak, and roasted agave. Very pleasing to the nose.

Palate: Very floral and herbaceous with a sweet and natural agave flavor with black pepper and shifting oak notes that taste different with each sip.

Finish: More agave with a sumptuous mouth-watering finish.

The Bottom Line:

Smooth, woody, and pleasant. The flavors constantly shift providing a journey of flavors that starts floral and ends earthy and roasted.

3. Tequila Ocho Reposado

Best TEquila UNder 100
Total Wine

ABV: 40%

Average Price: $54.49

The Tequila:

A single estate tequila from NOM 1474, Cía Tequila Los Alambiques, Tequila Ocho’s reposado is made from agave harvested from Los Alto de Jalisco at peak maturity between seven to 10 years, slow cooked in brick ovens for 48 hours, cooled for an additional 24 before the piñas are crushed in a roller mill and fermented for 100 hours in open air wood fermentation tanks.

The tequila is then aged in bourbon barrels for over eight weeks, resulting in a mellow tequila that is full of shifting flavors. One of the most interesting reposados in this price range.

Tasting Notes:

Nose: Roasted agave and prominent vanilla notes with a hint of oak. The nose doesn’t really express just how fruit-filled and colorful this tequila tastes.

Palate: The fruitiness is surprising, prominent notes of citrus, mango, melon, and pineapple dominate, with a spicy cinnamon and roasted agave body. The oak is well-balanced and doesn’t overpower.

Finish: Creamy, sumptuous, smooth, and round, with a mouthwatering savory almost buttery finish.

The Bottom Line:

Surprisingly fruity, supple, and smooth. Also — a crazy bargain buy at this price.

2. Mijenta Reposado Tequila

Best TEquila UNder 100
Mijenta

ABV: 40%

Average Price: $73.43

The Tequila:

In all honestly, I went back and forth between Tequila Ocho and Mijenta for the number two spot on this list, but ultimately, I’m going to have to give the silver medal spot to Mijenta for its shockingly easy drinkability.

Hailing from NOM 1412, Destiladora de Los Altos, Mijenta’s Reposado is a small batch spirit that is aged for six months in American white oak, French oak, and French acacia casks via specifications from tequila Maestra Ana Maria Romero.

The result is supremely smooth and flavorful, while still presenting as grassy, bright, and natural. Be warned that if you love oak notes, Mijenta’s reposado doesn’t present them very strongly. Not necessarily a deal breaker, but worth mentioning.

Tasting Notes:

Nose: Inviting vanilla and honey tickle the nose and seduce the senses before your first sip.

Palate: A journey of roasted agave, floral honey, and a fruity medley of banana, citrus, and melon with notes of green grass and bell pepper.

Finish: Smooth and long with a kiss of spice on the back end.

The Bottom Line:

Pleasing to so many senses with its golden hay appearance and sleek glass bottle, it looks delicious, smells delicious, and tastes delicious with a pleasingly oily mouthfeel and a bouquet of bright flavors.

1. Fortaleza Tequila Reposado

Best TEquila UNder 100
Total Wine

ABV: 40%

Average Price: $56.99

The Tequila:

This isn’t the first time we’ve sung the praises of Fortaleza. When it comes to reposado tequilas under $100, this is sort of the gold standard. It took number one in our double blind taste test of reposados and routinely lands on many tequila experts’ favorites lists, for good reason, it’s great!

Produced at NOM 1493, Jalisco’s Tequila Los Abuelos, this additive-free tequila is made using deep well natural spring water and weber agave from the tequila valley that is stone crushed by a volcanic stone tahona, fermented for four days in open air wood fermentation tanks, twice distilled in copper pots, and rested in re-charred white oak barrels for seven months.

Tasting Notes:

Nose: Roasted agave, vanilla, caramel, and oak.

Palate: Herbaceous with a bright and zesty citrus tone, sweet vanilla that warms the palate and waters the mouth. I’m getting a bit of all-spice in there on the aftertaste.

Finish: Smooth, round, balanced, and oak centric with a long and warm finish that is worth savoring.

The Bottom Line:

Not only the best reposado but one of the best bottles of tequila you’re going to buy for under $100. Ever. Tequila at its finest.

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A Twice Member Wore A QAnon Shirt During A TV Performance And Fans Are Calling For Their Stylist To Be Fired

Twice made an appearance on the South Korean music TV series Show! Music Core over the weekend, to perform “Set Me Free.” That’s not what made headlines from the episode, though: On stage, Chaeyoung wore what from far away looked like a patriotic American cropped shirt, but it actually featured the QAnon logo and the last three words of their slogan, “Where we go one, we go all.” It can be seen in both photos from the show and during the performance itself.

QAnon, of course, is a controversial far-right political movement that supports Donald Trump and promotes a conspiracy theory about a group of powerful people who operate a global child sex abuse ring and conspire against Trump.

Fans aren’t blaming Chaeyoung for this, though. Rather, they’re upset at her stylist, who presumably chose the outfit without understanding the meaning behind the shirt. Fans took to Twitter to share their thoughts on the situation and one user wrote, “If you’re going to ramp up promotions in the US, get the US label to CHECK HOW YOU’RE STYLING IDOLS. Not styling anyone in neo nazi conspiracy cult merch would be a great start.”

The situation is an example of artists (and/or stylists) not realizing that their styling can have cultural and political implications. Uproxx’s Aaron Williams addressed the relationship between K-pop and cultural appropriation earlier this year, and in that piece, Uproxx’s resident K-pop expert Lai Frances explained, “​Artists and idols have found themselves embroiled in appropriation whether they know it or not. Sometimes it’s the stylists’ fault, sometimes it’s the lack of education or exposure to other cultures — rather than just stereotypes — and sometimes it’s plain ignorance.”

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Kelly Clarkson’s Covers ‘Free’ By Florence And The Machine Is Just As Epic As You’d Expect Of ‘Kellyoke’

If it hasn’t been declared yet, Kelly Clarkson is becoming the queen of musical covers. Her performance segment, Kellyoke, on her self-titled talk show, is constantly setting social media ablaze. In the past, the vocalist has delivered powerful covers of songs like “You Are A Tourist,” “In The Meantime,” “Stayaway,” and “Better Man.” But it is Clarkson’s latest cover of Florence and The Machine’s newer song, “Free,” that is receiving glowing praise.

The song was released last year. Appearing on the band’s fifth studio album Dance Fever, the track contains all the sonic elements music fans have come to love about the group, including their introspective lyrics such as the stanza, “I’m always running from something / I push it back, but it keeps on coming / And being clever never got me very far / Because it’s all in my head.”

Although Clarkson was sure to keep the essence of the track in tack for her cover, as always, she added a unique flair only she could. There’s no wonder why the former music competition show participant and returning NBC’s The Voice judge mentorship. Clarkson’s voice glides across the scales reaching the highest of high notes as she nearly tickles out a whistle note and the deep valleys of her soul.

Watch Clarkson’s full cover performance above.

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All The Best Fan Outfits From Taylor Swift’s ‘The Eras Tour’ (So Far)

Taylor Swift’s The Eras Tour has already made history twice. First off, the tour has already appropriately earned just over half a billion dollars, and the Swifties are dressing the part when it stops in their city.

Next, after selling out opening night in Glendale, Arizona (now known as Swift City, ERAzona), Swift broke the record for the most-attended female concert in U.S. history — a record previously held by pop superstar Madona. Lastly, although Swift wasn’t the first entertainer to crash Ticketmaster’s server due to overwhelming demand during its pre-sale, fans of the “Lavender Haze” singer’s outrage with the company eventually led to a Senate Judiciary hearing.

Now, as the tour kicks into the swing of things with opening night out of the way, all eyes are on the Swifties. Super fans of the singer are joining in on the show’s theme of Swift’s different phases throughout her career in music by dressing for the occasion. While the musician isn’t known as a “fashion girlie,” she has several memorable looks to serve as inspiration.

From her most recognizable crystalized looks to her cardigan sweater era, she has a look for everyone. Take a look at some of the Swifties’ best outfits for The Eras Tour below.

https://www.tiktok.com/search?q=taylor%20swift%20outfits&t=1679325007234

@wantlocker

The Eras Tour is coming up and we have all the outfit inspo you need! ✨ Everything linked in @hdetbaby Locker! #taylorswift #erastour #erastouroutfits #erastouroutfit #midnights #concertoutfits

♬ original sound – r & m <33

@fearlessfallon

Replying to @paigeruonala over 2000 rhinestones, 10 yards of rhinestone chain, and 60 hours to complete. #taylorswift #taylorswiftmidnights

♬ Anti-Hero – Taylor Swift

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Ari Lennox’s ‘Princess And The Frog’ Unofficial Audition Video Is Breathtakingly Fit For A Princess

Ari Lennox broke the hearts of her fans when she revealed at the end of last year that her Age Sex Location Tour would be her last. “I love my genuine fans so much and can’t wait to give you my all every night!!” she wrote on social media. “Europe, I love you, but unfortunately, there will not be a tour due to reasons out of my control. Happy holidays. See you soon, Vegas!”

But it looks like she has big plans this year. The singer shared a video on Twitter of her performing “Almost There” by Anika Noni Rose and wrote, “Hi @Disney,” she wrote. “I’m Ari Lennox, and I would love an opportunity to audition for Princess and The Frog in person.”

Her isolated vocals are undeniably strong and impressive, and her energy is infectious. How could they say no?

She was also just featured on the soundtrack for Creed III alongside artists like Big Sean, JID, Tierra Whack, Kehlani, Westside Boogie, Est Gee, J Cole, and more.

She also recently collaborated with Babyface for the song “Liquor.” About her talent, Babyface said on the podcast Lip Service, “I think that Ari’s voice is a voice that she can sing about many things that matter to a lot of people. Her voice is an important voice, and I think that it’s just the beginning for her.”

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Burna Boy And J Balvin’s ‘Rollercoaster’ Ride Of Success Takes Center Stage In A Cinematic New Video

Burna Boy is at the top of his game. With the breakthrough success of his sixth studio album, Love, Damini, and single “Last Last,” the African Giant is an international force to be reckoned with, headlining festivals (like Dreamville Fest and Afro Nation) left and right. Equally as dominant as the Afro-fusion star, Colombian singer J Balvin.

The pair joined musical forces on “Rollercoaster,” and it quickly became a fan-favorite across geographic borders. Now, after releasing a flurry of other videos for songs featured on the album, including ‘”Kilometre,” “Last Last,” “For You Hand” featuring Ed Sheeran, “Vanila,” “Whiskey,” and “Common Person,” Burna Boy has finally dropped an official video for the fluid track.

Directed by Loris Russier, the pair met at the Lafayette Theater and are sucked into the multiverse that is their undeniable success and fame as they reflect on just how far they’ve come as Burna sings, “I no want you to dey waste my time / I no wanna wait ’til it’s all over / This life is a gift from The Most High, Jah / That is why I’m thankful for all I have.”

Love, Damini is a personal body of work,” before adding, “It’s about the ups and downs, the growth, the L’s and W’s. I’m excited to share this journey and roll out with you all.”

Watch the full video for “Rollercoaster” above.

Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.

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The Killers Paid Tribute To U2 With A Passionate Cover Of ‘Where The Streets Have No Name’

The Killers released a lot of new music within the past few years with 2021’s Pressure Machine and 2020’s Imploding The Mirage. They’ve been bringing that fresh material to the stages on their tour, but they’re also been bringing other songs, too.

On Friday (March 17), the “Mr. Brightside” group played Uncasville’s Mohegan Sun Arena in Connecticut and wanted to make it special for St. Patrick’s Day. So the band included a cover of U2’s “Where The Streets Have No Name” in their set. “Do you know why we celebrate St Patrick’s Day?” Frontman Brandon Flowers said. “We bring with us an Irishman everywhere we go. He’s been doing lights for us for about 17 years, Steven Douglas.”

He continued, “But even long before we had met Steven – we all love U2 – and they had the little album called ‘The Joshua Tree.’ We thought, since that’s sort of the common denominator of this band, you know, we all can agree that U2… We’re all agreed upon U2, fellas? [They were important] when we first started.”

Before singing, he said they were “gonna to do a little tribute to them — Christianity coming to Ireland and U2 singing about unity — here tonight.”

Watch their performance of “Where The Streets Have No Name” above.

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Jesse Watters Is Handling The Possible Trump Indictment About As Well As One Would Expect: ‘They Better Not Put My President In Prison’

Is Donald Trump about to get indicted? The world may soon find out. Fox News will almost certainly go into full nuclear meltdown mode when/if it happens, but on Monday night, before the day Trump himself predicted it would all go down, the show’s stars did some pre-gaming, having some old fashioned freak-outs at the very idea that the disgraced former — and, somehow, maybe future — president could be held accountable for his actions.

“They better not put my president in prison,” a very worked-up Jesse Watters ranted on that day’s airing of The Five. “He represents 74 million Americans. And if he’s the nominee, you’re putting 74 million votes in prison. And that’s how I see it.”

Trump’s crime involves the $130,000 hush money payment sent to Stormy Daniels mere weeks before the 2016 presidential election, a crime for which his then-lawyer, Michael Cohen, did time. Watters dismissed it as a mere “bookkeeping charge,” then turned to a line that’s been popular among Trump defenders of late: that there are other crimes happening in New York City, so why doesn’t Manhattan D.A. Alvin Bragg tackle those instead? (Or cover only those and not this one.)

“He’s emptying the prison — what, to make room for Trump?” Watters railed. “No one else is getting charged with anything.” But he was only getting warmed up. “The guy wants to make a name for himself, obviously, because he wants to be…the first prosecutor to throw cuffs on Trump,” said Watters. “That’ll get you elected pretty much governor in the state of New York. That’s what he’s after.”

On the eve of Trump’s possible indictment (which might not even happen, at least not that day), New York City police started ramping up security measures, including putting up barriers at places like the courthouse where Trump may soon find himself being fingerprinted. But trying to protect the city’s denizens from supporters who’ve already proven themselves violent was misguided, Watters said, and could itself “trigger another January 6.”

Watters even advised MAGA types to not follow in the same footsteps as the likes of QAnon Shaman and the Coors guy, saying, “Don’t fall for it.”

Watters wasn’t the only one steamed about the looming maybe indictment. Tucker Carlson predictably went all doomsday on his show a few hours later, claiming that if the former president is punished for his actions, “voters will never again determine the outcome of a presidential election.” Okay, then!

In other words, Tuesday, March 21 should be something, whether anything happens to Trump or not.

(Via The Daily Beast)

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Author is causing debate over theory that we’ve ‘tricked’ ourselves into loving lobster

Novelist Jason K. Pargin has inspired an online food fight after his video about lobster received over 500,000 views on Tiktok and nearly 6 million on Twitter. Pargin believes that we’ve all been tricked into liking lobster and that people only like it because it’s considered high class.

Pargin is the author of the “John Dies at the End” and “Zoey Ashe” series and the former editor of Cracked.com.

“I don’t think anyone actually enjoys eating lobster. I think they’ve just been convinced that it’s a high-class food for a really specific reason,” Pargin says in his controversial video. He then describes how just a few centuries ago lobster was once used as prisoners’ food and ground into fertilizer.


But after the food developed a reputation for being hard to transport from the coastal areas inland and that it spoils quickly after being cooked, it began to be seen as a delicacy.

“So because it was difficult to mess with and because it had to be shipped live inside the country, away from the coast, it became known that lobster was difficult to obtain,” Pargin says in his video. “And because it’s difficult to obtain, it had to be expensive, and because it was expensive, we decided it was good.”

“You were eating lobster not because you enjoyed it but because you wanted it to be known to all who were watching you that you could afford lobster,” Pargin continues.

His final point was a real blow to those who only eat lobster if it’s drowned in butter. “You know what also tastes good when you dump it into a bucket of butter? Anything,” Pargin says.

The viral video sparked a hot debate on Twitter, where it appears that most people disagreed with Pargin—especially those who live in the northeast and enjoy lobster no matter how it’s prepared. Many had a problem with Pargin framing the argument from the limited American perspective.

Lobster is eaten worldwide and has been enjoyed by countless cultures since the prehistoric era. People enjoy lobster in places where it’s affordable and where it’s considered a delicacy. So that kills his argument that we’ve been duped into enjoying lobster simply because it’s expensive.

But Pargin is entirely correct when he claims that we value things more when they are scarce. In psychology, the concept is known as the scarcity effect.

“Scarcity is a pervasive condition of human existence,” Shahram Heshmat, Ph.D., writes in Psychology Today. “Everyday circumstances of limited resources (money and time) can make individuals experience a sense of scarcity. Scarcity functions like an obstacle to goal pursuit, which intensify the value of goal.”

Here’s what people are saying about Pargin’s videos on Twitter.

Sorry, Jason, history goes way past the 1800s.

Some swear they do not need to drown a lobster in butter to enjoy its flavor.

Many disagreed and shared why they love the cockroach of the seas.

Is lobster really just a butter-delivery system?

Some agree with Pargin that people only like lobster because it’s expensive.

Pargin’s argument makes sense. We value things harder to get, and anything dunked in butter tastes fantastic. But that doesn’t cover the fact that people enjoy lobster around the globe, regardless of its perceived scarcity. In the end, the real winners of this debate are those who don’t like lobster. Right now, a pound of Maine lobster goes for up to $80 a pound. That’s an expensive night out at the local fish joint.

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This 1940s guide on ‘how to be pretty’ for teen girls has some surprisingly modern suggestions

Often, when we think of the 1940s and the messaging that was sent to women and girls back then, we tend to imagine lessons about how to get and keep a husband. But it turns out that all messaging wasn’t the same and some girls were receiving a much more progressive message about their appearance.

In a resurfaced video from the 1940s, Mary Stuyvesant, a Ponds beauty consultant, spoke to a group of high school girls about “how to be pretty.” Surprisingly, the advice is rather timeless and not at all focused on becoming the best wife and mother you can be, but on learning to care for yourself. Stuyvesant refers to your physical appearance as icing on a cake and that good icing tastes nice but the cake is the most important part.

She goes on to explain to the girls that who they are as people is the cake and that’s the part that needs the most attention.


It turns out teen girls in the 40s were similar to teen girls today, but instead of snapping their friends or scrolling TikTok, they were writing letters and listening to the radio.

“Sleep comes next to cleanliness as a beauty base, and I mean sleep. Not just go to bed if that means sitting up writing letters or listening to music,” Stuyvesant lectures. She continues, “I’ve seen lots of sparkling eyes and good complexions sacrificed to swing records at bedtime.”

At the end of the video a girl questions the advice, not fully understanding how not focusing on their physical appearance will make them prettier.

“Sometimes I could shake you girls when you worry so much about being pretty or not being pretty, as though prettiness were a woman’s only attraction,” Stuyvesant replied.

Minus the shaking part, the sentiment behind Stuyvesant’s words are still true today. Focusing on properly taking care of yourself and making healthy choices is likely one of the best recipes for confidence in other areas of your life.

Watch the full lesson below: