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Within hours of J. Cole releasing his new song, “Snow On Tha Bluff,” many fans were convinced that the song referred to Chicago rapper Noname.

In the lyrics, Cole refers to “a young lady out there, she way smarter than me” who tweets often about sociopolitical issues such as capitalism and police brutality but whose tone “bothers” him. Noname’s timeline certainly would seem to fit the bill; since 2019 many of her tweets revolve around activism and subjects like defunding the police and she certainly hasn’t been shy in sharing her disdain for opposition to her ideas.

However, in Cole’s view that approach undermines her stated goals. “How you gon’ lead, when you attackin’ the very same n****s that really do need the shit that you sayin’?” he wonders. He also doubts the efficacy of online activism, pointing out how it may not help to spread the message. “Fuck is the point of you preaching your message to those that already believe what you believe?” he raps. “I’m on some ‘F*ck a retweet,’ most people is sheep / You got all the answers but how you gon’ reach?”

Unfortunately for J. Cole, not everyone agrees with his position. As one observer pointed out, “Noname started a whole ass book club around dismantling white supremacy and capitalism and J. Cole wants this woman to spell it out for him like he can’t read.”

noname started a whole ass book club around dismantling white supremacy and capitalism……….and j cole wants this woman to spell it out for him…………like he can’t read……..

— negro carrie bradshaw (@abitchisback1) June 17, 2020

Others noted that his words for similarly controversial rappers were more accepting, despite their offenses being inarguably worse. “You told your audience to pray for 6ix9ine and caped for XXXtentacion but want to critique Noname?” wrote one incredulous listener.

If J.Cole is sending shots at Noname, fuck him.
First of all, say her name.
Second of all, you told your audience to pray for 6ix9ine and caped for XXXtentacion but want to critique Noname? Noname?! Her tone is bothering you?!

— Charles Preston (@_CharlesPreston) June 17, 2020

While J. Cole has his defenders, the general sentiment that seems to be brewing is that Cole “coulda sent that in a DM and spared everyone” or even “kept that one in the notes app and talked it out with a therapist.”

Everybody tryna defend NoName and villanize j Cole where was y’all when she was basically saying an app that hasn’t been around longer than these issues have been shows how much you care ab your people shits crazy to me idk if she a woman he had every right to make a song ab it pic.twitter.com/aehZY2fexI

— MBD Bari (@MBDBari1) June 17, 2020

J cole coulda sent that in a DM and spared everyone

— Trill Withers (@TylerIAm) June 17, 2020

jermaine should have kept that one in the notes app and talked it out with a therapist

— Hanif Abdurraqib (@NifMuhammad) June 17, 2020

While the older rapper clearly intended to offer some friendly advice to his younger peer the way he had on “1985,” he got a similar result: Some fans just weren’t having it. Hopefully, as with that situation, this one can lead to meaningful and productive dialogue between the two rappers, producing more favorable results and a semblance of unity.

See more responses to “Snow On Tha Bluff” below.

J Cole was like “educate me don’t talk down on me” to a woman who started a book club

— awkward connoisseur (@RaychJackson) June 17, 2020

j cole swear he malcolm x nigga u not even in malcolm in the middle

— roald (@AYANLAVANZANT) June 17, 2020

The funniest part about this all is that Noname was publicly and directly dragged and chose to educate herself.

J Cole felt like he was indirectly called out and makes a passive aggressive song about how BW need to teach him and be more patient.

Weakest links.

— baby artist (@fairyflossfro) June 17, 2020

not j. cole crying about noname not being a mindreader and not going out of her way to preemptively educate random niggas who dont even care enough to reach out or look at the books she literally recommends on her twitter. what are Black women to y’all exactly https://t.co/ERYHSMMjkx

— disney was a mistake except for Lilo & Stitch (@aiukliAfrika) June 17, 2020

J. Cole did not read the room at all.

— philip lewis (@Phil_Lewis_) June 17, 2020

J.Cole really lurked a Black woman’s timeline and wrote a verse about her tone. We’re in a pandemic and fighting for Black women. A goofy.

— Charles Preston (@_CharlesPreston) June 17, 2020

Nah dead ass I’m listening to this new J. Cole and I thought he was talking about me I’m sitting here like damn… pic.twitter.com/B6dF7M012m

— Talcum X (@evelynvwoodsen) June 17, 2020

Lol J. Cole has upset Black women at the wrong time. You’re asking us to calm down and be patient when a Black woman just lost her life at the hands of a Black man and a group of Black men just threw a Black woman in a dumpster? Read the room…

— Courtney (@CTateonTV) June 17, 2020

“For those of you who’ve already made up your minds and just want the election to be over, we hear you.”

The time is long overdue to let Blak people lead the dialogue on Blak issues.

“I don’t believe a peaceful protest is possible, because a protest, by our definition, makes people uncomfortable. It disturbs people,” one organizer said, “but we are adamant about being nonviolent.”