Costco is known for many things—their employee satisfaction and retention, their amazing Kirkland Signature generic brand, their massive (and addictive) $4.99 rotisserie chickens, their never-going-to-raise-the-price $1.50 hot dog and soda meal and more.
But one favorite Costco feature that might just top them all? The Costco cake.
Costco cakes are legendary. If you’ve never had a Costco cake, I’m so sorry. If you have, then you know. They are the trifecta of awesome—huge, cheap and utterly delicious. I don’t even like cake that much and I can’t stop eating a Costco cake. Like, if you ordered a fancy cake from a fancy patisserie and it tasted like a Costco cake, you’d say, “Oh yeah, that was worth the $ I just paid.” Only at Costco, you’d get that delicious of a cake that would feed a thousand people for just $25. (Okay, 50 people, but still—cake for days.)
This is why people have a serious loyalty to Costco cakes, which writer Lucy Huber discovered when she dared to question the Costco cake ordering process on Twitter.
Huber took to the social media platform to share her anxiety over the antiquated way you have to order a Costco cake. You can’t call it in. You can’t order it online. You have to physically go to the Costco bakery, fill out a paper form at an unmanned cake ordering kiosk, drop your form in the drop box without speaking to a single human being, and then trust that your cake will be there when you return at your requested time.
It was the last part Huber poked fun of when she wrote, “Ordered a cake from Costco and their system is from the 1800s, you write what you want on a piece of paper & put it in a box then nobody follows up and you just show up and hope they made it? I tried to call to confirm & they were like ‘if you put it in the box, it will be there.’”
“Oh also,” she added, “when I called I had to call the main office bc there was no number listed for the bakery and they told me ‘the bakery has no phone’. Truly living in 1802 right now.”
Everything she wrote is true. But as she quickly learned, one does not question the Costco cake ordering system, as the Costco cake brigade demonstrated with a deluge of “Trust the system!” and “If it ain’t broke, don’t fix it!” sentiments.
Multiple people said they’d ordered more than 50 cakes from Costco with their dropbox system and had never had a problem. And any slight anxiety that might cause is worth it for cakes that are that cheap and that delicious. (As one person wrote after their first Costco cake experience, “100/10.”)
People who love Costco really love Costco.
Only the Costco fanbase is built on a solid foundation of awesome business practices, fabulous food and great deals.
Even some Costco bakery employees chimed in with some humor and support.
For the uninitiated, someone shared a photo of the magic cake kiosk where you make your choices, hope for the best and are never disappointed.
Huber got a kick out of the response, sharing that she’s never had a tweet go viral that fast and she was no longer worried about the box system.
As of this writing, she has not shared whether she received her cake as ordered or whether it was as scrumptious as the Costco cake lovers promised.
This article originally appeared on 5.12.23
