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Wife cooks nachos for ‘picky’ husband who refused to eat her salmon. But she has a point.

A viral video showing a woman preparing nachos for her “picky” spouse after he refused to eat the salmon dinner she cooked has sparked a contentious debate on TikTok. The video was shared on April 26 by Brianna Greenfield (@themamabrianna on TikTok) and has since earned over 2.5 million views.

Brianna is a mother of two who lives in Iowa.

The video starts with Brianna grating a massive hunk of cheese with a caption that reads: “My husband didn’t eat the dinner that I made…So let’s make him some nachos.”

“If I don’t feed him, he literally won’t eat,” she wrote. “This used to irritate me. Now I just blame his mother for never making him try salmon,” Greenfield wrote. The video features Meghan Trainor’s single “Mother” playing in the background.


At the end of the video, she hands her husband a huge plate of nachos while he lies on the couch under a blanket.

The video received over 11,000 comments on TikTok, primarily people saying that she shouldn’t have made a second meal for her husband and that he appears to be entitled.

@themamabrianna

Moral of the story: always serve your kids allllll the food, even if they say they dont like it after the first time. 25 years from now your child’s spouse will thank you. 😉 #momsoftiktok #momtok #momlife #workingmom #sahm #marriedlife #marriage #marriagehumor #wifelife #wivesoftiktok #happywifehappylife #pickyeater #pickyhusband #nachosfordinner #wivesoftiktok #cuisinartairfryer #humpday #guesswhatdayitis🐪 #guesswhatdayitis #eattherainbow

“If my husband came home after I cooked dinner and told me he wasn’t eating it to make something else I’d laugh in his face,” Rebecca Rose wrote. “This ain’t a marriage it’s a caretaker internship,” Ad Trèz added.

“It got worse with him wrapped in the blanket being served,” Lauren Becker wrote. “Ohhh…now I know what people mean when they refer to ‘the ick,'” Tara Townsend commented, referencing the moment when people realize that their attraction to someone has turned to repulsion.

However, Brianna believes that people are missing the point of her video. “Moral of the story: always serve your kids allllll the food, even if they say they don’t like it after the first time. 25 years from now your child’s spouse will thank you,” she captioned the post.

Brianna wasn’t trying to paint her husband as infantile but call attention to the fact that when parents don’t expose their children to different types of food, they can wind up with a relatively unsophisticated palette. She knew he didn’t like salmon when she made the dinner for her and her kids, so it wasn’t a surprise that he didn’t want it.

“If you have parents who don’t really like to try anything new, you will also be exposed to fewer new foods,” Marcia Pelchat, Ph.D. told Self—adding that the reverse is also true. When we have positive experiences with new foods, we are more likely to try unfamiliar tastes in the future.

Even though many took shots at Brianna and her husband, they took it all in stride and aren’t bothered by people who don’t know them.

“Thankfully, my husband and I have an excellent sense of humor and know the truth (that he is a wonderful husband and even better father), so we just think the reaction is genuinely entertaining,” she told Newsweek. “Some of the rude comments are hilariously clever!”

After the first video went viral, she posted another where she serves him macaroni and cheese, while he lays on the couch, under a blanket with numerous electronic devices around him.

@themamabrianna

Replying to @cokedoutsoccermom hot damn🔥 #momsoftiktok #momtok #momlife #workingmom #sahm #marriedlife #marriage #marriagehumor #wifelife #wivesoftiktok #happywifehappylife #pickyeater #pickyhusband #eattherainbow #macandcheese

This article originally appeared on 7.16.23

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Matthew McConaughey reveals the secret reason why his mom called his wife the wrong name

There are some people whose respect you have to earn by standing up to them and showing your assertiveness. One is actor Matthew McConaughey’s mother, Mary Kathlene McCabe, nicknamed “Ma Mac” by the family.

McConaughey and his wife, Camila Alves, 41, recently admitted that McCabe went to great lengths to get on her nerves until Alves stood up to her and showed a little backbone. One of the tactics McCabe used was to call Alves by the wrong name, even “accidentally” using the names of her son’s exes to get a reaction.

The couple began dating in 2006, got married in 2012 and have three children together: Levi, 15, Vida, 13 and Livingston, 10.


“She did all these things when I first came in the picture, right? And she was really testing me. I mean, really testing me,” Alves shared on an episode of Southern Living’s “Biscuits & Jam” podcast. “She would call me by all of Matthew’s ex-girlfriends’ names, she would start speaking Spanish with me in a very broken way, kind of putting down a bit. I mean, all kinds of stuff.”

Eventually, things came to a head when the family went on vacation to Istanbul, and Alves had to stand up to the family matriarch.

“I’m putting her to bed, and I realized, ‘Oh my god, she’s full of s***t,” Alves quipped. “All she wanted was for me to fight back and then from that day on, that night on, we have the most amazing relationship, and I have so much respect for her. She has so much respect for me. I mean, it can get tricky sometimes, you know? But we always end with a good laugh and a joke.”

“Camila goes, ‘I’m not asking your permission anymore.’ And basically, my mom was like, ‘There we go. That’s right,’” McConaughey told ET Canada.

McConaughey admits that his mother’s hazing of his wife is all part of their family tradition.

“We test you. And even in our own family with my brothers and mother is one of us. Me and my brothers get on our high horse about something,” he continued. “Oh, my family, we humbly wait, we make you cry, and then we pick you up and make your favorite drink, ‘You’re welcome back.’ So there are initiations, rites of passage that my family’s always enjoyed.”

It may be a little unfair that “Ma Mac” felt the need to test her new daughter-in-law, but it’s not wrong for people to demand that others be assertive. According to the Mayo Clinic, assertive people show greater respect for themselves and others because it’s based on mutual respect.

“Being assertive shows that you respect yourself because you’re willing to stand up for your interests and express your thoughts and feelings,” the Mayo Clinic wrote on its website. “It also demonstrates that you’re aware of others’ rights and willing to work on resolving conflicts.”

The whole ruse could have been that the “Ma Mac” wanted to ensure her husband was marrying someone who stood up for herself and knew how to work well with the rest of the family. By all accounts, Alves has more than passed the test.

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What it’s like to adopt a dog, as told through a 14-part comic

Rescuing a pet is an amazing and heroic undertaking.

7.6 million pets go into shelters each year, according to the ASPCA. And of those pets, about 2.7 million pets are rescued by humans who give them forever homes.

Moscow-based comic artist Bird Born experienced firsthand the power of welcoming a pet into your family when he adopted a dog.


Then his journey to understand his newest animal friend inspired an adorable and incredibly moving comic, too.

Follow this artist’s journey to help his new friend feel welcome in his home:

Rescuing animals is a big commitment, and of course it doesn’t come without challenges.

When adopting any animal, there’s fear and uncertainty about their past life. Were they abused? Were they malnourished? How will they respond to humans?

Despite this, Born persevered with his new dog. “It took a lot of love and care to prove this animal that she was loved and needed,” he writes in his comic.

Today, he can rest easy knowing one less dog is in need. And that’s proof enough that adopting a dog can make the world a better place.

This article originally appeared on 08.23.16.

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HOLY S**T, ‘Moonlighting’ Is Finally Coming To Streaming

It’s the show that took Bruce Willis from NYC’s most popular bartender to major star. It’s the show that gave Cybil Shepherd a well-deserved comeback. It was called Moonlighting, and it was funny and sexy and weird and had some of the most inventive bottle episodes of the ‘80s. And for years it’s been completely unavailable to stream (legally). But that, finally, thank god, is about to change.

As per Vulture, on October 10 Hulu will welcome all five seasons of Moonlighting to its streaming coffers. That’s 67 episodes of detective dramedy bliss, centered on an agency run by Shepherd’s Maddie Hayes and Willis’ David Addison Jr. — right up there with Cheers’ Sam and Diane as the decade’s great will-they-or-won’t-they? pair.

The news comes just under a year since show creator Glenn Gordon Caron swore he was working to get his baby online, as he did months after news of Willis’ tragic condition went public. Among the hold-ups was clearing the rights to all the pop songs they used, including the late Al Jarreau’s Billboard-charting theme song. That took some doing, but when Moonlighting hits Hulu, viewers will be able to watch it as it was watched from 1985 through 1989, with all the songs in-tact. (Whether it will be able to be streamed that way outside the U.S. remains to be seen.)

For its first four seasons, Moonlighting was a Nielsen’s juggernaut, making full use of the chemistry between its two leads, as well as the kooky supporting characters played by Allyce Beasley and Curtis Armstrong. It wasn’t afraid to think outside the box. In one episode they journey back to the Elizabethan era to do Taming of the Strew, completely with songs and double entendres. By the fifth season, internal clashes — as well as a time slot switcheroo that foolishly put it up against Murder, She Wrote — brought it to an untimely end. But now, belatedly, it will live on for a generation who weren’t even born when it ruled the airwaves.

(Via Vulture)

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Nicki Minaj & Cardi B’s Beef Timeline: How Did It Start?

With the hostilities between Cardi B and Nicki Minaj — and their husbands, Offset and Kenneth Petty — heating up again after a few years on simmer, you may be wondering how all this got started in the first place. Don’t worry; Uproxx has you covered. Here’s a timeline of just how the feud between Nicki Minaj and Cardi B got started and what’s happened since then. While there’s been plenty of speculation about who said what about whom, we’ll just stick with the facts.

The Beginning — 2017

In our original timeline of the Nicki/Cardi feud, we noted that everything likely starts with Cardi’s “Bodak Yellow” release. The ensuing fan and media frenzy surrounding it led to the song becoming the first by a solo female rap artist to reach No. on the Billboard Hot 100 chart since Lauryn Hill’s “Doo Wop (That Thing)” — a goal Nicki had pursued and fallen short of for nearly a decade prior.

However, the song was still several weeks away from its peak when Nicki Minaj’s fans, known as Barbz, began throwing shade at Cardi. At the time, it had been nearly three years since Nicki had last released an album. Perhaps the Barbz perceived a threat to Nicki’s dominance or simply wanted to see a fight, but either way, they got one — ironically, as a result of the two women’s attempted show of solidarity.

Open Conflict — 2017 – 2018

In October 2017, Migos added Cardi B to their Culture II single, “Motorsport.” This turned out to be the straw that broke the camel’s back. After the song’s video was released in November, news of behind-the-scenes drama between the two began to trickle out. Nicki and Cardi’s scenes were shot separately, leading to more speculation of tension between them, and after it was revealed that Migos added Cardi without consulting Nicki and that Nicki’s verse was allegedly changed at the request of Cardi’s label, Atlantic, there was no stopping the oncoming train wreck.

In April 2018, Nicki began openly throwing Cardi under the bus in interviews while promoting her 2018 album Queen, which was due just a few months after Cardi’s debut Invasion Of Privacy. Invasion turned out to be a coronation, Cardi’s victory lap solidifying her as a breakout star. In interviews, Nicki called out Cardi for being “ungrateful” and for not backing up her explanation for their separate shoot days, which involved a scheduling conflict with her hairstylist.

In September 2018, things erupted, as their meeting at a New York Fashion Week party that year led to a physical altercation in which Cardi threw a show at Nicki, getting a bump on the forehead from one of the older rapper’s bodyguards in return. Since then, they’ve returned to less open hostilities, settling into a cold war, complete with proxy fighters and accusations of sneak disses flying from fans on both sides.

The Cold War — 2019 – Now

Since then, the closest either side has come to outright beef has been in the wake of Nicki’s 2022 “Super Freaky Girl (Queen Mix),” which featured rappers Akbar V, BIA, JT, Katie Got Bandz, and Maliibu Miitch. In the weeks after its release, Akbar V and JT both lashed out at Cardi — ostensibly at the behest of Nicki Minaj, if you were to ask fans what prompted the exchanges.

Eventually, both feuds petered out though, returning to status quo until the 2023 MTV VMAs — the first time they’d both appeared at such a function since their NYFW fight. Now, details of the inciting event are murky, but it appears that some sort of exchange between the two rappers’ crews backstage took place that led to Cardi apparently being threatened but later boasting on Twitter that “I ain’t even flinch.”

Then, the next weekend, Nicki’s husband, Kenneth Petty, posted a video with his crew roaming New York, apparently looking for Offset. While Offset laughed off their threats, a judge apparently did not, slapping Petty with a probation violation (he is serving a suspended sentence for failing to register as a sex offender in California) and sentencing him to house arrest.

In the aftermath, Nicki seemed not to sweat the sentence, sharing a song snippet from her upcoming album Pink Friday 2 that references her husband’s “G” status and having shooters.

The key to all this might just be in that last bit, though; beef sells — supposedly — and with both rappers gearing up to release new full-length projects, don’t be surprised if this list gets longer in the near future.

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When Does Offset & Bobbi Althoff’s Interview Come Out?

Hip-hop podcast newbie Bobbi Althoff is back with another sit-down conversation. Since the TikTok influencer’s inaugural The Really Good podcast episode with Drake, Althoff has left fans of the culture torn over her interviewing style. That division was heightened when Lil Yachty made an appearance in July. It has been revealed that “Fan” rapper Offset will be the next rap superstar to join Althoff for an awkward conversation.

So when does Offset & Bobbi Althoff’s interview come out? According to the caption in Althoff’s latest Instagram upload, the episode will be released on her official YouTube page this Thursday, September 28.

In their forthcoming exchange’s teaser clip (inserted above), Offset cut right through Althoff’s typical “I don’t know you” shtick. When Offset began questioning Althoff about her interest in interviewing subjects, she revealed that she simply enjoys getting to know people on a deeper level. That response led him to ask why she wanted to chat with him; Althoff revealed that she didn’t have that same desire to learn about the former Migos member.

“Your team reached out to mine,” she said.

Offset quickly shuts her down. “Don’t cap, let’s not cap about that — flag on the play. Cap,” the entertainer replied.

The two exchange jabs, ultimately ending with Offset setting the record that she’s still relatively new in the industry. “They had to show me who Bobbi was. I thought they were talking about Bobby Boucher,” said Offset, referring to the fictional character played by Adam Sandler in the 1998 comedy film The Waterboy.

Althoff attempts to make a quippy comeback. “I never heard of you. I had to Google you,” Althoff interjected.

“I had to go on TikTok, I couldn’t even Google you,” Offset joked. “You’re not there yet. But you’ll be there. But you’re on TikTok.”

Catch the full episode on 9/28.

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Kristen Stewart’s ‘Super Gay Ghost-Hunting Adventure’ Show Now Has A Spooky Trailer

Can I interest you in the “most gayest, most funnest, most titillating queer ghost-hunting show ever” narrated by Kristen Stewart? I thought so.

From the creators of Queer Eye, Hulu‘s Living for the Dead (good title) follows five queer ghost hunters, Alex Le May, Juju Bae, Ken Boggle, Logan Taylor and Roz Hernandez, as they explore spooky locations across the country. There better be an episode about a haunted baseball game in the Pacific Northwest.

“It’s so cool and enlivening that me and my best friend CJ Romero had this funny idea and now it’s a show,” Stewart, who also produced Living for the Dead, said in a statement. “It started as a bit of a hypothetical silly pipe dream and now I am so proud to have shepherded something that is as moving and meaningful as it is truly a gay old time.”

Stewart continued:

“Our cast makes me laugh and cry and they had the courage and heart to take us places I wouldn’t go by myself. And it’s a super cool maiden voyage for the company I’ve started with my partners Dylan Meyer and Maggie McLean. This is just the beginning for us and for Living for the Dead. We wanna one day have traipsed across the entire spooky ass country. Maybe the world!”

Living for the Dead premieres on Hulu on October 18th

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The Director Of Hulu’s Mega-Hit ‘No One Will Save You’ Detailed The Wild Influences For His Spooky Alien Movie

With its arrival on Hulu, the wildly fun alien suspense thriller No One Will Save You has been bowling over audiences who can’t believe it didn’t get a theatrical release. The film follows Kaitlyn Dever as an anxiety-riddled young woman named Brynn that never wants to leave the house until she gets some terrifying visitors.

While opening up about the sci-fi film’s many inspirations, which include Minority Report and Total Recall, director Brian Duffield didn’t shy away from one of No One Will Save You‘s most surprising comparison: Marvel’s Groot.

The tree-like creature has been a staple of the Guardians of the Galaxy films (as well as appearances in Avengers: Infinity War and Endgame) and is most known for communicating only through the use of “I am Groot.” While James Gunn has revealed that everyone of Groot’s lines has an English meaning, Duffield wants to go a different route with his aliens.

Via Polygon:

“What’s cool about Guardians is — they did such a cool thing in Guardians 3. Peter Quill understands what Groot is saying, and the audience doesn’t. Gamora spends the movie being like, What is this tree saying? And then at the end, she understands him, and the audience does, too. I think the fact that Brynn never understands the aliens means it would be a bit of a cheat for the audience to learn more than she does.”

Clearly a Marvel buff, Duffield expanded on the Groot comparison even further.

“Rocket and Quill know what Groot is saying all the time, but Brynn is baffled,” he explained. “She has no idea. But she’s recognizing that they’re saying the same thing to her a couple of different times. You can play with that and try to understand what they were saying all these different times to her? But I don’t think I’ll do a subtitle version.”

No One Will Save You is now streaming on Hulu.

(Via Polygon)

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Here’s The Crazy Story Of How Gareth Edwards’ ‘The Creator’ Was Shot

The more we learn about how Gareth Edwards’ The Creator was made (our interview with Edwards is here), the more unorthodox and unusual it sounds. He’s an original sci-fi film about a war between humans and artificial intelligence coming into theaters this coming weekend, shot on a modest budget in the $80 million range, but looks absolutely stunning and gorgeous.

Here’s something else unusual: the film has two cinematographers. One is veteran Greg Fraser, who shot Rogue One with Edwards, as well as projects like the two Dune films and The Batman. Fraser, as he says, had some overlap with Dune, so Oren Soffer was brought in. With this being his first big project, he had to quickly learn the unusual dynamic between Edwards and Fraser. A big part of that dynamic is that Gareth Edwards shoots on location and is his own camera operator. This creates a situation where the cinematographer is telling the director where the lighting is set up on a shot. But Edwards has his own way of doing things and doesn’t always care where the lighting is if something else catches his eye.

Fraser admits working with Edwards would not be every cinematographer’s cup of tea, but he and Soffer personally find it exciting. And ahead, the pair explain what it’s like to shoot a Gareth Edwards movie.

First of all, there are two cinematographers on this movie. That’s unusual.

Greig Fraser: It is. And it’s highly unusual the way that we worked. And I think what’s super interesting about it is that it worked so well. It was a very interesting experiment where basically the entire film is unorthodox. If you look deeply into the production process, it’s a very unorthodox film in the way that we approached it and the way that we shot it and the way that Gareth finished it. So at every stage of the process, it was a level of unorthodox-ness, if that’s even a word. That was quite exciting. So I won’t bore you and break down exactly where Oren and I started and stopped…

Well, I’d like to know some of that.

Greig Fraser: Let’s talk broadly then. Now I’ll talk broadly. So, I’ve been working with Gareth now since Rogue One – fortunate enough to do Rogue One with him. And the whole time we were talking about, “What’s next?” how to make a film next. And we tested cameras and lenses for the years leading up to the shoot for this. As he was writing, we were testing different configurations and talking about how we would make the film and how we would scout it and shoot it. And so we came up with all these different ideas. Now, unfortunately, this film pushed a little bit because of COVID – and there was a bit of an overlap for me and Dune.

So that was the reality of why I couldn’t, sort of, end up… I wouldn’t say finishing the movie, because I definitely did. But what happened was that Oren and I had a great overlap. And it wasn’t dissimilar to the overlap that I had say on The Mandalorian with Baz Idoine. He shot some episodes, I shot some episodes, but there was a very strong hand-in-glove overlap between us as cinematographers. And it was a very much thinking outside-the-box situation where even though I wasn’t able to be in Thailand with the team, I was helping support Oren and the team back in Los Angeles looking at footage, talking about setups, working on the volume loads with ILM. And then Oren and the team were sort of on the shoot there in Thailand. So it was very much an overlap and kind of a crossover. Almost a new role, creating new roles.

So how do you match each other’s styles? These aren’t different episodes, this is one movie.

Oren Soffer: I don’t think we cinematographers really think about what we do as having a “style.” Like a unique style that changes from person to person. We do have a taste, like every cinematographer has taste, and we have things that we like, and we have images that we’re drawn to. And I think the biggest advantage to start this whole process off was that Greig and Gareth already had a very extensive taste alignment process on Rogue One and in the subsequent years. So their tastes are similar. And I think my taste was sort of similar to them as well.

Gareth, he thinks about everything and he’s been thinking about this project for well over four or five years at this point. And so for us, it was really about stepping into Gareth’s world. And Greig and I both finding our role and using the prep time and the planning to figure out how we can support that vision. And how we can make sure that Gareth is going to be able to make the film in the way that he wanted to make it. And, of course, Gareth is operating the camera. So that’s another unorthodox aspect to the whole thing – having your director also be your camera operator.

So are you telling him what to do?

Oren Soffer: It’s impossible to delineate it in that way because, ultimately, Gareth is going to go where he’s going to go. And he’s going to point the camera and he’s going to react to things that are happening in real time. I mean, a lot of it isn’t premeditated. The whole point of the way that we set up the film was in order for Gareth to be able to react spontaneously to things that were unfolding in real-time, on real locations with real people. And so part of our job then becomes creating an environment in which he’s able to do that. And so sometimes I’m adjusting the lighting on the fly while he’s kind of turning the camera to look in a different direction. But Gareth’s a great operator. He has good taste. It was never as simple as just one decision being made and then that being delegated down, which is how it sort of typically works. But that was part of the fun.

Greig Fraser: What’s exciting, Mike, about our job on this movie or in other movies is that we always have to sort of meld ourselves to what the project needs. If it’s a big film where we’ve got three or four operators and the director doesn’t really care about the visuals? We’re the shape-shifters on every project to basically fill all the gaps that the director doesn’t have. And on this one? It was very much like we were shape-shifting to fill the gaps that Gareth needed, as Oren just said. Gareth didn’t need us to tell him where to point the camera. That wasn’t necessarily, that’s not what he needed. What he needed was support. That when he wanted to point the camera, that we had his back. That there was no trucks, no crew. It was all lit properly.

But can that be frustrating?

Greig Fraser: There are so many frustrating things on set. But ultimately, again, part of the job is to just go with the flow. I’ll tell you a little story. On Rogue One Gareth was operating a shot. He was in a spaceship. I was outside. I was lighting at the lighting desk. And I said, “So, Gareth, who are you going to look at first, which direction? Just give me a starting point. Just show me the shot.” And I think he pointed it at Felicity Jones, let’s say. And I was like, great, perfect. I lit it. I was like, great, ready to go.

So standby, roll camera… he turned around. Now, he didn’t turn around to be a douche about it. He turned around because he found something behind him. The actor was doing something. So that’s Gareth in a nutshell. He’s instinctual. He responds to how he feels. He’s very much kind of a… I wouldn’t say a loose cannon, because that’s a negative connotation. He’s like a genie out of a bottle. You let him out of the bottle and he’s finding these great things. So it’s super exciting.

A lot of loose cannons have made some very interesting things. To be fair.

Greig Fraser: I mean, loose cannons, I wouldn’t be using that as a quote, but I’ll tell you what I’d be using is something like he’s highly instinctual. And he very much uses that instinct for the betterment of the film.

Oren Soffer: I had the advantage of stepping into the Greig and Gareth dynamic that already existed. So Greig was able to, for example, tell me that story and other stories from Rogue One. So when I started working on the project, I sort of had an idea of what Gareth is like, and then I spent four months on the road with Gareth location scouting. And so that time was just really valuable for myself and Gareth to start to learn each other’s taste, and especially for me to learn Gareth’s taste. By the time we were shooting, it wasn’t frustrating because you know what you’re going to get. And like Greig said, there’s a million other frustrations on set, but that one was just the thing you had to let go of right away and just embrace it and just jump in the river and have it take you down.

Greig Fraser: If you embrace it the right way, it’s actually fun.

Oren Soffer: It is.

Let me word it this way. It does sound like there are cinematographers out there who wouldn’t love this process, even though you two both found it very exciting and different. Is that an accurate way to put it?

Greig Fraser: I think that’s a very good way to put it. And you’re correct, you’re correct. Because, again, talking about my job starts here and ends there, some people like to work that way. And that’s more power to them. And I don’t think it’s good or bad, I just think that that’s the way it is. But yes, you’re right. You go into a film with Gareth and you need to know what you’re in for. As in you need to know how to best support him. Which I think it’s the more accurate way of describing the situation because, ultimately. we are all in there of support of Gareth. And if Gareth needs you to be 100 miles away and not talking to him, that’s what you need. If he needs you to be there adjusting the light or moving things around, that’s what you need. And I think that, from my perspective, and I think Oren’s the same way, you don’t get experiences like that very often.

You can contact Mike Ryan directly on Twitter.

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Live Nation Is Removing Merch Fees For Club-Size Venues And Offering Artists A $1,500 Stipend

Making a living as a touring musician can be a challenge, especially if you’re not a household name act who gets tens of thousands of fans out to every concert. Live Nation Entertainment, the parent company of Ticketmaster, recognizes this, and now they’re doing something about it.

Today (September 26), the company announced a program called “On The Road Again,” and if that reminds you of Willie Nelson, it should, as they’ve teamed with the country icon to launch the initiative. There are two major factors here that serve to help making touring a more viable commercial enterprise for musicians.

One is that at all of Live Nation’s club-sized venues (of which there are 77, as Consequence notes), artists will no longer have to pay fees to sell merchandise, which has been known to take as much as 30 percent of an artist’s merch sale income. The second is that Live Nation clubs are also “investing in developing artists by providing $1,500 in gas and travel cash per show to all headliners and support acts, on top of nightly performance compensation.”

They company notes, “By helping with these core expenses, we aim to make it easier for artists on the road so they can keep performing to their fans in more cities across the country.”

Nelson also said, “Touring is important to artists so whatever we can do to help other artists, I think we should do it. This program will impact thousands of artists this year and help make touring a little bit easier.”

The program will also provide “financial bonuses to local promoters that help execute at shows, tour reps that live life on a bus, as well as venue crew members that have worked over 500 hours in 2023.”

Learn more about “On The Road Again” here and watch the announcement video above.