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Japanese Breakfast Explains How She Made 2021’s Best Indie Album

The RX is Uproxx Music’s stamp of approval for the best albums, songs, and music stories throughout the year. Inclusion in this category is the highest distinction we can bestow, and signals the most important music being released throughout the year. The RX is the music you need, right now.

Michelle Zauner has already had a momentous 2021. In April, her first book, a memoir about her complicated relationship with her late mother called Crying In H Mart, debuted at No. 2 on the New York Times bestseller list. Now, the 32-year-old singer and musician is readying the release of her third album as Japanese Breakfast, Jubilee. Not only is it Zauner’s most accomplished album to date, it might very well be the best indie record of the year.

Oh, and Zauner also directed the videos for each of Jubilee‘s three singles. And she has a poppy side project, BUMPER, with Crying’s Ryan Galloway. And she’s currently composing the score for an upcoming “coming of age” video game, Sable. Zauner clearly is a compulsive over-achiever. What drives her to work so hard? Joy? Fear? Is she a workaholic?

“After my mother passed away, I started really becoming a workaholic, in part, because I had this fear that I didn’t have enough time to say all this stuff,” Zauner confessed during a recent interview. “Also, I think it just helped to ground me. If I’m really busy, then I don’t have as much time to get sad and depressed.”

With Jubilee, Zauner made a concerted effort to move beyond the life and death themes of her book, which also dominate her first two albums as Japanese Breakfast, 2016’s Psychobomp and 2017’s Soft Sounds From Another Planet. Zauner started the project in 2013 while tending to her ailing mother in her hometown of Eugene, Oregon. (She moved there at nine months old after being born in Seoul, South Korea.) At the time, she was fronting a Philadelphia-based emo band called Little Big League, but in Japanese Breakfast she began experimenting with introspective indie pop to significantly greater effect.

While Japanese Breakfast’s early material was often classified as lo-fi, Jubilee represents the grandest music of her career, nodding to the sonically rich and expansive indie albums of the ’90s and ’00s by artists such as Bjork and Joanna Newsom. In terms of lyrics, Zauner has turned her eye to character studies that are delivered with cinematic flair. The result is a record that should put her in the highest echelon of indie scene stars in the 2020s.

Zauner spoke about the making of Jubilee, her love of “cringe-worthy” indie music from the Pacific Northwest, and how Jeff Tweedy inspired her to play an epic guitar solo.

You made this album in 2019, and it was going to come out last year but of course the pandemic screwed that up. So you’ve been living with Jubilee for a while. Has your perspective on it changed?

I actually like it more. I had a really nice experience a couple of weeks ago where I just sat down and listened to the record from start to finish. I was like, “This is pretty good! I think I did a pretty good job!” I tend to have this feeling when I finish a project, especially as I get older, where instead of feeling this gratification, I’m like Debbie Downer. And I don’t know why that is. I don’t feel it was as bad when I was younger. I had that feeling of accomplishment. But now I’m always grappling with, “Did I reach my vision?” And it never quite feels like I do. And then, time goes by and I can look back and enjoy it for what it is.

Is there a particular song that you hated at first that you like now?

Yeah. I hated “Slide Tackle” for a long time. I was like, “Man, I should have really buried that record. It’s so basic.” I didn’t know what I wanted it to be for a really long time. And then, relistening to the album, I was like, “These sounds are weird, and kind of cool. And not really like anything that we’ve done before.” I don’t know if other people will feel that way, but I certainly did while I was relistening to it.

This album made me think about that era of really expansive aughts-era indie albums like Arcade Fire’s Funeral, Bright Eyes’ I’m Wide Awake It’s Morning, and Joanna Newsom’ Ys. It has that kind of classic sweep to it. Were those albums on your mind at all while you were making Jubilee?

I mean, I feel like those are seminal records for me that have lived inside of me. They weren’t necessarily on my mind. I think that I am in this interesting spot where I don’t think that the records that I grew up with are cool. So, I don’t feel I’m quick to claim them, even though they’re so formative for me, including all those records you just mentioned. I feel there’s not enough distance from them, in the way that referencing a Kate Bush album or Bjork record would be. But those are albums that shaped me very, very much when I was a teenager, and I’m sure subconsciously have influenced me a great deal. I love that second Joanna Newsom record for sure.

Were you an indie kid growing up?

The music that I really loved growing up were bands like Built to Spill, Death Cab for Cutie, and Modest Mouse. Also, all the K Records bands and that sort of anti-folk stuff, I was into that when I was a teenager. And all the Phil Elverum projects, which had that sort of hyper-personal, confessional quality. There’s this almost cringe-worthy earnestness that accompanies the Pacific Northwest. And I feel like that type of music really influenced me growing up and is definitely a major reference point for a lot of Japanese Breakfast albums, whether or not I want to admit it.

There’s also a real pop influence on Jubilee. Where does that fit in your musical consciousness?

The only music that I remember my dad listening to were old Motown compilations and Fleetwood Mac records. Those are the most tasteful pop albums of all time, and maybe that made its way into my music. I mean, I’m not the kind of artist that likes experimental music for the sake of being difficult. I hate that. I have no interest in dissonance really. I like things to sound good.

It does seem like you were trying to ramp up for this record. It’s the biggest sounding music you’ve made as Japanese Breakfast.

Absolutely. I’ve actually never been in a band that has reached LP3, so this is my first LP3. I really nerd out on artists’ discographies. I’ll go on Wikipedia see how old they were when they made certain records, so I can understand their trajectory and map it onto my life. For me, the quintessential third LP is Bjork’s Homogenic.

I wanted to make an LP that felt like I was putting my strongest foot forward, flexing every muscle and using every tool in the box to make a record with the utmost confidence. Because I was so riddled with anxiety for the sophomore record, because I came into this later. I really felt Psychopomp was an absolute fluke, and I wasn’t working with the same producer or the same musicians. I just felt terrified that I was going to lose everything that I had gotten that year. Soft Sounds was made in a very insular environment, where it was just Craig Hendrix, the live drummer, and I. And he’s also the co-producer on this record and Soft Sounds, and very much just my ultimate creative collaborator.

I knew with this record I wanted to invite in more people. Some of that came from being on tour for the last three years, and getting to meet people like Adam Schatz, who plays saxophone and also has a network of horn players he brought in. And then Molly Germer, who still does all the violin on Alex G records. And she has her whole network of string players.

Your first two records and the book are grounded in your experiences from childhood and your relationship with your mom. Jubilee feels like moving on from that. Do you feel that making art inspired by your life has given you a new perspective?

Writing the book really helped me end that chapter of my life in a way. It was three years of excavating memories, and structuring it to be better understood by myself and other people. I think that definitely helped me make way for this new album in a lot of ways. I had written two albums about it, and it just felt like I wanted to flip myself to the other side of the spectrum and talk about this other huge part of my life.

How would you compare the process of writing a book vs. writing an album?

I think that, in that way, it’s the same, because you’re sort of collecting these pieces of your life, and then investigating them. But the actual process of writing a book is much lonelier. It’s more difficult and much more time consuming. One thing I do like about it is there’s a lot more perspective that’s built into the writing process of a book. You write the first draft and then you send it to an editor, and then you have months away from it where you don’t think about it at all. And then, you get to go back in with fresh eyes and do it all over again, and be away from it for another month.

I will say I never felt as stupid as I have writing a book. It’s like being confronted by my own limitations.

In my experience, the hardest part of writing a book is going through the emotional valleys where you feel your book is terrible.

I had the same thing with this album. When Craig and I went out for our little glass of champagne at a bar in December of 2019, we both felt that way. We were like, “I think it’s good. I don’t really know.” We lost perspective. It made me very sad that I can’t even enjoy finishing an album anymore.

The album ends with this epic guitar solo on the song “Posing For Cars,” which runs for nearly half the track. You don’t often hear guitar solos on indie records anymore. What’s your relationship with the guitar?

I was just really inspired by Wilco. Jeff Tweedy and Nels Cline write some of the greatest guitar solos. But they’re a specific type of guitar solo. They’re not like a bad rock solo. They have a narrative. I was really inspired by that song “At Least That’s What You Said.” It feels like this sort of very quiet moment between two people that’s really stripped down for the first minute or two, and then Jeff Tweedy just says everything that’s not said between these people in his guitar solo. “Posing For Cars” is very much about two people who love each other in very different ways, and how both are really valid and deep. It felt like that same kind of buildup moment, where I needed to express all of the underlying emotion in that song through a guitar solo.

I don’t really feel that confident as a guitar player, and I definitely wanted to shy away from doing it. I wanted to have Meg Duffy play it because they’re a much more virtuosic wizard of a guitar player and could do a much better job at it. But it felt necessary that I be the one who created the narrative in a way.

It’s not like Jeff Tweedy is a virtuoso, either. But his playing on “At Least That’s What You Said” is so primal.

That was how I rationalized playing it. He could have tapped Nels Cline to do it. Nels Cline is definitely an objectively better guitar player than Jeff Tweedy. But in the same way that you don’t have to have this massive literary vocabulary to write a great book, you just have to have a great voice and personal style, I think that the same could be said for guitar solo.

What do you think it is that ultimately drives you creatively?

I feel like a little bit of a late bloomer in some ways. I had been playing in bands since I was 16, but I never had any kind of recognition really until I was 25, and Psychopomp started getting press. I just had really done the grind for 10 years. I’m seeing so many of my friends who I’ve always considered to be more talented than me not make it. Or make it and then get dropped or forgotten about. So I feel like I’ve always felt this need to make a backup plan, or take advantage of the eyes on me while I can because I love what I do for a living and I want to always be working.

Do you feel in retrospect that there was a benefit to not becoming famous when you were 21?

Yeah, I think I would have been a chaotic egomaniac if I had come into it earlier. I think that I could really appreciate it, too, because I never felt it was owed to me. I felt I really worked hard and I won a lottery, and I should really cherish that.

I’ve seen some younger artists whose first album blew up, and that’s all they’ve ever known. They don’t know what it’s like [to not be successful]. I always feel like I have to really push myself. And I wouldn’t have known that if this had come earlier to me.

What do you want to do that you haven’t done yet?

I would love to play with an orchestra. And there are certain festivals that I’d love to play. I think I’d love to direct a feature someday, down the line, but not right now.

What kind of feature would you want to make?

Part of me would love to direct the Crying In H Mart adaptation, but part of me is also terrified of doing something like that. I’m honestly in this place right now where I don’t have a lot of new ideas. I’ve been sitting on this record for a year, and working on this book for three years. I am in kind of a pleasant but anxious place of not knowing what my next project is for the first time in six years. So, I’m trying to let myself be chill with that.

Jubilee is out on June 4 via Dead Oceans. Get it here.

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The ‘Physical’ Trailer Has Rose Byrne (And Her Very 1980s Hair) Transforming Into A Fitness Guru

Rose Byrne is a comedic treasure with scene-stealing performances in Bridesmaids, Get Him to the Greek (“Ring Round” is a genuine banger), Neighbors, and Spy. Especially Spy. I might watch it again tonight. But only after checking out the trailer for Physical.

The Apple TV+ comedy-drama stars Byrne as Sheila, an ’80s housewife who’s married to a recently-fired “ding dong,” and while she tries to eat healthy, she panic-orders three cheeseburgers, three large fries, and a chocolate shake at the drive-thru window. But Sheila finds her happy place at the fitness studio at the mall, where she transforms into a confident lifestyle guru. Before long, she’s punching with the best of them, building a life for herself, and saying things like, “Go get ’em, tiger.” I will, Rose Byrne!

Feel free to start blasting Olivia Newton-John (or Dua Lipa). Here’s the plot summary:

Sheila Rubin is a quietly tormented housewife in ’80s San Diego, who, behind closed doors, battles extreme personal demons and a vicious inner voice. But things change when she discovers aerobics, sparking a journey toward empowerment and success.

Physical, which also stars Rory Scovel, Dierdre Friel, Della Saba, Lou Taylor Pucci, Paul Sparks, and Ashley Liao, premieres on Apple TV+ on June 18.

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Brockhampton Performs ‘Don’t Shoot Up The Party’ On ‘The Late Show’

If Roadrunner: New Light, New Machine really is Brockhampton’s penultimate album as a group, they’re going out with a bang. The group appeared on last night’s episode of The Late Show with Stephen Colbert to perform the album’s pensive but electrifying cut “Don’t Shoot Up The Party.”

Wearing matching jumpsuits — as per usual for the extremely coordinated, self-professed “boy band” — the group performs from a tiered platform surrounded by massive LED screens projecting their performance back at them. The effect is suitably trippy for the glitched-out, magnetized VHS look they’re fond of embracing, and as always, their energy is unmatched, despite being sort of constrained by the small set.

Kevin Abstract, the group’s de facto leader, informed fans ahead of Roadrunner‘s release that their next two projects would be their last. With Roadrunner out now, that leaves one album to go — although Abstract later offered a glimmer of hope in explaining the band’s oncoming dissolution. Writing, “we all love each other and we wanna continue making the best music we can everybody just getting a lil older and got a lot to say outside of group projects,” Kevin revealed that the band may have a bonus project on the docket — the previously postponed Technical Difficulties, which he says has “hella samples to clear.”

Watch Brockhampton’s Late Show performance of “Don’t Shoot Up The Party” above.

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Emily Blunt’s ‘Horror Show’ Of A First Kiss Wasn’t Quite As Horrifying As ‘A Quiet Place’

Emily Blunt stopped by Jimmy Kimmel Live on Wednesday to promote A Quiet Place Part II for the second time after the film held its premiere back in March 2020, only to watch the world shut down immediately. While sitting down with Kimmel and cracking a joke about how she’s been promoting the film for an entire year (“but it’s worth it,” Blunt said), the conversation turned to birthday parties and an anecdote about how Blunt’s first kiss was almost as horrifying as The Quiet Place.

After describing a quintessential ’90s birthday party with roller blading and boys rocking the “curtain” hairstyle (think Ryder Strong and Will Friedle from Boy Meets World), Blunt said that eventually, the room full of 13 year olds decided to play Spin the Bottle. When it was her turn, the bottle landed on a boy she had a crush on, and Blunt was initially excited for the moment. After setting the stage that she was somewhat familiar with the concept of French kissing, but thought it “sounds weird,” her crush apparently was very familiar with the idea, and Blunt was not a fan of the experience. In fact, she was “horrified.”

“[He] slipped you the tongue,” Kimmel asked, to which Blunt replied. “Oh, massively. Well, not ‘slipped’ because that sounds kind of delicate.”

After asking if she still stays in touch with the boy, Blunt said, “no,” but she did show a moment of regret about using his name while recalling the awkward teenage moment.

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Chris Noth Will Return As Mr. Big In The ‘Sex And The City’ Revival Series ‘And Just Like That…’

In news that should make Sex and the City fans happy, Chris Noth is officially returning as Mr. Big in the revival series headed to HBO Max. Considering original cast member Kim Cattrall is not returning, there was justifiable concern that Noth wouldn’t reprise his character when the new series started rolling. However, HBO Max confirmed his return in a press release with a statement from Sex and the City executive producer Michael Patrick King. Noth’s return also doubled as an announcement for the revival’s new title: And Just Like That…

“I’m thrilled to be working with Chris again on ‘And Just Like That…’” King said. “How could we ever do a new chapter of the ‘Sex And The City’ story without our Mr. Big?”

While Cattrall’s absence is still a sore spot for fans, the series will attempt to bring itself into the future by diversifying its cast. According to TVLine, the revival will be “dramatically expanding Carrie, Miranda and Charlotte’s social circle with roughly a half dozen new characters. And three of those newbies will be full-fledged series regulars and women of color.”

Here’s the official synopsis:

This new chapter of the groundbreaking HBO series “Sex and the City” follows “Carrie” (Sarah Jessica Parker), “Miranda” (Cynthia Nixon) and “Charlotte” (Kristin Davis) as they navigate the journey from the complicated reality of life and friendship in their 30s to the even more complicated reality of life and friendship in their 50s.

The ten-episode, half-hour series will start production in New York this summer.

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A Resurfaced (And Edited) Ted Cruz Clip Had People Believing That He Swallowed A Fly On Fox News

Time flies, and although it’s been less than a year since an iconic fly camped out on Mike Pence’s head during a debate, someone tried to snatch the fly-attracting mojo away from the former VP. It all went down when a silent clip began to circulate on Twitter, which took things viral because it sure looked like Ted Cruz, while talking to Sean Hannity on Fox News, swallowed a fly and washed it down with a gulp of water.

This seemed too good to be true, and people wanted to know the truth.

It’s so gross to behold, but this was actually a cleverly edited clip, and as Mediaite points out, this footage sources from a June 2019 appearance of Cruz talking to Hannity while clearing his throat. Still, everyone likes to pounce upon Ted Cruz (who does plenty to deserve contempt), although nope, he did not top the booger that was truly on his lip during a 2016 presidential primary debate. At least, he didn’t do so on live TV.

Regardless of the truth, #ToadCruz began to trend. It couldn’t be stopped, nor could the “No Fly list” jokes be avoided.

So far, Ted Cruz has not commented upon the edited clip, but it would be a grand day on Twitter if he did so.

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Jack Antonoff Talks Taylor Swift And Compares Making Quarantine Albums To Sourdough Bread

Jack Antonoff is readying a new Bleachers album, Take The Sadness Out Of Saturday Night, that’s set for release in July, so as part of the promotional cycle, the band stopped by The Tonight Show yesterday to perform “How Dare You Want More.” Elsewhere on the show, Antonoff sat down for an interview with Jimmy Fallon, where he talked about Taylor Swift, making music during the pandemic, and Bruce Springsteen.

He spoke about what it was like at the Grammys this year with Taylor Swift and the crew behind Folklore, saying, “It was the most I’ve fun I’ve had at something like that because it was so weird. […] It was also like, to know what you went through to make records that year. No one had an easy time with anything, but all I know in my corner is making records, and I know how tough it was and I know how much we had to go through to get those records done and to make them. So, it meant a lot.”

In reference to Take The Sadness Out Of Saturday Night, Antonoff went on to speak about how it felt making music during the pandemic and made an interesting comparison:

“I think about sourdough bakers, because there’s like a culture of people who make sourdough, right? And when the pandemic hit, how did they feel? Were they like, ‘Great, now everyone’s a f*cking sourdough baker.’ You’ll understand this as a comedian and writer, you guys [gestures off-camera] understand this as writers, anyone who writes out there: When the world is going on and people are going to restaurants and people are going to parties and people are doing things and you make the choice to take yourself out of it and work on your work, there’s a power to that. Something weird happened in the pandemic where I was like, ‘Well now we’re all forced inside, so I’m just’… it was just different and it made me do the opposite. It made me want to go out to the studio, which was tough, but it made me want to get the band in a room. We can’t play, so let’s play in the room like kids in a basement with that dream of playing real shows. It had a total… I don’t know if I’m articulating this well, but… because I’m usually sequestered in my life — like the sourdough baker — when everyone started making sourdough, I wanted to go back to the studio. […] It’s a solitary life, so it’s interesting.”

Watch Antonoff’s chat with Fallon above and find Bleachers’ performance of “How Dare You Want More” below.

Take The Sadness Out Of Saturday Night is out 7/30 via RCA. Pre-order it here.

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Everything You Need To Know About ‘The Sandman’ Series Coming To Netflix

After decades of rumors and revisions, cult-classic, dark fantasy series The Sandman is finally getting a live-action adaptation via a Netflix original series, and no, this is not a dream. Since the start of 2021, more information regarding the upcoming show’s cast and production is slowly but surely being revealed. While longtime Sandman fans might be pretty well-versed in the premise of the artsy and emotional comic series, those not a part of the “cult” in “cult-classic” might be wondering what it’s all about. If you find yourself thinking just that, allow us to shed some light for you. (You can also read our 2020 interview with Neil Gaiman about The Sandman here.)

The Sandman, Explained

— While the character of The Sandman already existed in DC Comics prior to 1989, it’s writer Neil Gaiman’s revival of the series that created the character and story we know and love today. Advertised as a “horror-edged fantasy set in the DC universe,” the series follows a pale man who is referred to by many names, including Dream, Morpheus, and of course, The Sandman.

— Dream, as he’s most commonly called, is a part of The Endless, a family of seven siblings who physically embody and carry out the will of abstract concepts, such as destiny, destruction, and desire. Each one of The Endless has their own tasks and rules their own realm, and in many ways they take on the form of a sort of mythology within the DCU. The cosmic beings are said to have existed since the beginning of time and are among the most powerful creations in the DC universe. However, while the whole family plays a vital role in the events that take place over the course of the comics seven-year run, ultimately the story revolved around Dream.

— After being wrongly imprisoned and forced to reflect upon his life, Dream returns to his realm only to be burdened with the task of having to reclaim both his totems of power that stolen from him during his absence and his sense of purpose. As the story continues, much of it revolves around the dysfunction of The Endless, and the toll their lack of sensitivity takes. Ultimately, Dream’s quest is a tragic one — one in which he repeatedly tries to right his wrongs but is forced to reconcile with just how severe those wrongs were.

— Nearly universally praised upon release, The Sandman went on to become one of the first graphic novels to be on the New York Times Best Seller list and is considered one of the most influential comics ever written, inspiring future writers and catapulting DC Comic imprint Vertigo to fame. At this point, you might be wondering why a compelling and critically-acclaimed comic book — written by a beloved fantasy author with numerous adaptations — hasn’t already graced our television screens. Well, long story short, it’s not for lack of trying.

The Sandman‘s Development Hell

— Long story long, a Sandman big-screen adaptation has been in development hell for the better part of 25 years. Since the mid-90s, DC Comics parent company Warner Bros. has had a film adaptation in the works, with various scripts and cast members attached at different points. In 1996, Roger Avary (who was fresh from working alongside Quentin Tarantino on Pulp Fiction) was reportedly attached to the project. After collaborating with Pirates of the Caribbean writers Ted Elliott and Terry Rossio, the trio created a script that, ultimately, did not work. It was passed around between writers until it got back to Gaiman, who called the script, “not only the worst Sandman script I’ve ever seen, but quite easily the worst script I’ve ever read.”

— By 2001, Warner Bros. went silent on the status of the film. When asked about it in 2007, Gaiman told fans he’d “rather see no Sandman movie made than a bad Sandman movie. But I feel like the time for a Sandman movie is coming soon.” Three years later, news of a Sandman adaptation once again surfaced, though this time it was said it’d be a television series. While both HBO and Supernatural creator Eric Kripke were both approached with an offer to work on the series with WB and Gaiman, ultimately neither worked out.

— In 2013, David S. Goyer (Blade, The Dark Knight Trilogy) announced he would be producing an adaptation of the graphic novel, alongside Joseph Gordon-Levitt and Gaiman. Originally, Jack Thorne (Shameless, Skins) was brought on to write the script, but after the studio decided revisions were necessary, Eric Heisserer (A Nightmare on Elm Street (2010), Final Destination 5) was hired to rewrite it. The day after this was announced, Gordon-Levitt announced he was leaving the project due to creative differences. Shortly after, Heisserer reportedly turned in a script but then immediately left, stating Sandman should be an HBO series instead.

The Netflix Adaptation

— While it might not be coming to HBO, it looks like Heisserer was right and a series treatment is what we’re getting. In 2019, Netflix announced it had teamed up with Warner Bros. to create an adaptation of Sandman that might actually see the light of day. In January 2021, a few members of the key cast were revealed, followed by even more earlier this week. However, as of right now, no release date has been announced. According to Gaiman in his Netflix blog post, we still have a few more announcements — and secrets — to hear before we can settle in for what’s sure to be a dreamy night.

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How PlayStation Could Change The Trajectory Of The Mobile Gaming Market

Video games are worth more than ever before. In 2020 the gaming industry surged to be worth more than the North American movies and sports industries combined. How video games reached this point has been a mix of many factors, such as every console becoming an all-encompassing at-home entertainment box and most everyone being stuck at home in 2020 with nothing better to do. However, the explosion of the game industry is very real and is only going to continue, especially as it continues to enter a market that is slowly making up more and more of its profits: Mobile games.

Mobile gaming accounted for 50 percent of video game profits in 2020 and the reasons why are pretty obvious. There are way more people with smartphones than people with consoles and that market is one that is extremely ripe with opportunity. At the moment the large majority of games on phones follow a similar design philosophy: Make something that is free, replayable, addictive, and has microtransactions. Give players an incentive to spend real money on their game and they will. Unfortunately, this has led to a lot of mobile games, while lucrative, feeling very shallow.

There is a huge potential in the mobile games market and its one that many industry giants are beginning to recognize. EA released The Simpsons Tapped Out in 2012 and it made $100 million by 2013. Square Enix has a couple Final Fantasy titles on there, some infamously terrible but others are well received for their creativity, and it’s the latter that gives hope for mobile gaming.

We all remember the success of Pokemon Go when it first released, but that is a title still receiving frequent updates with a hardcore player base, making $1 billion in 2020. That success may also be what sparked Nintendo to put more focus on mobile gaming. Since Pokemon Go‘s release in 2016, they’ve released Super Mario Run, Fire Emblem Heroes, Animal Crossing Pocket Camp, Dr. Mario World, and Mario Kart Tour. Unfortunately for Nintendo, most of those follow-up releases did not see nearly the same level of success as Pokemon Go did, except for Fire Emblem which had over $500 million in profits. Nintendo’s foray into the mobile market had mixed results and there are rumors they’re going to put less of an emphasis on it in the future. However, a recently announced partnership with mobile developer Niantic shows they aren’t getting out of it entirely.

Nintendo’s mixed results were still an overall success and it’s an example of how fruitful the mobile games market can be. One that is attracting PlayStation CEO Jim Ryan. Via IGN.

“We are exploring the mobile market with some wonderful PlayStation franchises so please stay tuned,” Ryan says. It’s not clear what franchises will be part of these mobile experiments or how these projects will take shape, but it seems fair to expect more mobile experiences from PlayStation in the future, as part of a push to “welcome millions of new gamers to the PlayStation family”.

Why PlayStation would be interested in investing in the mobile market makes sense. This has massive money-making potential, but it sounds like PlayStation is going to rely on the power of their IPs to carry them in mobile similar to how Nintendo has chosen to operate. Looking at Nintendo’s history, they really only had two major successes in the mobile market with Pokemon Go and Fire Emblem. No offense to any Sony fans out there, but are there any PlayStation-only IPs that carry the same weight as a Mario, Fire Emblem, or Pokemon? They’re just not on the same level with the more casual gaming base of mobile. Most fans aren’t going to be dying to play through an Uncharted or God of War story on their phones the same way they’ll jump at the chance to experience Final Fantasy or The Simpsons.

That is unless PlayStation changes the mobile market. The formula of mobile games is very basic and largely pay to win. This shallow, but effective, style of development is what makes these games as profitable as they are. It’s why even the duds end up being profitable in the end, but what if someone came in and changed that? If PlayStation comes in and tries to emulate what other companies have done they may see some profit, but they won’t see a huge success that they’re seeking out. However, if they come in and deliver mobile stories that have thousands downloading just to experience then they could completely flip the market on its head.

Mobile games when they’re creative and different can reach a group of people that largely don’t play games. Ryan did say that part of his intention is to bring new people into the “PlayStation family” and the best way to do that is to make good games, not just profitable ones. If PlayStation comes in and makes creative mobile games then this could be a chance to do something really awesome. If they just make a bunch of play to win style games similar to what Nintendo did, then don’t be surprised if we get a headline in a few years about them putting less emphasis on mobile.

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The ‘Single Most Expensive Scene’ Of ‘The Office’ Is Less Than A Minute Long

Season Five of The Office kicked off with Jim finally proposing to Pam at a gas station halfway between Scranton, Pennsylvania, where he lives, and New York City, where she’s taking a graphic design class. It’s more romantic than it sounds. It was also an unexpected gesture because, as Jenna Fischer explained on the Office Ladies podcast, you rarely see big life events — proposals, weddings, births — in the season premieres.

“I just want you guys to know that [showrunner] Greg [Daniels] spoke with us about this. He said that he really wanted Jim’s proposal to Pam to be in the season premiere. He thought, number one — that would be unexpected. You usually end seasons with proposals,” she said (via Entertainment Weekly). “He said he also wanted to throw people off by having it in a very ordinary location. So, he wanted [it] to feel special, but he also wanted it to feel like Jim made the decision without a whole lot of planning.”

Fischer also revealed that the gas station where Jim gets down on one knee isn’t real — it was a set built in a Best Buy parking lot over a former-toxic waste site. The crew even “built a four-lane, circular race track around the gas station set,” she said. “They set up cameras on the other side of this raceway and they had cars drive around it at 55 mph.”

The scene did benefit from some special effects: the California mountains were edited out and replaced with trees seen on the East Coast. “In the end, this was the single most expensive scene ever shot in the entire run of the show. It lasts 52 seconds, and it cost $250,000,” Fischer revealed, to [Angela] Kinsey’s great shock.

Spending a quarter of a million bucks for 52-second shot in a Best Buy parking lot?

NBC

Still a cute scene, though. You can watch it below.

(Via EW)