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When Will ‘BMF’ Season 3, Episode 10 Come Out?

'BMF' 310 Episode Photo
STARZ

(WARNING: Spoilers for BMF episode will be found below.)

After nearly three months of new episodes, the third season of BMF will come to a close with a tenth and final episode. Throughout season three, viewers have watched Meech and Terry work tirelessly to expand their BMF operation across the United States. Meech established a hub in Atlanta and surrounded himself with a new crew while Terry kept things afloat back home in Detroit. The duo’s expansion dreams continue in the season three finale, and here’s when you can watch the new episode.

When Will BMF Season 3, Episode 10 Come Out?

The tenth episode of BMF season three, titled “Prime Time,” will arrive on April 26. The episode will be available on Friday, 4/26 on the STARZ app starting at midnight EST/PST. The episode will later air on the STARZ TV channel at 8 pm ET/PT. A synopsis for “Prime Time” can be found below:

Meech and Terry return to Atlanta; the brothers work together to retrieve everything they have worked hard for and plan to expand to St. Louis and other cities with Miami as a hub; Meech and Terry are in for one of their greatest adventures.

New episodes of ‘BMF’ are available on the STARZ app on Fridays at 12 am ET/PT and on the STARZ TV channel at 8 pm ET/PT.

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Kitten named Duck, learns run on two feet and she looks like an adorable velociraptor

Babies are really adaptable. The same can be said for baby animals and it’s likely because they just don’t know any other way of life so they just go with it. But even knowing that, it’s still hard to imagine a kitten getting around with no front legs.

Cats essentially use everything from their whiskers to their tails to balance, so how would one walk without two of it’s four legs? The answer is, carefully at first. Duck is a kitten that had to have both of her front legs completely amputated after she was rescued and while she was wobbly at first, she quickly adapted.


Duck’s human, Cody shares her daily shenanigans on his Instagram page aptly named Purrasic Duck. But recently he told Duck’s story to The Dodo revealing her rescue story and the kitten’s quick moves. If you’re having a hard time picturing a two-legged cat on the run, it looks a lot like a furry velociraptor chasing a laser pointer.

“I ended up naming her Duck because she kinda waddled. She’d kinda take it slow, she waddled trying to figure out her balance,” Cody tells The Dodo.

Before long though, Duck was off to play with her much larger dog brothers. Her pug brother even offers her a little assistance in the face cleaning area since Duck doesn’t have paws to do it herself. No worries, she returns the favor by cleaning his face too. It’s an adorable relationship but if you want to see a furry velociraptor chase after cat toys, you’ll need to watch the video below.

This article originally appeared on 11.15.23

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Man tries to correct a female golfer’s swing, having no idea she’s actually a pro

We’re all probably familiar with the term “mansplaining,” when a man explains something to a woman in a condescending or patronizing way. Often, this comes in the form of a man explaining a subject to a woman that she already knows on an expert level. The female neuroscientist who was told by a man that she should read a research paper she actually wrote comes to mind.

Recently the next-level mansplaining was caught in the wild. Well, at a golf driving range anyway.

Georgia Ball, a professional golfer and coach who’s racked up over 3 million likes on TikTok for all her tips and tricks of the sport, was minding her own business while practicing a swing change.

It takes all of two seconds on Google to see that when it comes to incorporating a swing change, golfers need to swing slower, at 50-75% their normal speed…which is what Ball was doing.

And this is what prompted some man to insert his “advice.”


In the clip, we hear the man say “What you are doing there … you shouldn’t be doing that.”

Exhibiting the patience of a nun, Ball simply tells him that she’s going through a swing change.

But her attempts at reason are unfortunately interrupted, multiple times, when the man repeatedly assures her that since he’s been playing golf for 20 years, he knows what he’s talking about.

He then insists that she’s going too slow on her swing and should be following through.

Cue Ball’s incredulous look to the camera.

@georgiagolfcoach Can you believe he said this? 😳⛳️👀 #golf #golfswing #golflife #golftok #golftiktok #golfer #golfing #golfgirl #golfpro #golftips #golfclub #drivingrange ♬ original sound – Georgia Ball Golf

Hoping to appease him, Ball finally gives a hearty swing, writing “I knew I had to make this a good one” on the onscreen text.

As the ball sails through the air, the man says “see how much better that was?”

Yes. Really. He really said that.

Poor Ball then tries to tell him that even the “best players in the world” slow down their swing when going through a swing change.

“No, I understand what you’re saying, but I’ve been playing golf for 20 years,” the man repeats. At this point Ball is just “trying to keep it together.”

Sure, this guy might have not known who Ball was, but it’s pretty evident that the last thing she needed was this guy’s “advice.” And thus, the “mansplaining” jokes commend in the comments section.

Here’s a small sampling:

“As a guy, this is the first time I’ve ever seen ‘mansplaining’ happen.”

“The way he took credit for your next swing.”

“But did you consider that he’s been playing golf for 20 years?”

“*implement nothing he says* ‘See how much better that was’ HAHAHAHAH.”

“My hope is that he comes across this video and it keeps him up at night.”

Others couldn’t help but praise Ball for keeping her cool.

“He doesn’t even give you a chance to explain, just forces his opinion and advice onto you. Goon on you for staying calm and polite,” one person wrote.

Of course, others felt Ball was being “too nice” to the man. One even exclaimed, “there’s no reason to be so polite!”

And perhaps worst of all, this kind of behavior is pretty common, especially for female athletes. A fellow female golfer even commented “So glad you posted this because it is my BIGGEST frustration when I’m at the driving range. Unfortunately, men always feel the need to comment on my swing or want to coach me. Guys take note: Please don’t.”

On the bright side: as annoying as it is that Ball had to endure that (not to mention what it says about the very real b.s. that women in general have to put up with on the regular) she laughed it off and just went on about her life being awesome at what she does. Just like the other smart, capable women of the world.

It’s almost like…maybe women don’t need advice, so much as they need respect? Now there’s a concept.

This article originally appeared on 2.26.24

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What Is The Plot Of Greg Daniels’ Upcoming ‘The Office’ Spinoff?

The Office Olympics
NBC

What’s more 2024 than a failing paper company? A failing newspaper company! It was either that or a failing movie theater.

In January, The Office co-creator Greg Daniels revealed that he would be working on a new series with Nathan For You co-creator Michael Koman. Today, Peacock released some plot details for the upcoming spinoff, which will be set in the same “universe” as Dunder Mifflin. So… just the “real world,” essentially.

Lisa Katz, president of NBCUniversal Entertainment, said in a statement: “It’s been more than 10 years since the final episode of The Office aired on NBC, and the acclaimed comedy series continues to gain popularity and build new generations of fans on Peacock,” she began. “In partnership with Universal Television and led by the creative team of Greg Daniels and Michael Koman, this new series set in the universe of Dunder Mifflin introduces a new cast of characters in a fresh setting ripe for comedic storytelling: a daily newspaper.” Remember those?

The untitled series will be the same mockumentary style as The Office. Here is the official synopsis: “The documentary crew that immortalized Dunder Mifflin’s Scranton branch is in search of a new subject when they discover a dying historic Midwestern newspaper and the publisher trying to revive it with volunteer reporters.”

Domhnall Gleeson and Sabrina Impacciatore are set to lead the series, which will be executive produced by Daniels and Koman along with Ricky Gervais, Stephen Merchant, Howard Klein, Ben Silverman, and Banijay Americas. Production begins in July.

(Via The Hollywood Reporter)

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When Does ‘The Chi’ Season 6, Episode 9 Come Out?

'The Chi' 609 w/ Luke James as Victor
SHOWTIME

(WARNING: Spoilers for The Chi season 6 will be found below.)

It only took eight months, but at long last, the sixth season of The Chi is just a couple of days away from returning with a new slate of episodes. The season was split into the two halves of eight episodes, with the first batch airing towards the end of last summer. The string of episodes ended with the departures of Alex R. Hibbert (Kevin Williams) and Tory O. Davis (Pastor Stanley Jackson) as well as a big cliffhanger that will only make for an exciting second half of season six. So if you’re ready for the ride, here’s when you can watch The Chi season 6, episode 9.

When Will The Chi Season 6, Episode 9 Come Out?

The ninth episode of The Chi season six, titled “The Aftermath,” will arrive on May 10. The Boma Iluma-directed and Lena Waithe-written episode will be available on Friday, 5/10 on the Paramount+ with SHOWTIME app starting at midnight EST/PST. The episode will later air on the SHOWTIME TV channel on May 12 at 9 pm ET/PT. A synopsis for “The Aftermath” can be found below:

Victor and Emmett deal with the consequences of their decision to take on Douda. Keisha worries about her family’s safety, while Jada and Darnell make moves to keep everyone safe. Alicia cashes in a favor from Bianca.

You can revisit the trailer for The Chi season 6, part 2 in the video below.

‘The Chi’ season 6, part 2 debuts on Paramount+ with SHOWTIME on May 10, 2024. Seasons 1-5 as well as season 6 part 1 are available now to stream on Paramount+ with SHOWTIME

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Lady Gaga’s Dazzling ‘Chromatica Ball’ Tour Is Coming To HBO With A New Concert Film

Lady Gaga Chromatica Ball Tour 2022
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In September 2022, Lady Gaga played a sold-out show to 52,000 people at Los Angeles’ Dodger Stadium, as part of The Chromatica Ball tour. Gaga’s performance was filmed, and now it’ll be shared as a new HBO concert film. It’s set to premiere on HBO on May 25 at 1 p.m. ET/PT, and it’ll be streaming on Max, too.

Gaga posted a statement to announce the film and share a trailer, writing on social media:

“I’m so excited that we can finally share The Chromatica Ball film with the world. This film chronicles a time of immense creativity…the fashion, the dance, the music. Revisiting the tour leaves me speechless the way we had each other—you all showed up for music and art in a big way, and with a level of excitement and freedom that I will never forget. Stadium after stadium. Sold out crowds. The deafening singalongs.

Chromatica was colorful revenge. The chaos of it all became pure energy and life. With a texture best experienced live.

‘STRUT IT OUT, WALK A MILE
SERVE IT ANCIENT CITY STYLE’

Self-acceptance is a theme that cuts through all my songs. I believe it is always possible to dig deep and find your greatness. Self-discovery is an art. Self-love is a practice.

I love you monsters more than I can say. See yourself in every vocal, every fabric choice, the choreography, every image… Here’s the truth—no matter where life or my career has taken me, my time with you always is a path back to a very powerful part of myself. In a stadium filled with YOU it came to life. Thank you for that feeling. I hope you will feel seen when you watch this film. And know that I edited it carefully to honor you.”

Find Gaga’s post below.

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Early ‘Kingdom Of The Planet Of The Apes’ Reviews Are Gushing Praise For The Groundwork Of A ‘Bold New Trilogy’

Planet Of The Apes
20th Century Studios

It’s been almost seven years since we last checked in on those apes who have apparently been taking over the planet since 2017’s War For The Planet Of The Apes, and a lot has changed!

Kingdom Of The Planet Of The Apes, the latest installment in the franchise, takes place over 100 years after the last film, and now the apes are really the ones in charge as the human population dwindles.

Much like Dune being the fun little appetizer for Dune Part Two, critics are saying that the film is a worthy installment in the franchise that perfectly sets up the next phase of the apes. Here’s what early reviews are saying:

David Ehrlich of IndieWire thinks the franchise has found “smart new ways to evolve”:

Kingdom of the Planet of the Apes is such a rewardingly cerebral journey because of its refusal to dictator-shame its villain or offer a clear alternative for the apes forced to serve at his mercy. Exciting and coherently shot as its water-logged finale might be, Ball’s movie sews a palpable sense of lament into even this story’s most emphatic moments of hope, as Noa’s emergence as a hero capable of rescuing his clan — and maybe his entire species — is always offset by the feeling that the only responsible way of bringing apes into the future would be to ensure they remain stuck in the past.

Andrew J. Salazar of Discussing Film also remarks that while the movie is a tad too long, it’s a solid set up to the next chapter:

Aside from advancing the visual effects and capturing awesome images, this was the real test that Disney needed to accomplish. It’s safe to say that the groundwork has been laid for a bold new trilogy. Despite a few hiccups, director Wes Ball successfully takes the Planet of the Apes series in a direction that’s filled with untapped potential.

Deadline’s Pete Hammond enjoyed it, too:

Kingdom of the Planet of the Apes proves, without a doubt, that there is still life on this Planet with plenty room to grow. I am psyched for the next one.

Variety’s Owen Gleiberman wrote:

Kingdom of the Planet of the Apes invites us to embrace the drama of apes fighting apes. By the end, though, in what is in effect a teaser for the next sequel, it looks as if the franchise’s blowhard version of the human race will be back after all. That could be enough to make you want to escape from the planet of the apes.

Peter Bradshaw of The Guardian admits that the film might not be perfect, but it’s pretty good for a long-running series:

The film becomes rather jumbled and preposterous by the very end, but not before some perfectly good action sequences, and the CGI ape faces are very good. This franchise has held up an awful lot better than others; now it should evolve to something new.

Eric Goldman of IGN was also a little more critical of the flick:

Kingdom of the Planet of the Apes It’s not as emotionally complex as Dawn of the Planet of the Apes or War for the Planet of the Apes, and isn’t attempting to punch you in the gut like those films do. But as this series enters its post-Caesar, Disney-owned era, Planet of the Apes is still on remarkably solid footing. Advancing the timeline is a smart move, allowing director Wes Ball to depict a dramatically changed world while screenwriter Josh Friedman shifts gears into an appealing adventure mode. This is a different Planet of the Apes, but it still feels like it fits in with what came before.

But critics seems to universally agree that the CGI has improved immensely over the years, so the apes can take that one as a win!

Kingdom of the Planet Of the Apes hits theaters on May 10th.

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Apple’s New iPad Pro & iPad Air Tablets: Everything You Need To Know About M4, Final Cut, Apple Pencil Pro & More

Apple Store -- Logo in Shanghai
Getty Image

Today, just a month ahead of their annual Worldwide Developers Conference, Apple held a new event to unveil its new iPad Air and iPad Pro models in a new presentation. The 7th generation of the iPad Pro and the 6th generation of the iPad Air were revealed, making for the first update of the tablets since 2022. As expected, there are plenty of updates to love with the new iPad models, including a new M4 chip, updates to the Apple Pencil, and other features that are sure to boost your iPad experience, if you choose to buy one (or both) of the new tablets. With that being said, let’s go through everything Apple announced today for the iPad Pro 7 and the iPad Air 6.

iPad Pro 7th Generation

Apple iPad Pro 7
Apple

Apple iPad Pro 7

Price: Starting at $999 (11-inch) & $1,299 (13-inch) | Release Date: May 7 (Online Orders) & May 15 (In-Store Orders)

Colors

Apple iPad Pro 7 Camera close up
Apple

Apple iPad Pro 7 Camera close up

The 7th generation iPad Pro models are available in two colors, silver and space black.

Size

Apple iPad Pro 7 Thin Profile
Apple

Apple iPad Pro 7 Thin Profile

The iPad Pro 7 comes in two sizes, an 11-inch and a 13-inch model. The new iPad Pro will also be Apple’s thinnest product ever. The 11-inch model is just 5.3 mm thin and weighs less than a pound, while the 13-inch model is even thinner at 5.1 mmm and checks in at 1.28 pounds.

The New M4 Chip

With the iPad Pro 7, Apple takes a leap from the M2 chip to the M4 chip. M4 is built on second-generation 3-nanometer technology that’s even more power efficient. The new chip also introduces pioneering technology that serves the precision, color, and brightness of the Ultra Retina XDR display. The new CPU grants up to four performance cores and six efficiency cores, with next-generation machine learning (ML) accelerators, for up 1.5x faster CPU performance compared to the M2 chip in the previous-generation iPad Pro. Other features of M4 include:

  • The 10-core GPU includes features like Dynamic Caching and hardware-accelerated mesh shading and ray tracing on the iPad for the first time ever.
  • Pro rendering apps like Octane will see up to 4x faster performance than M2 thanks to the above and a higher unified memory bandwidth
  • According to Apple, M4 also delivers “tremendous gains and industry-leading performance per watt.”
  • M4 offers the same performance with half the power compared to M2 and a quarter of the power compared to the latest PC chip in a thin and light laptop
  • A new and advanced Media Engine supports AV1 decode and allows for more power-efficient playback of high-resolution video experiences from streaming services

Display Screen

Apple iPad Pro 7 Ultra Retina XDR Display
Apple

Apple iPad Pro 7 Ultra Retina XDR Display

The new iPad Pro 7 debuts the Ultra Retina XDR, heralded by Apple as “the world’s most advanced display.” The Ultra Retina XDR display features “state-of-the-art tandem OLED technology” backed by two OLED panels. The light from both are combined for “phenomenal” full-screen brightness. To get into the specifics, the iPad Pro supports 1000 nits of full-screen brightness for SDR and HDR content, and 1600 nits peak for HDR. The tandem OLED technology allows sub-millisecond control over color and luminance of each pixel, making the XDR even more precise.

Camera

Apple iPad Pro 7 Cameras
Apple

Apple iPad Pro 7 Cameras

The iPad Pro cameras feature four studio-quality mics that help to make the iPad Pro even more versatile, allowing users to shoot, edit, and share all on the same device. The new iPad Pro’s front camera moves to the landscape edge. Backed by the Ultra Wide 12MP camera with Center Stage, video conference calls or Facetimes with friends or family look better.

AI Capabilities

With help from the new M4 chip, the new iPad Pro features Apple’s most powerful Neural Engine ever. Next-generation ML accelerators in the CPU, a high-performance GPU, more memory bandwidth, and intelligent features and powerful developer frameworks in iPadOS make the iPad Pro 7 a powerful device AI as AI-enabled tasks are done even faster. Running powerful diffusion and generative AI models can also be done with ease and great results.

For example, with AI, the new iPad Pro can automatically identify documents in the camera app. If a shadow is in the way, multiple photos are instantly taken with the new adaptive flash and stitched together for a new and improved scan.

Other Features

Apple also introduced a new thinner and lighter Magic Keyword for the iPad Pro 7. The floating designs that Apple users love is still present, and now, there is a function row on the keyboard to control the screen brightness and volume controls. There’s a larger trackpad with haptic feedback, making it feel more like using a MacBook. The Magic Keyboard connects magnetically with a Smart Connect that automatically connects to the iPad without needing Bluetooth. Finally, there is a USB-C connector for charging and the new Magic Keyboard comes in two colors: black with a space black aluminum palm rest, and white with a silver aluminum palm rest.

Logic Pro 2 for the new iPad Pro will be available starting on May 13. It features studio assistant elements like Session Players, which expand on popular Drummer capabilities in Logic to include a new Bass Player and Keyboard Player; ChromaGlow, to instantly add warmth to tracks; and Stem Splitter, to extract and work with individual parts of a single audio recording.

Final Cut Pro for iPad 2 will arrive later this spring. It includes Live Multicam, which transforms an iPad into a mobile production studio and lets users view and control four connected iPhone and iPad devices wirelessly thanks to Final Cut Camera. Final Cut Pro for iPad 2 also allows users to create and open projects from an external storage device.

iPad Air 7th Generation

Apple iPad Air 6
Apple

Apple iPad Air 6

Price: Starting at $599 (11-inch) & $799 (13-inch) | Release Date: May 7 (Online Orders) & May 15 (In-Store Orders)

Colors

Apple iPad Air 6 Colors
Apple

Apple iPad Air 6 Colors

The 6th generation iPad Air models are available in four colors: space gray, starlight, purple, and blue

Size

Apple iPad Air 6 Sizes
Apple

Apple iPad Air 6 Sizes

The iPad Air 6 comes in two sizes — the redesigned 11-inch and the new 13-inch model.

Display Screen

Apple iPad Air 6 Screen & Stage Manager
Apple

Apple iPad Air 6 Screen & Stage Manager

Both models of the iPad feature advanced displays with a Liquid Retina design, an anti-reflective screen coating, True Tone technology, high brightness, and support for P3 wide color which allows for rich and vibrant onscreen content and text that remains that way in all lighting conditions. The 13-inch iPad Air grants 30 percent more screen space than the 11-inch model, allowing users to do more at a time with apps like Freeform and take advantage of Split View in iPadOS.

Cameras

Apple iPad Air 6 Camera
Apple

Apple iPad Air 6 Camera

Just like the iPad Pro 7, the iPad Air 6 also comes with landscape front-facing camera. The Ultra Wide 12MP camera features Center Stage makes it optimal for video conference calls and FaceTime with family and friends. The iPad Air also features a 12MP Wide back camera which delivers high-resolution photos and detailed 4K video with support for 240-fps slo-mo, as well as dual microphones that work in unison with the camera.

AI Capabilities

With a more efficient 16-core Neural Engine combined with ML accelerators in the CPU, a powerful GPU, and Apple silicon’s unified memory architecture, the iPad Air 6 promises “exceptional” AI performance. As a result, users can enjoy intelligent iPadOS features such as Visual Look Up, Subject Lift, or Live Text. Core ML taps into the Neural Engine to deliver powerful AI features right on the iPad Air 6. Between the Auto Enhance tool in Photomator, Onform and its motion tracking capabilities, and the ability to tap into apps that take advantage of the creative power of AI, like Microsoft Copilot for Microsoft 365 and Adobe Firefly, there’s plenty to be done on the iPad Air 6 with help from AI.

Apple Pencil Pro

Apple iPad Pro 7 & Apple Pencil Pro
Apple

Apple iPad Pro 7 & Apple Pencil Pro

Lastly, two new features that will be available for both the iPad Pro 7 and the iPad Air 6 is the new Apple Pencil Pro and new Apple Keyboard. The Apple Pencil Pro comes with a new sensor in the barrel that allows a user to squeeze and, for example, bring up a tool palette to quickly switch tools, line weights, and colors without interruption. A custom haptic engine gives a light tap to the user to confirm a user’s squeeze, double tap, or snap have been received. A new gyroscope lets users roll the Apple Pencil Pro for precise control of a selected tool. Rotating the barrel changes the orientation of the pen, pencil, and other brush tools, just like it would on a piece of paper or a canvas. The Apple Pencil Pro also supports Find My allows users to easily find it if it’s misplaced.

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50 Cent Sued His Ex Daphne Joy For Defamation After She Accused Him Of Abuse And Rape

50 Cent
Getty Image

50 Cent didn’t appreciate being accused of rape and abuse by his ex Daphne Joy Narvaez, filing suit against her for defamation. The former couple shares a son, Sire, and in court documents 50 filed on Monday according to TMZ, he believes Narvaez made the accusations in order to prevent him from getting sole custody.

50 is notoriously litigious and petty, so it should come as no surprise that he is suing his ex, but according to the filings, he gave her “ample time” to retract her statements. They read, “Despite being given ample opportunity to retract a false and malicious retaliatory accusation, Ms. Narvaez has shamefully chosen to interfere with her 11-year-old son’s relationship with his loving father by falsely calling him a ‘rapist’.”

Naturally, he couldn’t resist getting a shot in at his beleaguered peer Diddy, jabbing, “The motivation behind this appears to be Ms. Narvaez’s unfortunate entanglement and misguided loyalty to Mr. Combs, who we believe to be underwriting this attack and whom Mr. Jackson has been warning Ms. Narvaez and others about for many years.”

50 had been in the midst of a weeks-long mocking of his business rival when Narvaez was mentioned in Lil Rod’s ongoing lawsuit against Diddy. Rod’s suit claimed that Daphne was on retainer with the embattled producer, prompting 50 to call her a “sex worker” in trolling social posts — which he has since deleted.

She responded with a laundry list of accusations, writing, “Let’s put the real focus on your true evil actions of raping me and physically abusing me,” and alleging that he never even sees Sire, despite her living a mile away. “You are no longer my oppressor and my God will handle you from this point on,” she wrote. “You have permanently damaged the last hope I had for you as a father to preserve our family with these last and final false claims made against me. You have broken our hearts for the last and final time.

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Even Apple Users Are Feeling Uneasy Over This ‘Crushing’ New iPad Pro Ad

Apple Store -- Logo in Shanghai
Getty Image

Apple has been scoring well in the streaming TV realm with several hit series and films (including a Godzilla-focused show and a Scorsese movie), but the promotional approach for their latest hardware innovation isn’t gaining many points. Actually, many responses to the ad are downright negative because people seem to grasp what Apple was aiming to communicate, but they are taking umbrage with the mechanisms (and probably unintentional symbolism) used to deliver that message.

To get right to the point here: Apple will soon (next week) begin shipping its newest iPad Pro model. CEO Tim Cook thusly tweeted an ad, in which he promises, “[T]he thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip.” He then added, “Just imagine all the things it’ll be used to create.”

The intent here, presumably, was to suggest that the results of these creative mechanisms and instruments could fit into an extremely thin iPad Pro and into the storage capacities involved with the M4 chip. Yet visually speaking, this happens in the ad at the expense of these tools of creativity. The “Crush” title of the ad is meant literally, which means using an industrial crusher to flatten and destroy instruments, books, cameras, and other beloved creative symbols. Not to mention what happened to this poor little critter:

Via Tim Cook on Twitter/X

The iPad itself is a groundbreaking innovation and useful to millions of people (myself included) on a daily basis. However, let’s just say that even loyal Apple users are not impressed with “a heartbreaking, uncomfortable, and egotistic advertisement.” The term “demonic inversion” has also popped into the mix as well as a response directly to Tim Cook: “Your predecessors showed us their dreams, you showed us our nightmares.”

However, this ad is racking up views on YouTube like wildfire, so the product visibility is certainly there. We’ll see what people think when the model is released into the world.