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The BMW Championship at Olympia Fields this week proved to be a U.S. Open-like test for the second event of the FedEx Cup Playoffs, as scores the first three days were well above par on average, even for 70 of the best golfers in the world. However, Sunday produced a softer, more gettable course and the result was a thrilling final round.

Jon Rahm posted a 6-under 64 on Sunday to move into the clubhouse lead at 4-under for the tournament, one ahead of Dustin Johnson as he came down the closing stretch of holes. Johnson arrived at 18 needing a birdie to force a playoff, and was in serious trouble after pushing his tee shot into the trees right of the fairway. He hit a sensational cut shot from 182 yards to give himself a putt at birdie, but faced a lengthy, double breaker down the hill. Naturally, the No. 1 player in the world buried it.

Rahm was on the range staying warm in case of a playoffs when the roar from the 18th green went up for Johnson’s putt, and the two arrived back on the long 18th for the first sudden death playoff hole. This time it was Rahm who pushed his tee shot right into the rough, while Johnson got a great bounce off a tree left and kicked into the middle of the fairway. From there, DJ played a sensible shot into the center of the green, hole high, while Rahm caught a flyer and had a winding, 66-foot putt from the opposite corner of the green.

Naturally, the No. 2 player in the world buried it.

For a format that hasn’t always produced exciting results in years past, this week at the BMW Championship was some of the finest non-major golf you’ll see. On a course that had a major championship setup and required everything of players, the two best players in the world separated themselves on Sunday and met in the playoff, producing fireworks on 18. Heading into the Tour Championship, they’ll also be 1-2 in the FedEx Cup standings, meaning DJ starts a 10-under and Rahm starts at 8-under at East Lake, as they battle it out for $10 million.

After sharing the nominations for the award show at the top of the month, the 2020 MTV VMAs will celebrate some of the industry’s best visuals tonight at the award show. In what’s been a tough year as a result of the coronavirus pandemic, the award show has made the necessary adjustments to bring music lovers an enjoyable night of entertainment.

Leading the way with nine nominations each, Lady Gaga and Ariana Grande both look to bring home multiple trophies following their impressive years. After sweeping the big four at the Grammy’s earlier this year, Billie Eilish is up for six awards at this year’s VMAs.

With winners being announced throughout the night, make sure to check back here to stay updated on who goes home with a Moonman award tonight.

Video of the Year
Billie Eilish, “Everything I Wanted”
Eminem Feat. Juice WRLD, “Godzilla”
Future Feat. Drake, “Life Is Good”
Lady Gaga & Ariana Grande, “Rain On Me”
Taylor Swift, “The Man”
The Weeknd, “Blinding Lights”

Artist of the Year
DaBaby
Justin Bieber
Lady Gaga
Megan Thee Stallion
Post Malone
The Weeknd

Song of the Year
Billie Eilish, “Everything I Wanted”
Doja Cat, “Say So”
Lady Gaga & Ariana Grande, “Rain On Me”
Megan Thee Stallion, “Savage”
Post Malone, “Circles”
Roddy Ricch, “The Box”

Best Collaboration
Ariana Grande & Justin Bieber, “Stuck with U”
Black Eyed Peas Feat. J Balvin, “RITMO (Bad Boys for Life)”
Ed Sheeran Feat. Khalid, “Beautiful People”
Future Feat. Drake, “Life Is Good”
KAROL G Feat. Nicki Minaj, “Tusa”
Lady Gaga & Ariana Grande, “Rain On Me”

PUSH Best New Artist
Doja Cat
Jack Harlow
Lewis Capaldi
Roddy Ricch
Tate McRae
YUNGBLUD

Best Pop
BTS, “ON”
Halsey, “You should be sad”
Jonas Brothers, “What A Man Gotta Do”
Justin Bieber Feat. Quavo, “Intentions” [ft. Quavo]
Lady Gaga & Ariana Grande, “Rain On Me”
Taylor Swift, “Lover”

Best Hip-Hop
DaBaby, “BOP”
Eminem Feat. Juice WRLD, “Godzilla”
Future Feat. Drake, “Life Is Good”
Megan Thee Stallion: “Savage”
Roddy Ricch, “The Box”
Travis Scott, “Highest In The Room”

Best Rock
Blink-182, “Happy Days”
Coldplay, “Orphans”
Evanescence, “Wasted on You”
Fall Out Boy Feat. Wyclef Jean “Dear Future Self (Hands Up)”
Green Day, “Oh Yeah!”
The Killers, “Caution”

Best Alternative
The 1975, “If You’re Too Shy (Let Me Know)”
All Time Low, “Some Kind of Disaster”
Finneas, “Let’s Fall in Love for the Night”
Lana Del Rey, “Doin’ time”
Machine Gun Kelly, “Bloody Valentine”
Twenty One Pilots, “Level of Concern”

Best Latin
Anuel Feat. Daddy Yankee, Ozuna, KAROL G, and J Balvin, “China”
Bad Bunny, “Yo Perreo Sola”
Black Eyed Peas Feat. Ozuna and J. Rey Soul, “MAMACITA”
KAROL G Feat. Nicki Minaj, “Tusa”
Maluma Feat. J Balvin, “Qué Pena”

Best R&B
Alicia Keys, “Underdog”
Chloe x Halle, “Do It”
HER Feat. YG, “Slide” [ft. YG]
Khalid Feat. Summer Walker, “Eleven”
Lizzo, “CUZ I LOVE YOU”
The Weeknd, “Blinding Lights”

Best K-Pop
(G)I-DLE, “Oh My God”
BTS, “ON”
EXO, “Obsession”
Monsta X: “SOMEONE’S SOMEONE”
Tomorrow X Together, “9 and Three Quarters (Run Away)”
Red Velvet, “Psycho”

Video for Good
Anderson .Paak, “Lockdown”
Billie Eilish, “All The Good Girls Go To Hell”
Demi Lovato, “I Love Me”
HER, “I Can’t Breathe”
Lil Baby, “The Bigger Picture”
Taylor Swift, “The Man”

Best Music Video From Home
5 Seconds of Summer, “Wildflower”
Ariana Grande & Justin Bieber, “Stuck with U”
Blink-182, “Happy Days”
Drake, “Toosie Slide”
John Legend, “Bigger Love”
Twenty One Pilots: “Level of Concern”

Best Quarantine Performance
Chloe & Halle, “Do It” from MTV’s Prom-athon
CNCO, Unplugged at Home
DJ D-Nice, Club MTV presents #DanceTogether
John Legend, #TogetherAtHome Concert Series
Lady Gaga, “Smile” from One World: Together At Home
Post Malone, Nirvana Tribute

Best Direction
Billie Eilish, “xanny” (dir. Billie Eilish)
Doja Cat, “Say So” (dir. Hannah Lux Davis)
Dua Lipa, “Don’t Start Now” (dir. Nabil)
Harry Styles, “Adore You” (dir. Dave Meyers)
Taylor Swift, “The Man” (dir. Taylor Swift)
The Weeknd, “Blinding Lights” (dir. Anton Tammi)

Best Cinematography
5 Seconds of Summer, “Old Me” (cinematography: Kieran Fowler)
Camila Cabello Feat. DaBaby “My Oh My” (cinematography: Dave Meyers)
Billie Eilish, “All The Good Girls Go To Hell” (cinematography: Christopher Probst)
Katy Perry, “Harleys in Hawaii” (cinematography: Arnau Valls)
Lady Gaga & Ariana Grande, “Rain on Me” (cinematography: Thomas Kloss)
The Weeknd, “Blinding Lights” (cinematography: Oliver Millar)

Best Art Direction
A$AP Rocky, “Babushka Boi” (art direction: A$AP Rocky and Nadia Lee Cohen)
Dua Lipa, “Physical” (art direction: Anna Colomer Nogué)
Harry Styles, “Adore You” (art direction: Laura Ellis Cricks)
Miley Cyrus, “Mother’s Daughter” (art direction: Christian Stone )
Selena Gomez, “Boyfriend” (art direction: Tatiana Bianca van Sauter)
Taylor Swift, “Lover” (art direction: Ethan Tobman)

Best Visual Effects
Billie Eilish, “All The Good Girls Go To Hell” (visual effects: Drive Studios)
Demi Lovato, “I Love Me” (visual effects: Hoody FX)
Dua Lipa, “Physical” (visual effects: EIGHTY4)
Harry Styles, “Adore You” (visual effects: Mathematic)
Lady Gaga & Ariana Grande, “Rain on Me” (visual effects: Ingenuity Studios)
Travis Scott, “Highest In The Room” (visual effects: Artjail, Scissor Films and Freenjoy)

Best Choreography
BTS: “ON” (choreography, Son Sung Deuk, Lee Ga Hun and Lee Byung Eun)
CNCO & Natti Natasha, “Honey Boo” (choreography: Kyle Hanagami)
DaBaby, “BOP” (choreography: Dani Leigh and Cherry)
Dua Lipa, “Physical” (choreography: Charm La’Donna)
Lady Gaga & Ariana Grande, “Rain on Me” (choreography: Richy Jackson)
Normani, “Motivation” (choreography: Sean Bankhead)

Best Editing
Halsey, “Graveyard” (editing: Emilie Aubry, Janne Vartia and Tim Montana)
James Blake, “Can’t Believe the Way We Flow” (editing: Frank Lebon)
Lizzo, “Good as Hell” (editing: Russell Santos and Sofia Kerpan)
Miley Cyrus, “Mother’s Daughter” (editing: Alexandre Moors and Nuno Xico)
Rosalía, “A Palé” (editing: Andre Jones)
The Weeknd, “Blinding Lights” (editing: Janne Vartia and Tim Montana)

Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.

Jack Harlow has been balling out in 2020, so it’s only right the Kentucky native took his talents to an empty basketball gym to perform his breakout hit, “What’s Poppin,” at the 2020 MTV VMAs. Rocking a Utah Jazz Donavon Mitchell jersey that read “Say Her Name” on the back, Harlow enthusiastically performed the track as a team of hoopers practiced some layups and dunks behind the rapper. In addition to the performance, Harlow also looks to take home an award in the PUSH Best New Artist category.

The performance arrives in the midst of an extremely successful year for Harlow. Rising to fame thanks to “What’s Poppin,” the single grew to be one of the year’s most popular releases. Following a remix featuring Lil Wayne, DaBaby, and Tory Lanez, the single would peak at No. 2 on the Billboard singles chart. Harlow also landed a spot in the 2020 XXL Freshman Class list where he appears alongside notable newcomers like Chika, Rod Wave, Polo G, and more.

On a more recent note, Harlow landed on a pair of guest features this past weekend as he appeared Problem’s “Nothin” with Jay Rock and a remix of Saweetie’s “Tap In” with Post Malone and DaBaby.

Check out footage from his performance in the video above.

Jack Harlow is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.

After evening the series at 2-2 in a thrilling overtime win in Game 4, the Dallas Mavericks simply haven’t had enough for the Clippers in the previous two games and saw their postseason run end in a 111-97 L.A. win on Sunday afternoon.

The Clippers defense found its rhythm late in this series, showing the dominance they’re capable of on that end, and seeing Paul George come to life on the offensive end proved to be too much for the Mavericks. In Game 6, it was Kawhi Leonard who once again led the way with 33 points, 13 rebounds, and seven assists, with George chipping in 15 points, 10 rebounds, and seven assists as the two stars seem to be finding their comfort level together at the right time.

Dallas struggled mightily shooting the ball from deep in Game 6, hitting just 29.7 percent from downtown, and for a team dependent on playing at a historic level on offense to win games, that just made things untenable in what became a closeout game for the Clippers. Luka Doncic did his best, with 38 points, nine rebounds, and nine assists, but it just wasn’t enough to overcome a rough shooting night and Kawhi Leonard’s constant onslaught.

L.A. now moves on to the second round, awaiting either Denver or Utah, with the Jazz potentially being able to close things out later Sunday night and set up a Tuesday meeting with the Clippers. Dallas enters an offseason with plenty of optimism thanks to the presence of Doncic, but also areas to improve if they are to jump into contender status in the West.

Here are our three takeaways from Game 6 and this first round series as a whole.

Kawhi Leonard is still the Big Boss of the playoffs

There’s a reason the Clippers entered the Bubble as one of the three co-favorites to win the title, but they’re still trying to round into form as a complete team. Paul George emerging from his funk and opening up about the “dark place” he was in is, obviously, critical to their chances, and his play has been encouraging in the last two games. However, the north star for the Clippers is Kawhi Leonard who remains an absolute monster, capable of putting the team on his back for stretches on offense and locking down the opponent’s best player when needed on the other end.

He proved last year what his presence means for a team’s championship aspirations and even as the Clippers bench looks to find some semblance of the rhythm they had in the regular season, Leonard managed to all-but will this L.A. team to a series win. There isn’t a better tough shot maker in the NBA than Leonard, who regularly rises up over hard contests to calmly flick that flat jumper straight into the net or absorbs contact in the lane to push a floater over outstretched arms of opposing centers for demoralizing baskets.

Leonard became the first player in 20 years to have 30 points, 10 rebounds, five assists, and five steals in a playoff game on Sunday, finishing with 33/13/7/5 to turn out the lights on Dallas. Paul George chipped in 15 points, Ivica Zubac matched that with 15 of his own, but this was just a masterpiece from Leonard, who watched the Mavs chip away at a big Clippers lead to cut it to six, before putting his foot down and ending it down the stretch in the fourth — with help from some clutch Reggie Jackson threes.

As the Clippers go forward they’ll need their bench unit — chiefly Lou Williams and Montrezl Harrell — to regain their rhythm, as well as getting Patrick Beverley back on the court. But what puts them in that class with the Bucks and Lakers is Kawhi, one of the few stars in this league capable of legitimately willing a team to a win in a playoff game against an opponent that is otherwise playing better. Just look at his production in this series.

Luka Doncic will be a playoff fixture for a long time, but Dallas has roster work to do

If there were any doubt Doncic was a bonafide superstar, he put that to rest in this series. His stepback game-winner in Game 4 will be legendary and live on his highlight reel forever. He put up astronomical numbers despite the absence of Kristaps Porzingis for the final four games of the series and an ankle sprain that knocked him out of Game 3. In Game 6, Doncic finished with 38 points, nine rebounds, and nine assists, at times dragging the Mavs back into the game despite otherwise putrid shooting from deep.

Doncic is going to be in the mix for MVPs for years to come, that much is clear, and we know he’s not going to fold under the lights of the postseason, even against the most robust of opponents. However, what remains to be seen is if Dallas can build a team around him that can compete for championships. Kristaps Porzingis’ health is, first and foremost, the crucial piece to the puzzle, because his presence as the other max player next to Doncic makes him necessary for them to have a chance. Beyond that major question mark, Dallas has to figure out the defensive end of the floor. Maxi Kleber did yeoman’s work in this series, but aside from him there was rarely another plus defender on the floor. Their imbalance between offense and defense proved to get ugly in Game 6 when their shooters failed to knock down shots and simply couldn’t get stops on defense when they needed them, as Kawhi just mowed them down and it took one good pass to create an open three.

Dallas has found itself with a superstar, but now the hard part begins for this front office. They have to decide how to tinker with this roster to find more balance and be at least a capable defensive team, while continuing to surround Doncic with shooters to find with his incredible vision. It’s the hardest thing to do in the NBA, take the leap from good team to great team, even when you have a great player. That’s the task going forward for Dallas that few successfully pull off.

The Clippers bench has to find their form

The one aspect of the Clippers that most would point to as the thing that can separate them from the Lakers is their depth, but with the absences of Williams and Harrell earlier in the Bubble and the injury that kept Beverley out of action for much of this series, their bench unit has not been an advantage just yet. Williams was spectacular in Game 4, but hasn’t found his consistent rhythm yet (he was 1-of-9 from the field in Game 6), which the Clippers really could use with the pressure George is facing (as well as Leonard, but he seems almost immune to it). Getting Beverley back on the court to limit Reggie Jackson minutes, even as Jackson played well offensively in the fourth quarter of Game 6, would be a big boost for a defense that seems to be finding its teeth again of late.

The next round against either Utah or Denver will see L.A. as heavy favorites once again, but if they want to be a title contender they have to get that second unit going. Getting Williams rolling will, in turn, get Harrell going as his offensive production is tied very closely to his favorite pick-and-roll partner’s, and expect that to be a focal point for Doc Rivers’ bunch early in the next round.

Fans expected an intense matchup at the Call of Duty League Championship on Sunday. Neither the Atlanta FaZe or the Dallas Empire felt like they were significantly better than the other CDL powerhouse. With five wins necessary to take the title this seemed like a contest guaranteed to go eight games minimum.

Perhaps we should have expected a tidier match, however, as the Dallas Empire dominated from the very first game on the way to a dominant 5-1 gentleman’s sweep of the Atlanta FaZe to win the 2020 Call of Duty League championship. FaZe certainly had the talent to put up a decent fight, but any momentum they took in any of the rounds was quickly dashed by an Empire counter attack throughout Sunday’s final. Their only real moment of success, the Game 5 Hardpoint victory on Gun Runner, was immediately followed by another loss to seal the championship for Dallas.

The first sign that everything was not what it seemed was when Dallas jumped out to a quick 2-0 lead over Atlanta including Cave, a map that Atlanta had historically been great on.

Where we really knew something was off for Atlanta was when FaZe went down 3-0 on Search and Destroy. FaZe, a great 1v1 squad, struggled to control the board and lost on a map they came into 11-2 on all year.

Atlanta started to show something in Game 4 and went into the second half of Domination with an 18-point lead. Dallas responded with a huge clutch and dominated to clear the gap and enter Game 5 with a 4-0 lead plus a chance at the title.

Using the momentum they had gained from Game 4, FaZe dominated the K/D portion of the leaderboard in Game 5. Sometimes it’s really as simple as killing your opponent more than you die. FaZe did that and lived on to fight another round.

Dallas responded well in Game 6 search and destroy. While Atlanta was clearly playing better and kept it to a close matchup, the Empire won the round, 6-4, and it felt like they just kept getting stronger as the round went on. They were always ahead in members alive and it always seemed like they knew where FaZe was going to set up. It was a strong performance and exactly what Empire needed to do to take home the title.

The Empire are now your 2020 Call of Duty League champions in an incredibly dominant performance. It was a shock to see for many, not because of the Empire winning, but the way they went about it. You don’t expect a team like FaZe to go away, but sometimes you get to the title matchup and it doesn’t go quite as expected.

That said, maybe the Empire should have been considered the stronger team from the start. They had the regular season MVP in Shotzzy, the winningest player in Call of Duty history in C6 (also known as Crimsix,) and a member of the 2019 World Championship team with Clayster. This team was set up well to be the inaugural winners of the Call of Duty league and as long as they keep this roster around they could be in a great position to dominate for a long time.

In an unprecedentedly difficult year for basically everyone, the video game industry has been far from immune to struggles due to the coronavirus pandemic. The release of Electronic Arts’ NHL 21, for example, was pushed to October amid “major adjustments” to its production schedule as employees worked from home at length amid the still-ongoing pandemic.

It seems the latest Madden game isn’t immune to these problems, either, and fans have expressed their frustration on social media on the game’s first weekend of release. As gamers got their hands on Madden NFL 21, they sent videos of their issues on social media, which started to trend in a big way on Sunday.

Sports simulators are bound to have imperfections, as the physics they try to create and the vast possibilities of play mean things get weird sometimes. There was a very successful series by Jon Bois intentionally trying to, well, break Madden that caused some very funny things to happen. But the response to Madden NFL 21 was overwhelming, and soon #NFLDropEA trended on Twitter as frustrated gamers shared more evidence of Madden‘s issues.

One gamer on the Uproxx staff had their copy of Madden NFL 21 crash the very first time the title screen booted up. Overall the game hasn’t gotten great reviews. And while our official review is still forthcoming, many on Twitter were more than ready to share some big problems they’ve encountered with Madden NFL 21 on launch.

It’s worth noting that bugs like these will likely be fixed, and one of the first things likely to go in a game crunch is bug fixes. Given the difficulties in completing anything amid life in quarantine, there’s an understandable amount of fixing that will likely come in the weeks and months ahead for Madden NFL 21. But it also speaks to the general frustration fans have had with many sports games that update yearly, especially ones that have an exclusive license to create games as EA has had with the NFL for years.

Even former NFL players seem frustrated.

While not every complaint amplifying the hashtag was a real human being, there was some creativity to the complaints. That is to say, there were also a lot of memes.

For some their frustrations aren’t just that the new game has bugs, but that newer iterations on the Madden franchise haven’t changed all that much in recent years.

As people shared videos from the current Madden, others showed that even simple things like updating logos from last year’s game appear to have slipped through the cracks in past editions of the title.

Online fan reviews are very prone to wild fluctuations on release, especially when there’s a groundswell of negativity. But the extent the game has seen in its first few days is startling.

No game is impossible to save, of course. And in the case of bugs and glitches these things can be fixed once they’re uncovered and made known. Unfortunately for Madden NFL 21, the glitches are seeing the light of day in a big way and fans are making it clear they’re not happy with the product they’re seeing on launch.

Returning to the stage for the first time since her traumatic shooting incident involving Tory Lanez, Megan Thee Stallion did a virtual performance presented by Live Nation on Saturday night. In addition to performing a number of her hits, Megan Thee Stallion used the platform to honor victims of police brutality. Names like George Floyd, Breonna Taylor, Ahmaud Arbery, Tamir Rice, Freddie Gray, and Jacob Blake flashed stage behind Megan. Below their names were the dates and a quick summary of each incident.

Megan Thee Stallion’s concert served as her first performance on a public stage after she revealed Tory Lanez was the person who shot her last month. “Yes, this n**** Tory shot me. You shot me and you got your publicist and your people going to these blogs lying and sh*t,” she said during a livestream explaining the night in the Hollywood Hills. Prior to her livestream, a report from TMZ revealed that the Los Angeles district attorney was reviewing a possible felony assault charge against Tory following the shooting.

You can watch video of Megan’s concert above.

Megan Thee Stallion is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.

Rocky IV is easily the most deranged of the pugilist saga. It’s the one where Sylvester Stallone’s working class Philly boy takes on the Soviet Union and solves the Cold War. It’s the one with James Brown. It’s the one in which about half the length of the movie is montages, a couple for scenes that happened mere minutes earlier. It’s the one that was semi-remade, less nuts this time, as Creed II. But perhaps most of all, it’s the one where Burt Young’s Paulie spends most of his time hanging out with a giant robot. It’s the most ’80s of Rocky movies, if not the most ’80s of all movies.

Don’t fix what ain’t broke, as they say. And yet that’s exactly what Stallone is doing. In a post on Instagram, Stallone — who, as with half the Rockys, wrote and directed on top of starring in it — said he’s going back to the franchise’s most notorious entry, giving it a rehabbed director’s cut. Alas, it already sounds like he’s making it worse. When one commenter asked if it would “expand on the relationship between Paulie and his robot,” they were met with most grim news: “The robot is going to the junkyard forever,” Stallone wrote, “No more robot.”

When another commenter pleaded with Stallone to change his mind, asking him simply, “Don’t cut the robot,” they, too, were met with despairing news. “I don’t like the robot anymore,” Stallone replied.

Will cooler heads prevail? Can the internet save Stallone from himself? Will people take a quick break from protesting and social justice reform and whip out a change.org post defending one of the Reagan era’s strangest cinematic sights? Only time will tell.

The Mavs and Clippers met for Game 6 of what has become a contentious series on Sunday, and it didn’t take long for things to get heated once again.

Los Angeles has made it clear that they want to make life miserable for Luka Doncic, being very physical with him and, at times, possibly crossing the line. Marcus Morris came under fire after Game 5 for stepping on Doncic’s injured ankle in what he insisted was an accident, but in Game 6 Morris was involved in another altercation with Doncic, this time earning a swift ejection late in the first quarter for his actions.

Morris and Doncic had been jawing back and forth, but after a foul called on Morris as Doncic drove into him, the Clippers forward took a violent swing at the Slovenian star’s neck and head knocking him to the ground. Teammates stepped between the two as Doncic popped up to confront Morris, and after review Morris was tossed for a Flagrant 2.

It was always going to be a flagrant foul of some variety, but one can’t help but think that, like with Dennis Schroder being ejected for a low blow yesterday against the Rockets, this ejection had some to do with the history of Morris and this series. It was certainly a hostile act and the league has taken a hard line stance against hits to the head in recent years, and now the Clippers will have to look to close out Dallas without a key contributor.

After a number of brands touting Black marketing iconography, such as Aunt Jemima and Uncle Ben’s, were exposed as white-owned, Master P took it upon himself to create food products for Black people by Black people. Introducing his own brand to the world, the well-respected entrepreneur launched his “Uncle P’s Louisiana Seasoned” food line, which includes products like rice, beans, grits, pancake mix, syrup, and oatmeal. With every purchase, a donation will be made to charities assisting both the youth and the elderly in Black communities. Speaking with CNN, Master P explained why he created the Uncle P brand.

“When you look at Aunt Jemima and Uncle Ben, a lot of those products are mockeries of African-American people and couldn’t even feed our communities. With Uncle P, the more we make, the more we give. And the only way to give is by owning these products,” he said. “If they made billions of dollars off Aunt Jemima and Uncle Ben, imagine how much we’ll make to give back to our own community. It’ll be us helping us without having to wait for the government. We can actually change the world.”

Uncle P originally launched in March, but it wasn’t until brands like Aunt Jemima and Uncle Ben’s retired or changed their branding in response to the Black Lives Matter movement that consumers took notice of Master P’s new line of products.

“Right now we’re burning down our blocks and our communities while protesting injustice, but if we are able to own products and put money back in our community, we could buy those blocks back instead of burning them down… It’s not just about having the Uncle P products, but also having a good cause behind it. I’m happy that I can make a difference in my communities.”

(via CNN)